24/7 Eyeshadow Ember dupes and alternatives Urban Decay
4.3 (828)·Copper · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same finish: metallic· Claims crease resistance
Differences: Cool rather than warm undertone· Brown rather than copper· Buildable rather than opaque (pigmentation)
Score details
Shade match
79
Finish, pigmentation & format
83
Wear & performance
38
Comfort & skin suitability
50
Looks identical · Metallic · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone · Brown rather than copper · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
Retailer shade note: a shimmering warm chocolate brown / a rich cool brown
Matches: Same pigmentation: opaque· Claims crease resistance· Claims waterproof
Differences: Neutral rather than warm undertone· Brown rather than copper· Cream rather than powder (format)
Score details
Shade match
71
Finish, pigmentation & format
81
Wear & performance
55
Comfort & skin suitability
40
Close colour · Shimmer · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Brown rather than copper · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Matches: Same finish: metallic· Claims crease resistance· Claims waterproof
Differences: Brown rather than copper· Buildable rather than opaque (pigmentation)· Stick rather than powder (format)
Score details
Shade match
70
Finish, pigmentation & format
83
Wear & performance
38
Comfort & skin suitability
50
Close colour · Metallic · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than copper · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
Differences: Cool rather than warm undertone· Brown rather than copper· Stick rather than powder (format)
Score details
Shade match
66
Finish, pigmentation & format
74
Wear & performance
55
Comfort & skin suitability
40
Close colour · Glitter
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than warm undertone · Brown rather than copper · Stick rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: deep, rich, cool‑brown shade with sparkly dimension & a shimmer finish
Matches: Same finish: metallic· Same longevity: 12-hour wear· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Cool rather than warm undertone
Score details
Shade match
54
Finish, pigmentation & format
88
Wear & performance
70
Comfort & skin suitability
40
Slight colour difference · Metallic
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Brown rather than copper · Cream rather than powder (format)
Differences: Noticeably different swatch colour· Brown rather than copper· Buildable rather than opaque (pigmentation)
Score details
Shade match
57
Finish, pigmentation & format
71
Wear & performance
69
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than copper · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format)
$9Ulta Beauty(product price)$14 less (61%)4.2 (2,863)
Matches: Very close colour· Same format: powder
Differences: Brown rather than copper· Matte rather than metallic (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
77
Finish, pigmentation & format
31
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Brown rather than copper · Matte rather than metallic (finish) · Buildable rather than opaque (pigmentation) · Not listed rather than 12-hour wear (longevity)
e.l.f. Cosmetics Bite Size Eyeshadow Palette in Cream & Sugar, against Urban Decay 24/7 Eyeshadow in Ember. Matched on pan 4. Every attribute compared, with its share of the score.
ComparedYour shadeEmberClosest matchCream & SugarHow they compareScore
Shade match55% of overall81
Colour60%97#5c3e35#5e4038Looks identicalColour difference 0.9 (0 is identical)
Depth15%98Deep / darkDeep / darkSameDepth difference 1.2 on the 0–100 scale
Undertone—not comparableWarmNot listedUndertone unknown on one side
Overall match 84/100Shade match 81/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $20 more
