Urban Decay · 24/7 EyeshadowNew Riff
All 11 imagesFewer images
Official description
warm brown matte
Standardised colour
Brown · Medium · Warm undertone · warm-brown Details
Matte finish · Opaque pigmentation · Powder
Price
$23
Sephora
SephoraWhere to buy New Riff (1 store)
Sephora$23 · out of stockView at SephoraSimilar to Urban Decay 24/7 Eyeshadow New Riff
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with New Riff
Open Complete My LookFive ways to coordinate with Urban Decay 24/7 Eyeshadow New Riff, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Coppertone
MAC Cosmetics Skinfinish Colorstruck Blush, shade Coppertone
- Neighbouring colour: brown / nude with brown
- Combination · Brown / nude · Medium · Warm
$34
So Natural
MAC Cosmetics Glow Play Cushiony Blush, shade So Natural
- Neighbouring colour: brown / nude with brown
- Combination · Brown / nude · Medium · Warm
$34
View at Ulta Beauty
Lipstick
Hitched Honey
Morphe Liplock Glossy Lipstick, shade Hitched Honey
- Neighbouring colour: nude with brown
- Combination · Nude · Light · Warm
$15
Off The Market
MAC Cosmetics Powder Kiss Hazy Matte Lipstick, shade Off The Market
- Neighbouring colour: nude with brown
- Combination · Nude · Light · Warm
$27
Lip gloss
Latte
Anastasia Beverly Hills Universal Luminous Tinted Lip Gloss, shade Latte
- Neighbouring colour: nude with brown
- Combination · Nude · Light · Warm
$23
009 Yesss Girl
Kylie Cosmetics High Gloss, shade 009 Yesss Girl
- Neighbouring colour: nude with brown
- Combination · Nude · Light · Warm
$21
Lip liner
200 Nudetouch
Dior Rouge Dior Contour Lip Liner, shade 200 Nudetouch
- Neighbouring colour: nude with brown
- Combination · Nude · Light · Warm
$35
003 Dazed
Revlon PhotoReady Blur Lip Liner, shade 003 Dazed
- Neighbouring colour: nude with brown
- Combination · Nude · Light · Warm
$12.99
The same colour family across lips, cheeks and eyes.
Blush
Taken
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Taken
- Same colour family: brown
- Sold as a lipstick · Brown · Light · Warm
$27
Lipstick
Hazelnut
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Hazelnut
- Close match
- Colour match · Brown · Light · Neutral
$26
Honey Waffles
Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream, shade Honey Waffles
- Same colour family: brown
- Combination · Brown · Light · Warm
$23
Lip gloss
Rosy Copper
RichCealer
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss, shade RichCealer
- Close match
- Colour match · Brown · Light · Warm
$21
Lip liner
620C Golden Sparkle
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner, shade 620C Golden Sparkle
- Close match
- Colour match · Brown · Light · Warm
$26
Toasty Brown
Huda Beauty Lip Contour Lip Stain for 12-Hour Wear, shade Toasty Brown
- Close match
- Colour match · Brown · Light · Warm
$25
A clear difference in colour or depth, on purpose.
Blush
Toasted Teddy - bronze terracotta
rhode Pocket Blush Buildable Hydrating Cream Blush, shade Toasted Teddy - bronze terracotta
- Contrast: deeper
- Combination · Terracotta · Medium · Warm
$25
05 Peach Fizz
Kaja Jelly Charm Glazed Lip Stain & Blush with Keychain, shade 05 Peach Fizz
- Contrast: pink with brown
- Combination · Pink · Medium · Warm
$25
Lipstick
Kidman's Kiss
Charlotte Tilbury K.I.S.S.I.N.G Satin Shine Lipstick, shade Kidman's Kiss
- Contrast: pink with brown
- Combination · Pink · Light · Warm
$37
840 Nature's Blush
L'Oréal Paris Colour Riche Original Satin Lipstick, shade 840 Nature's Blush
- Contrast: deeper
- Combination · Brown · Medium · Neutral
$7.97
View at WalmartLip gloss
018 Intense Spice
Dior Addict Lip Maximizer Plumping Gloss, shade 018 Intense Spice
- Contrast: deeper
- Combination · Brown · Medium · Neutral
$42
SKU 3015542
Gisou Honey Infused Hydrating Lip Oil, shade SKU 3015542
- Contrast: pink with brown
- Combination · Pink · Light · Neutral
$35
Lip liner
Immaculate Red
NARS Long Lasting Matte Lip Liner, shade Immaculate Red
- Contrast: red with brown
- Combination · Red · Medium · Neutral
$26
Cherry Blossom
Natasha Denona I Need A Nude Lip Liner, shade Cherry Blossom
- Contrast: pink with brown
- Combination · Pink · Medium · Neutral
$25
Soft colours close to a natural flush.
Blush
Gingerly
MAC Cosmetics Skinfinish Colorstruck Blush, shade Gingerly
- Close match, soft colour
- Colour match · Brown / nude · Medium · Warm
$34
So Natural
MAC Cosmetics Glow Play Cushiony Blush, shade So Natural
- Close match, soft colour
- Colour match · Brown / nude · Medium · Warm
$34
Lipstick
Hitched Honey
Morphe Liplock Glossy Lipstick, shade Hitched Honey
- Close match, soft colour
- Colour match · Nude · Light · Warm
$15
Toffee
Jane Iredale ColorLuxe Hydrating Cream Lipstick, shade Toffee
- Close match, soft colour
- Colour match · Nude · Medium · Warm
$35
Lip gloss
Oat
Refy Lip Gloss with Hyaluronic Acid, shade Oat
- Close match, soft colour
- Colour match · Nude · Light · Warm
$20
Amber Sparkle
Anastasia Beverly Hills Universal Luminous Tinted Lip Gloss, shade Amber Sparkle
- Close match, soft colour
- Colour match · Nude · Light · Warm
$23
Lip liner
Beige Cardigan
Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip, shade Beige Cardigan
- Close match, soft colour
- Colour match · Nude · Light · Warm
$13
BFF
ColourPop Long-Lasting Lippie Pencil, shade BFF
- Close match, soft colour
- Colour match · Nude · Light · Warm
$7
Saturated or deep colours that stand out.
Blush
42S Sunlit Sienna
Armani Beauty Cheek Tint Longwear Lightweight Liquid Blush, shade 42S Sunlit Sienna
- Saturated colour that stands out
- Combination · Terracotta · Medium · Warm
$40
Paradise Venus
Pat McGrath Labs Skin Fetish Divine Blush, shade Paradise Venus
- Saturated colour that stands out
- Combination · Terracotta · Medium · Warm
$39
Lipstick
525 Cherie
Dior Addict Shine Lipstick, shade 525 Cherie
- Saturated colour that stands out
- Combination · Rose · Medium · Warm
$48
Brickthrough
MAC Cosmetics Powder Kiss Hazy Matte Lipstick, shade Brickthrough
- Saturated colour that stands out
- Combination · Rose · Medium · Warm
$27
Lip gloss
Love Letter
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Love Letter
- Saturated colour that stands out
- Combination · Rose · Medium · Neutral
$33
Slip 125
Hourglass Phantom Volumizing Glossy Lip Balm, shade Slip 125
- Saturated colour that stands out
- Combination · Rose · Medium · Neutral
$38
Lip liner
Sensational
L.A. Girl Perfect Precision Lip Liner Pencil, shade Sensational
- Saturated colour that stands out
- Combination · Rose · Light · Warm
$4
Pose
Urban Decay Lip Toy Staining Brush Lip Liner, shade Pose
- Saturated colour that stands out
- Combination · Rose · Medium · Neutral
$25
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #ca7f5e
- L* 60.4 a* 25.6 b* 30.0
- Colour family
- Brown
- from the description (“brown”)
- Colour depth
- Medium
- from the swatch colour
- Primary undertone
- Warm
- from the description (“warm”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Warm-brown
- from the description (“warm brown”)
- Finish
- Matte
- this shade's description
- Pigmentation
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Powder
- the product's attributes
- Wear claims
- Up to 12 hours, claimed, Transfer-resistant
- the product's attributes or description
- Skin suitability claims
- Not listed
- not stated
- Data confidence
- High
- Swatch colour measured and backed by the shade's words
- Source
- Sephora, Ulta Beauty
- checked 4 Nov 2026
Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (23)
Urban Decay 24/7 Eyeshadow- Bad Seedwarm pink shimmer
- Virgincool beige satin
- Half Bakedgolden shimmer
- Ridedeep brown shimmer with purple shift
- Emberdeep copper metallic
- Rundownmustard yellow matte
- Set Listdeep purple shimmer with blue shift
- Sinchampagne shimmer
- Free Birdsheer lilac shimmer
- Teasecool taupe matte
- Wild Oneburnt orange matte
- Blackoutdeep black matte
- Dumb Luckwarm copper metallic
- Fazedneutral orange matte
- Fixwarm beige matte
- Floatteal blue shimmer
- Flooreddeep pink shimmer
- Freaklime green shimmer
- Introvertpeach matte
- Lucidteal shimmer transformer
- Mushroomgunmetal shimmer
- New Riffwarm brown matte(this shade)
- Psychwarm green metallic with gold microglitter