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24/7 Eyeshadow New Riff dupes and alternatives Urban Decay

Brown · Warm · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick Taupe

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Urban Decay
New RiffChange shade
Colour family, undertone and depth: Brown · Warm · Medium
Finish and pigmentation: Matte · Opaque
The match
Bobbi Brown
Taupe
Colour family, undertone and depth: Brown · Warm · Medium
Finish and pigmentation: Metallic · Buildable
Shade match
93out of 100
Colour
89
Depth
96
Undertone (Undertone and colour family)
100
Best price
$34SephoraSephora
Costs $11 more

Your shade $23 at Sephora

SephoraView at Sephora

Closest overall alternative: Morphe ChromaPlus 12-Pan Eyeshadow Palette Flickering Sands

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Urban Decay
New RiffChange shade
Colour family, undertone and depth: Brown · Warm · Medium
Finish and pigmentation: Matte · Opaque
The match
Morphe
Flickering Sands
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque

Matched on pan 3.

Overall match
87out of 100
Shade (Shade match)
86
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
70
Comfort (Comfort & skin suitability)
50
Best price
$23Ulta BeautyUlta Beauty
Same price

Your shade $23 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $24SephoraSephoraCosts $1 more

    Matches: Very close colourSame finish: matteSame format: powder

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    86
    Finish, pigmentation & format
    100
    Wear & performance
    65
    Comfort & skin suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: neutral brown demi-matte

    High confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Camelflage
    Shade match 91
    $10.50Ulta BeautyUlta Beauty$12.50 less (54%)

    Matches: Very close colourSame warm undertoneSame finish: matte

    Differences: Cream rather than powder (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    91
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cream rather than powder (format) · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: medium terracotta brown matte

    High confidence· Digital match

    View match
  3. #5 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Tailored Nudes

    Matched on pan 4

    Shade match 77
    $16Ulta BeautyUlta Beauty$7 less (30%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Terracotta rather than brownLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    100
    Wear & performance
    70
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Terracotta rather than brown · Long-wearing rather than 12-hour wear (longevity)

    Medium confidence· Digital match

    View match
  4. #6 · ColourPop

    Shadow Stix

    Bare With Me
    Shade match 79
    $9Ulta BeautyUlta Beauty$14 less (61%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Nude rather than brownCream rather than powder (format)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    90
    Wear & performance
    70
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than brown · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: matte pinky nude beige

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Extra Toasted
    Shade match 75
    $8Ulta BeautyUlta Beauty$15 less (65%)

    Matches: Same finish: matteSame pigmentation: opaqueSame format: powder

    Differences: DeeperLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: warn brown

    Medium confidence· Digital match

    View match
  6. #8 · Danessa Myricks Beauty

    Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment

    Carrot Cake
    Shade match 75
    $22SephoraSephora$1 less (4%)

    Matches: Same warm undertoneSame finish: matteSame pigmentation: opaque

    Differences: LighterTerracotta rather than brownCream rather than powder (format)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    90
    Wear & performance
    61
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Lighter · Terracotta rather than brown · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: burnt orange matte

    Medium confidence· Digital match

    View match
  7. #9 · Stila

    Liqua-Play Eye Shadow

    Sandy Matte
    Shade match 81
    $25SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame finish: matteClaims crease resistance

    Differences: Nude rather than brownBuildable rather than opaque (pigmentation)Liquid rather than powder (format)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    81
    Wear & performance
    59
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than brown · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: warm tan

    High confidence· Digital match

    View match
  8. #10 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Saddle
    Shade match 72
    $28Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same finish: matteSame pigmentation: opaqueClaims hydration

    Differences: Noticeably different swatch colourDeeperStick rather than powder (format)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    90
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Stick rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: mid-tone rustic brown matte

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    04 Sienna
    Shade match 76
    $30Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same finish: matteClaims waterproofClaims comfort

    Differences: Terracotta rather than brownBuildable rather than opaque (pigmentation)Liquid rather than powder (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    81
    Wear & performance
    69
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Terracotta rather than brown · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format)

    Retailer shade note: matte

    Medium confidence· Digital match

    View match
  10. #12 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Underslated

    Matched on pan 3

    Shade match 65
    $16Ulta BeautyUlta Beauty$7 less (30%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourBronze rather than brownLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    100
    Wear & performance
    70
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Bronze rather than brown · Long-wearing rather than 12-hour wear (longevity)

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 7

    Shade match 70
    $11Ulta BeautyUlta Beauty$12 less (52%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Copper rather than brownNot listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Copper rather than brown · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Tete-A-Tint
    Shade match 78
    $25SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame finish: matteSame pigmentation: opaque

    Differences: Nude rather than brownLiquid rather than powder (format)24-hour wear rather than 12-hour wear (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    88
    Wear & performance
    38
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Nude rather than brown · Liquid rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)

    Retailer shade note: warm light flesh-toned nude beige

    High confidence· Digital match

    View match
  13. #15 · Jane Iredale

    PurePressed Eye Shadow Triple

    Wild Flower

    Matched on pan 2

    Shade match 67
    $38Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same finish: matteSame format: powderClaims crease resistance

    Differences: LighterTerracotta rather than brownLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 12% ingredient overlap

    Differences: Lighter · Terracotta rather than brown · Long-wearing rather than 12-hour wear (longevity)

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Apricrush
    Shade match 66
    $8Ulta BeautyUlta Beauty$15 less (65%)

    Matches: Same warm undertoneSame finish: matteSame pigmentation: opaque

    Differences: Peach rather than brownLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Peach rather than brown · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: soft apricot

    High confidence· Digital match

    View match
  15. #17 · Nudestix

    Magnetic Matte Eye Color

    Terra
    Shade match 68
    $29Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same warm undertoneSame finish: matteClaims waterproof

    Differences: Noticeably different swatch colourLighterTerracotta rather than brown

    Score details
    Shade match
    68
    Finish, pigmentation & format
    88
    Wear & performance
    79
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Terracotta rather than brown · Stick rather than powder (format)

    Retailer shade note: soft terracotta

    High confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Beige & Boujee
    Shade match 65
    $8Ulta BeautyUlta Beauty$15 less (65%)

    Matches: Same finish: matteSame pigmentation: opaqueSame format: powder

    Differences: Cool rather than warm undertoneNude rather than brownLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Nude rather than brown · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: cool beige

    Medium confidence· Digital match

    View match
  17. #19 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Rose Gold

    Matched on pan 5

    Shade match 67
    $11Ulta BeautyUlta Beauty$12 less (52%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Bronze rather than brownNot listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Bronze rather than brown · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: shimmery rose golds & cool-toned matte neutrals

    Medium confidence· Digital match

    View match
  18. #20 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Need It Nude

    Matched on pan 9

    Shade match 66
    $11Ulta BeautyUlta Beauty$12 less (52%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourBronze rather than brownNot listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Bronze rather than brown · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  19. #21 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    100 On Brand
    Shade match 62
    $29SephoraSephoraCosts $6 more

    Matches: Same finish: matteSame pigmentation: opaqueSame format: powder

    Differences: Noticeably different swatch colourDeeperNude rather than brown

    Score details
    Shade match
    62
    Finish, pigmentation & format
    100
    Wear & performance
    65
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Nude rather than brown

    Retailer shade note: matte nude

    Medium confidence· Digital match

    View match
  20. #22 · about-face

    Matte Fluid Eye Paint

    Capulets
    Shade match 69
    $17Ulta BeautyUlta Beauty(product price)$6 less (26%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    83
    Wear & performance
    70
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: soft brown

    Medium confidence· Digital match

    View match
  21. #23 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Velvet Dream

    Matched on pan 2

    Shade match 63
    $28Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same finish: matteSame format: powder

    Differences: Copper rather than brownNot listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Copper rather than brown · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: warm earthy brown tones

    Medium confidence· Digital match

    View match
  22. #24 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    36M Wood
    Shade match 68
    $39SephoraSephoraCosts $16 more

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourDeeperBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    81
    Wear & performance
    65
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format)

    Retailer shade note: deep brown matte

    Medium confidence· Digital match

    View match
  23. #25 · Ulta Beauty Collection

    Eyeshadow Singles

    Suede
    Shade match 63
    $9Ulta BeautyUlta Beauty(product price)$14 less (61%)

    Matches: Same finish: matteSame format: powder

    Differences: Noticeably different swatch colourDeeperTaupe rather than brown

    Score details
    Shade match
    63
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Taupe rather than brown · Buildable rather than opaque (pigmentation) · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: deep taupe matte

    Medium confidence· Digital match

    View match
  24. #26 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Everyday Smoky

    Matched on pan 2

    Shade match 56
    $11Ulta BeautyUlta Beauty$12 less (52%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: LighterPeach rather than brownNot listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Lighter · Peach rather than brown · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: shimmers & dark-toned mattes

    Medium confidence· Digital match

    View match
  25. #27 · Ogee

    Sculpted Cream Blush Stick

    Topaz
    Shade match 64
    $42SephoraSephoraCosts $19 more

    Matches: Same warm undertoneSame finish: matteClaims comfort

    Differences: Peach rather than brownSheer rather than opaque (pigmentation)Cream rather than powder (format)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    76
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Peach rather than brown · Sheer rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)

    Sold as blush, rated here for use as eyeshadow (suited)

    Retailer shade note: matte rosy peach

    High confidence· Digital match

    View match
  26. Shade match 61
    $45Ulta BeautyUlta BeautyCosts $22 more

    Matches: Same finish: matteSame format: powderClaims comfort

    Differences: Golden rather than brownBuildable rather than opaque (pigmentation)24-hour wear rather than 12-hour wear (longevity)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    93
    Wear & performance
    35
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Golden rather than brown · Buildable rather than opaque (pigmentation) · 24-hour wear rather than 12-hour wear (longevity)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Medium confidence· Digital match

    View match
  27. Shade match 61
    $45Ulta BeautyUlta BeautyCosts $22 more

    Matches: Same finish: matteSame format: powderClaims comfort

    Differences: Noticeably different swatch colourDeeperTerracotta rather than brown

    Score details
    Shade match
    61
    Finish, pigmentation & format
    93
    Wear & performance
    35
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Terracotta rather than brown · Buildable rather than opaque (pigmentation) · 24-hour wear rather than 12-hour wear (longevity)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Medium confidence· Digital match

    View match
  28. #30 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    Happy Sol
    Shade match 70
    $30SephoraSephoraCosts $7 more

    Matches: Claims crease resistanceClaims waterproofClaims comfort

    Differences: Cool rather than warm undertoneSheer rather than opaque (pigmentation)Cream rather than powder (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    68
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than warm undertone · Sheer rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: light brown with cool undertones

    High confidence· Digital match

    View match
  29. #31 · DIBS Beauty

    Duet Baked Bronzer

    Spiced Chai
    Shade match 74
    $36Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same warm undertoneSame format: powderClaims comfort

    Differences: Bronze rather than brownDewy rather than matte (finish)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    59
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Dewy

    Ingredients (not scored): 6% ingredient overlap

    Differences: Bronze rather than brown · Dewy rather than matte (finish) · Not listed rather than 12-hour wear (longevity)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: rich caramel bronze / tan marble glow

    High confidence· Digital match

    View match
  30. #32 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Copper Charisma
    Shade match 84
    $25Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame warm undertoneClaims crease resistance

    Differences: Copper rather than brownShimmer rather than matte (finish)Buildable rather than opaque (pigmentation)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    31
    Wear & performance
    60
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Copper rather than brown · Shimmer rather than matte (finish) · Buildable rather than opaque (pigmentation) · Stick rather than powder (format)

    Retailer shade note: shimmery warm copper

    High confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Taupe, against Urban Decay 24/7 Eyeshadow in New Riff. Every attribute compared, with its share of the score.

ComparedYour shadeNew RiffClosest shade matchTaupeScore
Shade match55% of overall93
Colour89#ca7f5e#bf7d5dVery close colourColour difference 2.4 (0 is identical)
Depth96MediumMediumSameDepth difference 2.6 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall22
Finish5MatteMetallicDifferentMetallic finish rather than matte
Pigmentation65OpaqueBuildableSome differenceBuildable rather than opaque
Format35PowderStickDifferentStick rather than powder
Wear & performance10% of overall38
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNormal, Dry, CombinationNot listed for eitherSkin types not listed for one product
Overall match 64/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Taupe.

Same or better

  • Very close colour
  • Same warm undertone
  • Claims crease resistance
  • Claims waterproof

Different

  • Metallic finish instead of matte
  • Buildable pigmentation instead of opaque
  • Stick format instead of powder
  • 24-hour wear longevity instead of 12-hour wear

Description and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionwarm brown mattemedium caramel
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Morphe ChromaPlus 12-Pan Eyeshadow Palette in Flickering Sands, against Urban Decay 24/7 Eyeshadow in New Riff. Matched on pan 3. Every attribute compared, with its share of the score.

ComparedYour shadeNew RiffClosest overall alternativeFlickering SandsScore
Shade match55% of overall86
Colour94#ca7f5e#ca8360Very close colourColour difference 1.5 (0 is identical)
Depth98MediumMediumSameDepth difference 1.4 on the 0–100 scale
Undertonenot comparableWarmNot listedUndertone unknown on one side
Colour family60BrownTerracottaSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall100
Finish100MatteMatteSameSame matte finish
Pigmentation100OpaqueOpaqueSameSame opaque opacity
Format100PowderPaletteCloseBoth powder
Wear & performance10% of overall · 1 of 3 compared70
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 87/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Morphe ChromaPlus 12-Pan Eyeshadow Palette in Flickering Sands.

Same or better

  • Very close colour
  • Same finish: matte
  • Same pigmentation: opaque

Different

  • Long-wearing longevity instead of 12-hour wear

Description and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionwarm brown matteNot listed
BasePowder-based, no siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick Taupe

Best price
$34SephoraSephora
Costs $11 more

Your shade $23 at Sephora

SephoraView at Sephora

Closest overall alternative

Morphe ChromaPlus 12-Pan Eyeshadow Palette Flickering Sands

Best price
$23Ulta BeautyUlta Beauty
Same price

Your shade $23 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.