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Urban Decay 24/7 Eyeshadow in Wild One, product photo from Sephora
1 of 14 · Product · Sephora
Urban Decay 24/7 Eyeshadow in Wild One, texture swatch from Ulta Beauty
2 of 14 · Texture · Ulta Beauty
Urban Decay 24/7 Eyeshadow in Wild One, colour swatch from Ulta Beauty
3 of 14 · Swatch · Ulta Beauty
Urban Decay 24/7 Eyeshadow in Wild One, image 4 from Sephora
4 of 14 · Shown for Wild One · Sephora
Urban Decay 24/7 Eyeshadow in Wild One, image 5 from Sephora
5 of 14 · Shown for Wild One · Sephora
Urban Decay 24/7 Eyeshadow in Wild One, image 6 from Sephora
6 of 14 · Shown for Wild One · Sephora
Urban Decay 24/7 Eyeshadow in Wild One, image 7 from Sephora
7 of 14 · Shown for Wild One · Sephora
Urban Decay 24/7 Eyeshadow in Wild One, image 8 from Sephora
8 of 14 · Shown for Wild One · Sephora
Urban Decay 24/7 Eyeshadow in Wild One, image 9 from Sephora
9 of 14 · Shown for Wild One · Sephora
Urban Decay 24/7 Eyeshadow in Wild One, product photo from Ulta Beauty
10 of 14 · Product · Ulta Beauty
Urban Decay 24/7 Eyeshadow, range image 11 from Ulta Beauty
11 of 14 · Whole range · Ulta Beauty
Urban Decay 24/7 Eyeshadow, range image 12 from Ulta Beauty
12 of 14 · Whole range · Ulta Beauty
Urban Decay 24/7 Eyeshadow, range image 13 from Ulta Beauty
13 of 14 · Whole range · Ulta Beauty
Urban Decay 24/7 Eyeshadow, range image 14 from Ulta Beauty
14 of 14 · Whole range · Ulta Beauty
All 14 images

Official description

burnt orange matte

Standardised colour

Terracotta · Medium · Warm undertone Details

Matte finish · Opaque pigmentation · Powder

Price
$23Ulta BeautyUlta Beauty

Product price; this shade is not separately priced

Where to buy Wild One (2 stores)

Ulta BeautyUlta Beautyfrom $23 · product price
Ulta BeautyView at Ulta Beauty
SephoraSephora$23 · out of stock
SephoraView at Sephora

Similar to Urban Decay 24/7 Eyeshadow Wild One

The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.

Blush and lip colours to wear with Wild One

Open Complete My Look

Five ways to coordinate with Urban Decay 24/7 Eyeshadow Wild One, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.

Neighbouring colours with a compatible undertone.

Blush

  1. MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse

    Taken

    MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Taken

    • Neighbouring colour: brown with terracotta
    • Sold as a lipstick · Brown · Light · Warm

    $27

  2. Tower 28 Beauty BeachPlease Lip + Cheek Dewy Cream Blush

    Golden Hour

    Tower 28 Beauty BeachPlease Lip + Cheek Dewy Cream Blush, shade Golden Hour

    • Neighbouring colour: coral with terracotta
    • Combination · Coral · Medium · Warm

    $20

Lipstick

  1. Charlotte Tilbury Airbrush Flawless Matte Lip Blur Liquid Lipstick

    Honey Blur

    Charlotte Tilbury Airbrush Flawless Matte Lip Blur Liquid Lipstick, shade Honey Blur

    • Neighbouring colour: brown with terracotta
    • Combination · Brown · Medium · Warm

    $37

  2. MAC Cosmetics Dazzlelips Crayon Lipstick

    Chandelier

    MAC Cosmetics Dazzlelips Crayon Lipstick, shade Chandelier

    • Neighbouring colour: brown with terracotta
    • Combination · Brown · Medium · Warm

    $28

Lip gloss

  1. Anastasia Beverly Hills Universal Luminous Tinted Lip Gloss

    Caramel

    Anastasia Beverly Hills Universal Luminous Tinted Lip Gloss, shade Caramel

    • Neighbouring colour: brown with terracotta
    • Combination · Brown · Medium · Warm

    $23

  2. Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil

    Caramel

    Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil, shade Caramel

    • Neighbouring colour: brown with terracotta
    • Combination · Brown · Medium · Warm

    $24

Lip liner

  1. e.l.f. Cosmetics Love Triangle Lip Filler Liner

    Deep Brown

    e.l.f. Cosmetics Love Triangle Lip Filler Liner, shade Deep Brown

    • Neighbouring colour: brown with terracotta
    • Combination · Brown · Medium · Warm

    $5

  2. Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner

    601 Pumpkin Spice

    Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner, shade 601 Pumpkin Spice

    • Neighbouring colour: brown with terracotta
    • Combination · Brown · Medium · Warm

    $26

The same colour family across lips, cheeks and eyes.

Blush

  1. DIBS Beauty Desert Island Duo Blush + Bronzer Stick

    Shade 4 - Not So Basic / Iced Chai

    DIBS Beauty Desert Island Duo Blush + Bronzer Stick, shade Shade 4 - Not So Basic / Iced Chai

    • Same colour family: terracotta
    • Combination · The Not So Basic pan · Terracotta · Medium · Warm

    $36

  2. e.l.f. Cosmetics Camo Liquid Blush

    Copper Etiquette

    e.l.f. Cosmetics Camo Liquid Blush, shade Copper Etiquette

    • Same colour family: terracotta
    • Combination · Terracotta · Medium · Warm

    $8

Lipstick

  1. Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream

    Honey Waffles

    Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream, shade Honey Waffles

    • Nearest colour family: brown
    • Combination · Brown · Light · Warm

    $23

  2. NARS Explicit Lipstick

    361 — Morocco

    NARS Explicit Lipstick, shade 361 — Morocco

    • Nearest colour family: brown
    • Combination · Brown · Medium · Warm

    $42

Lip gloss

  1. Revlon Super Lustrous Glimmer Gloss

    Bronze Spark

    Revlon Super Lustrous Glimmer Gloss, shade Bronze Spark

    • Nearest colour family: brown
    • Combination · Brown · Medium · Warm

    $11.99

  2. Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss

    RichCealer

    Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss, shade RichCealer

    • Nearest colour family: brown
    • Combination · Brown · Light · Warm

    $21

Lip liner

  1. Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner

    Hazelnut

    Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Hazelnut

    • Nearest colour family: brown
    • Combination · Brown · Medium · Warm

    $22

  2. Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip

    Toasted Cinnamon

    Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip, shade Toasted Cinnamon

    • Nearest colour family: brown
    • Combination · Brown · Medium · Warm

    $13

A clear difference in colour or depth, on purpose.

Blush

  1. Clinique Chubby Stick Cheek Color Balm Cream Blush

    Plenty O’ Papaya

    Clinique Chubby Stick Cheek Color Balm Cream Blush, shade Plenty O’ Papaya

    • Contrast: lighter
    • Combination · Apricot · Medium · Warm

    $32

  2. Kaja Jelly Charm Glazed Lip Stain & Blush with Keychain

    05 Peach Fizz

    Kaja Jelly Charm Glazed Lip Stain & Blush with Keychain, shade 05 Peach Fizz

    • Contrast: pink with terracotta
    • Combination · Pink · Medium · Warm

    $25

Lipstick

  1. NARS Explicit Lipstick

    Dirty Talk – 822

    NARS Explicit Lipstick, shade Dirty Talk – 822

    • Contrast: pink with terracotta
    • Combination · Pink · Medium · Warm

    $42

  2. Clinique Dramatically Different Lipstick Shaping Lip Colour

    Bamboo Pink

    Clinique Dramatically Different Lipstick Shaping Lip Colour, shade Bamboo Pink

    • Contrast: pink with terracotta
    • Combination · Pink · Light · Warm

    $29

Lip gloss

  1. MAC Cosmetics Lipglass Air Non-Sticky Lipgloss

    Spritz

    MAC Cosmetics Lipglass Air Non-Sticky Lipgloss, shade Spritz

    • Contrast: pink with terracotta
    • Combination · Pink · Medium · Warm

    $25

  2. Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    52 Berry Glow

    Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 52 Berry Glow

    • Contrast: deeper
    • Combination · Plum · Medium · Warm

    $32

Lip liner

  1. NARS Lip Liner

    ULTIMATE PLEASURE

    NARS Lip Liner, shade ULTIMATE PLEASURE

    • Contrast: pink with terracotta
    • Combination · Pink · Light · Warm

    $26

  2. MAC Cosmetics Lip Liner Pencil

    Subculture

    MAC Cosmetics Lip Liner Pencil, shade Subculture

    • Contrast: pink with terracotta
    • Combination · Pink · Light · Warm

    $25

Soft colours close to a natural flush.

Blush

  1. Yves Saint Laurent Make Me Blush Longwear Natural Glow Cream Blush

    90 Toffee Temptation

    Yves Saint Laurent Make Me Blush Longwear Natural Glow Cream Blush, shade 90 Toffee Temptation

    • Soft colour, close to a natural flush
    • Combination · Rose · Medium · Warm

    $46

  2. e.l.f. Cosmetics Camo Liquid Blush

    Dusty Rosé

    e.l.f. Cosmetics Camo Liquid Blush, shade Dusty Rosé

    • Soft colour, close to a natural flush
    • Combination · Rose · Medium · Warm

    $8

Lipstick

  1. Morphe Liplock Glossy Lipstick

    Sealed Kiss

    Morphe Liplock Glossy Lipstick, shade Sealed Kiss

    • Soft colour, close to a natural flush
    • Combination · Rose · Medium · Warm

    $15

  2. Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick

    Fenty Glow

    Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade Fenty Glow

    • Soft colour, close to a natural flush
    • Combination · Rose · Medium · Warm

    $27

Lip gloss

  1. Saie Glossybounce High-Shine Hydrating Lip Gloss Oil

    Dip

    Saie Glossybounce High-Shine Hydrating Lip Gloss Oil, shade Dip

    • Soft colour, close to a natural flush
    • Combination · Rose · Light · Warm

    $24

  2. Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss

    Fig Smoothie

    Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss, shade Fig Smoothie

    • Soft colour, close to a natural flush
    • Combination · Rose · Medium · Warm

    $18

Lip liner

  1. NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Soft-Spoken

    NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Soft-Spoken

    • Soft colour, close to a natural flush
    • Combination · Rose · Medium · Warm

    $6

  2. Tarte Maracuja Juicy Lip Liner

    Dusty Rose

    Tarte Maracuja Juicy Lip Liner, shade Dusty Rose

    • Soft colour, close to a natural flush
    • Combination · Rose · Light · Warm

    $23

Saturated or deep colours that stand out.

Blush

  1. e.l.f. Cosmetics Camo Liquid Blush

    Copper Etiquette

    e.l.f. Cosmetics Camo Liquid Blush, shade Copper Etiquette

    • Saturated colour that stands out
    • Combination · Terracotta · Medium · Warm

    $8

  2. Rare Beauty Soft Pinch Liquid Blush

    Love

    Rare Beauty Soft Pinch Liquid Blush, shade Love

    • Saturated colour that stands out
    • Combination · Terracotta · Deep / dark · Warm

    $25

Lipstick

  1. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    137 Neon Marmalade

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 137 Neon Marmalade

    • Saturated colour that stands out
    • Combination · Orange · Medium · Warm

    $16

  2. Pat McGrath Labs SatinAllure Lipstick

    Crimson Ecstasy

    Pat McGrath Labs SatinAllure Lipstick, shade Crimson Ecstasy

    • Saturated colour that stands out
    • Combination · Red · Medium · Warm

    $30

Lip gloss

  1. Too Faced Kissing Jelly Non-Sticky Lip Oil Gloss

    Peach Rings

    Too Faced Kissing Jelly Non-Sticky Lip Oil Gloss, shade Peach Rings

    • Saturated colour that stands out
    • Combination · Orange · Light · Warm

    $23

  2. Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss

    Apple Cider

    Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss, shade Apple Cider

    • Saturated colour that stands out
    • Combination · Red · Medium · Warm

    $18

Lip liner

  1. Sacheu Peel Off Lip Liner STAY-N

    SINamon

    Sacheu Peel Off Lip Liner STAY-N, shade SINamon

    • Saturated colour that stands out
    • Combination · Red · Medium · Warm

    $14

  2. L.A. Girl Long-Lasting Shockwave Lip Liner

    Outrage

    L.A. Girl Long-Lasting Shockwave Lip Liner, shade Outrage

    • Saturated colour that stands out
    • Combination · Orange · Light · Warm

    $5

Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.

Shade details

Swatch colour
#c2663a
L* 53.3 a* 33.2 b* 40.7
Colour family
Terracotta
from the description (“burnt orange”)
Colour depth
Medium
from the swatch colour
Primary undertone
Warm
from the description (“orange”)
Secondary undertone
Not listed
not stated
Colour description
Not listed
not stated
Finish
Matte
this shade's description
Pigmentation
Opaque
the product's attributes
Shimmer
Not listed
not stated
Format
Powder
the product's attributes
Wear claims
Up to 12 hours, claimed, Transfer-resistant
the product's attributes or description
Skin suitability claims
Not listed
not stated
Data confidence
High
Swatch colour measured and backed by the shade's words
Source
Sephora, Ulta Beauty
checked 4 Nov 2026

Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.

All shades in this range (23)

Urban Decay 24/7 Eyeshadow