24/7 Eyeshadow New Riff dupes and alternatives Urban Decay
4.3 (828)·Brown · Warm · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Same finish: matte· Claims crease resistance
Differences: Nude rather than brown· Buildable rather than opaque (pigmentation)· Liquid rather than powder (format)
Score details
Shade match
81
Finish, pigmentation & format
81
Wear & performance
59
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Nude rather than brown · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
$17Ulta Beauty(product price)$6 less (26%)4.2 (339)
Matches: Same finish: matte
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
69
Finish, pigmentation & format
83
Wear & performance
70
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
$9Ulta Beauty(product price)$14 less (61%)4.2 (2,863)
Matches: Same finish: matte· Same format: powder
Differences: Noticeably different swatch colour· Deeper· Taupe rather than brown
Score details
Shade match
63
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Taupe rather than brown · Buildable rather than opaque (pigmentation) · Not listed rather than 12-hour wear (longevity)
Matches: Same warm undertone· Same finish: matte· Claims comfort
Differences: Peach rather than brown· Sheer rather than opaque (pigmentation)· Cream rather than powder (format)
Score details
Shade match
64
Finish, pigmentation & format
76
Wear & performance
70
Comfort & skin suitability
40
Slight colour difference · Matte · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Peach rather than brown · Sheer rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Sold as blush, rated here for use as eyeshadow (suited)
Matches: Same finish: matte· Same format: powder· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Terracotta rather than brown
Score details
Shade match
61
Finish, pigmentation & format
93
Wear & performance
35
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Terracotta rather than brown · Buildable rather than opaque (pigmentation) · 24-hour wear rather than 12-hour wear (longevity)
Sold as bronzer, rated here for use as eyeshadow (suited)
Differences: Cool rather than warm undertone· Sheer rather than opaque (pigmentation)· Cream rather than powder (format)
Score details
Shade match
70
Finish, pigmentation & format
68
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Natural · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than warm undertone · Sheer rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Sold as bronzer, rated here for use as eyeshadow (suited)
Retailer shade note: light brown with cool undertones
Matches: Very close colour· Same warm undertone· Claims crease resistance
Differences: Copper rather than brown· Shimmer rather than matte (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
84
Finish, pigmentation & format
31
Wear & performance
60
Comfort & skin suitability
40
Very close colour · Shimmer · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Copper rather than brown · Shimmer rather than matte (finish) · Buildable rather than opaque (pigmentation) · Stick rather than powder (format)
Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Taupe, against Urban Decay 24/7 Eyeshadow in New Riff. Every attribute compared, with its share of the score.
ComparedYour shadeNew RiffClosest shade matchTaupeHow they compareScore
Shade match55% of overall93
Colour60%89#ca7f5e#bf7d5dVery close colourColour difference 2.4 (0 is identical)
Depth15%96MediumMediumSameDepth difference 2.6 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family15%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall22
Finish65%5MatteMetallicDifferentMetallic finish rather than matte
Pigmentation20%65OpaqueBuildableSome differenceBuildable rather than opaque
Format15%35PowderStickDifferentStick rather than powder
Wear & performance10% of overall38
Longevity50%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Crease resistance30%40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof20%40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableNot listedNormal, Dry, CombinationNot listed for eitherSkin types not listed for one product
Overall match 64/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Morphe ChromaPlus 12-Pan Eyeshadow Palette in Flickering Sands, against Urban Decay 24/7 Eyeshadow in New Riff. Matched on pan 3. Every attribute compared, with its share of the score.
ComparedYour shadeNew RiffClosest overall alternativeFlickering SandsHow they compareScore
Shade match55% of overall86
Colour60%94#ca7f5e#ca8360Very close colourColour difference 1.5 (0 is identical)
Depth15%98MediumMediumSameDepth difference 1.4 on the 0–100 scale
Undertone—not comparableWarmNot listedUndertone unknown on one side
Overall match 87/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.