24/7 Eyeshadow Free Bird dupes and alternatives Urban Decay
4.3 (828)·Purple · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$11.01 less (48%)4.6 (13,914)
Matches: Same cool undertone· Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Opaque rather than sheer (pigmentation)· Stick rather than powder (format)
Score details
Shade match
74
Finish, pigmentation & format
76
Wear & performance
37
Comfort & skin suitability
50
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than sheer (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
Differences: Noticeably different swatch colour· Buildable rather than sheer (pigmentation)· Cream rather than powder (format)
Score details
Shade match
63
Finish, pigmentation & format
74
Wear & performance
70
Comfort & skin suitability
50
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than sheer (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Matches: Same cool undertone· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Buildable rather than sheer (pigmentation)· Stick rather than powder (format)
Score details
Shade match
63
Finish, pigmentation & format
74
Wear & performance
38
Comfort & skin suitability
50
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than sheer (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
Matches: Same cool undertone· Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Plum rather than purple· Opaque rather than sheer (pigmentation)
Score details
Shade match
60
Finish, pigmentation & format
76
Wear & performance
38
Comfort & skin suitability
40
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · Opaque rather than sheer (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
Matches: Same cool undertone· Same finish: shimmer· Same format: powder
Differences: Noticeably different swatch colour· Lighter· Opaque rather than sheer (pigmentation)
Score details
Shade match
45
Finish, pigmentation & format
86
Wear & performance
59
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than sheer (pigmentation) · Long-wearing rather than 12-hour wear (longevity)
$9Ulta Beauty(product price)$14 less (61%)4.2 (2,863)
Matches: Same cool undertone· Same finish: shimmer· Same format: powder
Differences: Noticeably different swatch colour· Lighter· Buildable rather than sheer (pigmentation)
Score details
Shade match
43
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than sheer (pigmentation) · Not listed rather than 12-hour wear (longevity)
Retailer shade note: medium bluish lavender shimmer
$18Ulta Beauty(product price)$5 less (22%)3.5 (165)
Matches: Same cool undertone· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Plum rather than purple· Cream rather than powder (format)
Score details
Shade match
48
Finish, pigmentation & format
76
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Metallic
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Matches: Same cool undertone· Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Opaque rather than sheer (pigmentation)· Stick rather than powder (format)
Score details
Shade match
48
Finish, pigmentation & format
76
Wear & performance
38
Comfort & skin suitability
40
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than sheer (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
Differences: Noticeably different swatch colour· Plum rather than purple· Cream rather than powder (format)
Score details
Shade match
40
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · Cream rather than powder (format) · Not listed rather than 12-hour wear (longevity)
Overall match 76/100Shade match 80/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Clinique All About Shadow Duo Eyeshadow in Beach Plum, against Urban Decay 24/7 Eyeshadow in Free Bird. Matched on the deeper eyeshadow pan. Every attribute compared, with its share of the score.
ComparedYour shadeFree BirdClosest overall alternativeBeach PlumHow they compareScore
Shade match55% of overall71
Colour60%53#8c6992#8a697cSlight colour differenceColour difference 7.1 (0 is identical)
Depth15%98MediumMediumSameDepth difference 1.4 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family25%100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish65%100ShimmerShimmerSameSame shimmer finish
Pigmentation20%—not comparableSheerNot listedNot listed for eitherAn opacity not listed for one product
Format15%100PowderPowderSameBoth powder
Wear & performance10% of overall · 2 of 3 compared59
Longevity50%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Crease resistance30%40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 78/100Shade match 71/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$11.01 less (48%)
Sephora
