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Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in RUBY DRIP, product photo from Ulta Beauty
1 of 9 · Product · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in RUBY DRIP, texture swatch from Ulta Beauty
2 of 9 · Texture · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in RUBY DRIP, colour swatch from Ulta Beauty
3 of 9 · Swatch · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 4 from Ulta Beauty
4 of 9 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 5 from Ulta Beauty
5 of 9 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 6 from Ulta Beauty
6 of 9 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 7 from Ulta Beauty
7 of 9 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 8 from Ulta Beauty
8 of 9 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 9 from Ulta Beauty
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All 9 images

Official description

shimmery raspberry

Standardised colour

Pink · Medium · Cool undertone Details

Shimmer finish · Pencil · Shimmer

Price
$26Ulta BeautyUlta Beauty

Where to buy RUBY DRIP (1 store)

Ulta BeautyUlta Beauty$26
Ulta BeautyView at Ulta Beauty

Similar to Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush RUBY DRIP

The closest shade matches in other eyeliners. Price is never part of the score.

Blush, lip colours and eyeshadow to wear with RUBY DRIP

Open Complete My Look

Five ways to coordinate with Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush RUBY DRIP, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.

Neighbouring colours with a compatible undertone.

Blush

  1. Rare Beauty Soft Pinch Matte Bouncy Blush

    Divine

    Rare Beauty Soft Pinch Matte Bouncy Blush, shade Divine

    • Neighbouring colour: rose with pink
    • Combination · Rose · Medium · Neutral

    $27

  2. ILIA Soft Focus Blurring Blush - Talc-Free Powder Blush

    Sensation

    ILIA Soft Focus Blurring Blush - Talc-Free Powder Blush, shade Sensation

    • Neighbouring colour: rose with pink
    • Combination · Rose · Medium · Cool

    $36

Lipstick

  1. Revlon Super Lustrous Lipstick

    Sassy Mauve

    Revlon Super Lustrous Lipstick, shade Sassy Mauve

    • Neighbouring colour: mauve with pink
    • Combination · Mauve · Medium · Cool

    $11.99

  2. Maybelline SuperStay Matte Ink Liquid Lipstick

    Lover

    Maybelline SuperStay Matte Ink Liquid Lipstick, shade Lover

    • Neighbouring colour: rose with pink
    • Combination · Rose · Medium · Cool

    $12.99

Lip gloss

  1. Morphe Dripglass Glazed High Shine Lip Gloss

    Shatterproof Mauve

    Morphe Dripglass Glazed High Shine Lip Gloss, shade Shatterproof Mauve

    • Neighbouring colour: mauve with pink
    • Combination · Mauve · Medium · Cool

    $13

  2. Buxom Full-On Plumping Lip Polish

    Dani

    Buxom Full-On Plumping Lip Polish, shade Dani

    • Neighbouring colour: rose with pink
    • Combination · Rose · Medium · Cool

    $26

Lip liner

  1. Tarte Maracuja Juicy Lip Liner

    Rose

    Tarte Maracuja Juicy Lip Liner, shade Rose

    • Neighbouring colour: rose with pink
    • Combination · Rose · Medium · Cool

    $23

  2. Buxom Power Line Plumping Lip Liner

    Dolly Light

    Buxom Power Line Plumping Lip Liner, shade Dolly Light

    • Neighbouring colour: mauve with pink
    • Combination · Mauve · Light · Cool

    $24

Eyeshadow

  1. Ogee Sculpted Cream Blush Stick

    Rose Quartz

    Ogee Sculpted Cream Blush Stick, shade Rose Quartz

    • Neighbouring colour: rose with pink
    • Sold as a blush · Rose · Deep / dark · Neutral

    $42

  2. Alleyoop 11th Hour Cream Eyeshadow & Liner Stick

    Making Mauves

    Alleyoop 11th Hour Cream Eyeshadow & Liner Stick, shade Making Mauves

    • Neighbouring colour: mauve with pink
    • Combination · Mauve · Medium · Cool

    $20

See this look in Complete My Look

The same colour family across lips, cheeks and eyes.

Blush

  1. Yves Saint Laurent Make Me Blush Longwear Natural Glow Cream Blush

    86 Raspberry Glaze

    Yves Saint Laurent Make Me Blush Longwear Natural Glow Cream Blush, shade 86 Raspberry Glaze

    • Close match
    • Colour match · Pink · Medium · Cool

    $46

  2. Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    128R - Nude At Last

    Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush, shade 128R - Nude At Last

    • Close match
    • Sold as a lipstick · Pink · Deep / dark · Cool

    $40

Lipstick

  1. Pat McGrath Labs LiquiLUST: Legendary Wear Matte Lipstick

    Wild Orchid

    Pat McGrath Labs LiquiLUST: Legendary Wear Matte Lipstick, shade Wild Orchid

    • Close match
    • Colour match · Pink · Medium · Cool

    $34

  2. Maybelline SuperStay Matte Ink Liquid Lipstick

    Inspirer

    Maybelline SuperStay Matte Ink Liquid Lipstick, shade Inspirer

    • Close match
    • Colour match · Pink · Medium · Cool

    $12.99

Lip gloss

  1. L.A. Girl Lumilicious Lip Gloss

    Feelz

    L.A. Girl Lumilicious Lip Gloss, shade Feelz

    • Close match
    • Colour match · Pink · Medium · Cool

    $7

  2. Buxom Full-On Plumping Lip Polish

    Nicole

    Buxom Full-On Plumping Lip Polish, shade Nicole

    • Close match
    • Colour match · Pink · Medium · Cool

    $26

Lip liner

  1. Palladio Beauty Lip Liner Classic Pencil

    Pink Frost

    Palladio Beauty Lip Liner Classic Pencil, shade Pink Frost

    • Close match
    • Colour match · Pink · Medium · Cool

    $9.99

  2. Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil

    Muted Pink

    Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil, shade Muted Pink

    • Same colour family: pink
    • Combination · Pink · Medium · Neutral

    $23

Eyeshadow

  1. MAC Cosmetics Small Glitter Eyeshadow

    Pink Lightning

    MAC Cosmetics Small Glitter Eyeshadow, shade Pink Lightning

    • Close match
    • Colour match · Pink · Deep / dark

    $26

  2. ColourPop Super Shock Shadow

    Roy G. Biv

    ColourPop Super Shock Shadow, shade Roy G. Biv

    • Same colour family: pink
    • Combination · Pink · Medium

    $7

See this look in Complete My Look

A clear difference in colour or depth, on purpose.

Blush

  1. Too Faced Cloud Crush Blurring Powder Blush

    Super Candy Clouds

    Too Faced Cloud Crush Blurring Powder Blush, shade Super Candy Clouds

    • Contrast: lighter
    • Combination · Pink · Medium · Cool

    $32

  2. MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse

    Ruby Boo

    MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Ruby Boo

    • Contrast: red with pink
    • Sold as a lipstick · Red · Medium · Cool

    $27

Lipstick

  1. MAC Cosmetics Powder Kiss Hazy Matte Lipstick

    Be My Bridesmaid

    MAC Cosmetics Powder Kiss Hazy Matte Lipstick, shade Be My Bridesmaid

    • Contrast: lighter
    • Combination · Nude · Light · Cool

    $27

  2. Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick

    Rose Brown

    Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Rose Brown

    • Contrast: brown with pink
    • Combination · Brown · Medium · Neutral

    $26

Lip gloss

  1. Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane

    09 Sorbet Beam

    Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane, shade 09 Sorbet Beam

    • Contrast: lighter
    • Combination · Pink · Light · Cool

    $40

  2. Too Faced Lip Injection Extreme Plumping Clicks

    Don't Be Chai

    Too Faced Lip Injection Extreme Plumping Clicks, shade Don't Be Chai

    • Contrast: lighter
    • Combination · Nude · Light · Cool

    $29

Lip liner

  1. Dior Rouge Dior Contour Lip Liner

    259 Nude Ribbon

    Dior Rouge Dior Contour Lip Liner, shade 259 Nude Ribbon

    • Contrast: lighter
    • Combination · Nude · Light · Cool

    $35

  2. MAC Cosmetics Lip Liner Pencil

    Brick-o-la

    MAC Cosmetics Lip Liner Pencil, shade Brick-o-la

    • Contrast: deeper
    • Combination · Berry · Medium · Cool

    $25

Eyeshadow

  1. Ulta Beauty Collection Eyeshadow Singles

    Heartfelt

    Ulta Beauty Collection Eyeshadow Singles, shade Heartfelt

    • Contrast: brown with pink
    • Combination · Brown · Deep / dark

    $9

  2. e.l.f. Cosmetics Perfect 10 Eyeshadow Palette

    Need It Nude

    e.l.f. Cosmetics Perfect 10 Eyeshadow Palette, shade Need It Nude

    • Contrast: plum with pink
    • Combination · Pan 10 · Plum · Deep / dark

    $11

See this look in Complete My Look

Soft colours close to a natural flush.

Blush

  1. bareMinerals GEN NUDE Highlighting Blush

    Mauve Glow

    bareMinerals GEN NUDE Highlighting Blush, shade Mauve Glow

    • Soft colour, close to a natural flush
    • Combination · Pink · Medium · Neutral

    $29

  2. NARS Talc-Free Powder Blush

    Mad Love

    NARS Talc-Free Powder Blush, shade Mad Love

    • Soft colour, close to a natural flush
    • Combination · Pink · Medium · Cool

    $36

Lipstick

  1. Pat McGrath Labs LiquiLUST: Legendary Wear Matte Lipstick

    Wild Orchid

    Pat McGrath Labs LiquiLUST: Legendary Wear Matte Lipstick, shade Wild Orchid

    • Close match, soft colour
    • Colour match · Pink · Medium · Cool

    $34

  2. Maybelline SuperStay Matte Ink Liquid Lipstick

    Inspirer

    Maybelline SuperStay Matte Ink Liquid Lipstick, shade Inspirer

    • Close match, soft colour
    • Colour match · Pink · Medium · Cool

    $12.99

Lip gloss

  1. Armani Beauty Prisma Flash Glossy Color Lip Balm

    34 Bloom Flash

    Armani Beauty Prisma Flash Glossy Color Lip Balm, shade 34 Bloom Flash

    • Close match, soft colour
    • Colour match · Pink · Medium · Cool

    $38

  2. Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss

    New Romantic

    Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade New Romantic

    • Close match, soft colour
    • Colour match · Pink · Medium · Neutral

    $33

Lip liner

  1. Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil

    Muted Pink

    Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil, shade Muted Pink

    • Soft colour, close to a natural flush
    • Combination · Pink · Medium · Neutral

    $23

  2. Kosas Hotliner Hyaluronic Acid Contouring Lip Liner

    Mega

    Kosas Hotliner Hyaluronic Acid Contouring Lip Liner, shade Mega

    • Soft colour, close to a natural flush
    • Combination · Pink · Medium · Cool

    $24

Eyeshadow

  1. Alleyoop 11th Hour Cream Eyeshadow & Liner Stick

    Making Mauves

    Alleyoop 11th Hour Cream Eyeshadow & Liner Stick, shade Making Mauves

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Cool

    $20

  2. Anastasia Beverly Hills Glidr Eyeshadow Stick

    DUSTY ROSE

    Anastasia Beverly Hills Glidr Eyeshadow Stick, shade DUSTY ROSE

    • Soft colour, close to a natural flush
    • Combination · Rose · Medium

    $34

See this look in Complete My Look

Saturated or deep colours that stand out.

Blush

  1. Anastasia Beverly Hills Magic Touch Cream Blush & Lip Trio

    Berry/Rose

    Anastasia Beverly Hills Magic Touch Cream Blush & Lip Trio, shade Berry/Rose

    • Saturated colour that stands out
    • Combination · The blush pan · Pink · Medium · Cool

    $38

  2. Lancôme Blush Subtil Oil-Free Powder Blush

    600 I Don't Give A F*uchsia

    Lancôme Blush Subtil Oil-Free Powder Blush, shade 600 I Don't Give A F*uchsia

    • Saturated colour that stands out
    • Combination · Pink · Medium · Cool

    $34

Lipstick

  1. Revlon Super Lustrous Lipstick

    Plumalicious

    Revlon Super Lustrous Lipstick, shade Plumalicious

    • Saturated colour that stands out
    • Combination · Pink · Medium · Neutral

    $6.89

  2. Sephora Collection About That Shine Sheer Shine Lipstick

    13 Blinding Pink

    Sephora Collection About That Shine Sheer Shine Lipstick, shade 13 Blinding Pink

    • Saturated colour that stands out
    • Combination · Pink · Medium · Cool

    $16

Lip gloss

  1. NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss

    Pick Me Pink

    NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Pick Me Pink

    • Saturated colour that stands out
    • Combination · Pink · Medium · Cool

    $13

  2. Buxom Full-On Plumping Lip Polish

    Kanani

    Buxom Full-On Plumping Lip Polish, shade Kanani

    • Saturated colour that stands out
    • Combination · Pink · Medium · Cool

    $26

Lip liner

  1. IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

    FEARLESS PINK

    IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, shade FEARLESS PINK

    • Saturated colour that stands out
    • Combination · Pink · Medium · Cool

    $29

  2. Maybelline Lifter Liner Lip Liner with Hyaluronic Acid

    Fit Check

    Maybelline Lifter Liner Lip Liner with Hyaluronic Acid, shade Fit Check

    • Saturated colour that stands out
    • Combination · Pink · Medium · Cool

    $9.99

Eyeshadow

  1. Patrick Ta Major Dimension Eye Illusion Eyeshadow Duo

    I'm With Her

    Patrick Ta Major Dimension Eye Illusion Eyeshadow Duo, shade I'm With Her

    • Saturated colour that stands out
    • Combination · The lighter eyeshadow pan · Pink · Medium

    $42

  2. Anastasia Beverly Hills Glidr Eyeshadow Stick

    PINK MIRAGE

    Anastasia Beverly Hills Glidr Eyeshadow Stick, shade PINK MIRAGE

    • Glitter that stands out
    • Combination · Pink · Medium · Cool

    $34

See this look in Complete My Look

Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.

Shade details

Swatch colour
#b55c72
L* 50.3 a* 38.3 b* 4.3
Colour family
Pink
stored classification
Colour depth
Medium
from the swatch colour
Undertone
Cool
from the description (“raspberry”)
Colour description
Not listed
not stated
Finish
Shimmer
this shade's description
Shimmer
Yes
the product's attributes or finish
Form
Pencil
brand claim, the product name or description (Sephora)
Tip
Retractable pencil
brand claim, the product name or description (Sephora)
Waterproof
Brand claim
brand claim, retailer attributes (Sephora)
Smudge-resistant
Brand claim
brand claim, the product name or description (Sephora)
Wear
24
brand claim, the product name or description (Sephora)
Texture
Liquid, Gel
brand claim, the product name or description (Sephora)
Data confidence
Medium
Swatch colour measured; little in the words to back it up
Source
Sephora, Ulta Beauty
checked 5 Nov 2026

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.