24/7 Eyeshadow Wild One dupes and alternatives Urban Decay
4.3 (828)·Terracotta · Warm · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Copper rather than terracotta· Liquid rather than powder (format)
Score details
Shade match
68
Finish, pigmentation & format
88
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Copper rather than terracotta · Liquid rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Matches: Same warm undertone· Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Deeper· Brown rather than terracotta
Score details
Shade match
63
Finish, pigmentation & format
88
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than terracotta · Liquid rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Matches: Same warm undertone· Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Deeper· Copper rather than terracotta
Score details
Shade match
57
Finish, pigmentation & format
90
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Copper rather than terracotta · Stick rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Matches: Same finish: matte· Same pigmentation: opaque· Claims hydration
Differences: Noticeably different swatch colour· Brown rather than terracotta· Stick rather than powder (format)
Score details
Shade match
52
Finish, pigmentation & format
90
Wear & performance
70
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than terracotta · Stick rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Differences: Neutral rather than warm undertone· Golden rather than terracotta· Sheer rather than opaque (pigmentation)
Score details
Shade match
66
Finish, pigmentation & format
68
Wear & performance
55
Comfort & skin suitability
40
Close colour · Natural · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Golden rather than terracotta · Sheer rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Sold as bronzer, rated here for use as eyeshadow (suited)
Retailer shade note: rich caramel with neutral undertones
Matches: Same warm undertone· Same finish: matte· Claims crease resistance
Differences: Noticeably different swatch colour· Nude rather than terracotta· Buildable rather than opaque (pigmentation)
Score details
Shade match
57
Finish, pigmentation & format
81
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than terracotta · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
$20Ulta Beauty(product price)$3 less (13%)4.5 (1,480)
Matches: Same finish: matte· Same pigmentation: opaque· Claims crease resistance
Differences: Noticeably different swatch colour· Brown rather than terracotta· Stick rather than powder (format)
Score details
Shade match
53
Finish, pigmentation & format
90
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than terracotta · Stick rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Matches: Same finish: matte· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Brown rather than terracotta· Buildable rather than opaque (pigmentation)
Score details
Shade match
54
Finish, pigmentation & format
81
Wear & performance
65
Comfort & skin suitability
40
Visibly different colour · Matte · Buildable
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than terracotta · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format)
Matches: Same warm undertone· Same finish: matte· Claims waterproof
Differences: Noticeably different swatch colour· Coral rather than terracotta· Buildable rather than opaque (pigmentation)
Score details
Shade match
52
Finish, pigmentation & format
83
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Coral rather than terracotta · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Sold as blush, rated here for use as eyeshadow (suited)
Matches: Same warm undertone· Same finish: matte· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Brown rather than terracotta
Score details
Shade match
53
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than terracotta · Cream rather than powder (format) · Not listed rather than 12-hour wear (longevity)
Retailer shade note: medium terracotta brown matte
Ulta Beauty Collection Eyeshadow Singles in Short Stack, against Urban Decay 24/7 Eyeshadow in Wild One. Every attribute compared, with its share of the score.
ComparedYour shadeWild OneClosest shade matchShort StackHow they compareScore
Shade match55% of overall97
Colour60%95#c2663a#c56a3fLooks identicalColour difference 1.3 (0 is identical)
Depth15%97MediumMediumSameDepth difference 1.9 on the 0–100 scale
Undertone—not comparableWarmNot listedUndertone unknown on one side
Colour family25%100TerracottaTerracottaSameSame colour family
Finish, pigmentation & format30% of overall31
Finish65%5MatteMetallicDifferentMetallic finish rather than matte
Pigmentation20%65OpaqueBuildableSome differenceBuildable rather than opaque
Format15%100PowderPowderSameBoth powder
Wear & performance10% of overall · 1 of 3 compared40
Longevity50%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Overall match 69/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Morphe ChromaPlus 12-Pan Eyeshadow Palette in Flickering Sands, against Urban Decay 24/7 Eyeshadow in Wild One. Matched on pan 7. Every attribute compared, with its share of the score.
ComparedYour shadeWild OneClosest overall alternativeFlickering SandsHow they compareScore
Shade match55% of overall83
Colour60%72#c2663a#b36f4bClose colourColour difference 4.7 (0 is identical)
Depth15%100MediumMediumSameDepth difference 0.3 on the 0–100 scale
Undertone—not comparableWarmNot listedUndertone unknown on one side
Colour family25%100TerracottaTerracottaSameSame colour family
Overall match 85/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$7 less (30%)
Sephora
