Ulta Beauty Collection · Eyeshadow SinglesWater Color
All 8 imagesFewer images
Official description
medium bluish lavender shimmer
Standardised colour
Purple · Medium · Cool undertone Details
Shimmer finish · Buildable pigmentation · Powder · Shimmer
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Price
$9
Ulta Beauty
Ulta BeautyProduct price; this shade is not separately priced
Where to buy Water Color (1 store)
Ulta Beautyfrom $9 · product priceView at Ulta BeautySimilar to Ulta Beauty Collection Eyeshadow Singles Water Color
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Water Color
Open Complete My LookFive ways to coordinate with Ulta Beauty Collection Eyeshadow Singles Water Color, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Berry Punch
Makeup By Mario Soft Pop Plumping Cream Blush Veil, shade Berry Punch
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$34
Lose Control
NARS Insatiable Liquid Blush, shade Lose Control
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$36
View at SephoraLipstick
Splash
Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain, shade Splash
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$26
Plum Baby
Revlon Super Lustrous Lipstick, shade Plum Baby
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$11.99
Lip gloss
Love Child
MAC Cosmetics Lipglass High Shine Lip Gloss, shade Love Child
- Neighbouring colour: plum with purple
- Combination · Plum · Light · Cool
$25
Starr
Buxom Full-On Plumping Lip Polish, shade Starr
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$26
Lip liner
Plum
MAC Cosmetics Lip Liner Pencil, shade Plum
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$25
Mauvemoiselle
Pat McGrath Labs Dramatique Mega Lip Pencil, shade Mauvemoiselle
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$29
The same colour family across lips, cheeks and eyes.
Blush
Something Borrowed
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed
- Same colour family: purple
- Sold as a lipstick · Purple · Deep / dark · Cool
$27
Lipstick
26 Ice Ice Cuddling
Lancôme Lip Idôle CuddleBlur Lip Velvet, shade 26 Ice Ice Cuddling
- Same colour family: purple
- Combination · Purple · Light · Cool
$32
Violet Beta
MAC Cosmetics Squirt Plumping Lip Gloss Stick, shade Violet Beta
- Same colour family: purple
- Combination · Purple · Medium · Cool
$26
Lip gloss
01 Thunder Stealer
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid, shade 01 Thunder Stealer
- Same colour family: purple
- Combination · Purple · Light · Cool
$40
Marshmallow
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Marshmallow
- Same colour family: purple
- Combination · Purple · Medium · Cool
$6
Lip liner
Dusty Rose
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Dusty Rose
- Same colour family: purple
- Combination · Purple · Medium · Cool
$22
Wild Violet
Maybelline Color Sensational Shaping Lip Liner, shade Wild Violet
- Same colour family: purple
- Combination · Purple · Medium · Cool
$10.99
View at WalmartA clear difference in colour or depth, on purpose.
Blush
ORGASM CRUSH
NARS Insatiable Liquid Blush, shade ORGASM CRUSH
- Contrast: lighter
- Combination · Berry · Light · Cool
$36
Rosebud
Lawless Pinch My Cheeks Soft-Blur Cream Blush, shade Rosebud
- Contrast: rose with purple
- Combination · Rose · Medium · Cool
$29
Lipstick
Soft Haze
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Soft Haze
- Contrast: nude with purple
- Combination · Nude · Light · Neutral
$26
Mica
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Mica
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$12.49
Lip gloss
fembot
R.E.M. Beauty On Your Collar Plumping Lipgloss, shade fembot
- Contrast: pink with purple
- Combination · Pink · Light · Neutral
$22
Faded
ILIA Balmy Tint Hydrating Lip Balm, shade Faded
- Contrast: brown with purple
- Combination · Brown · Medium · Neutral
$29
Lip liner
Burnt Suede
Haus Labs The Edge Long-Lasting Shaping Lip Liner, shade Burnt Suede
- Contrast: lighter
- Combination · Brown · Medium · Cool
$24
Smokey Pink
Makeup By Mario Ultra Suede Sculpting Lip Pencil, shade Smokey Pink
- Contrast: pink with purple
- Combination · Pink · Light · Cool
$26
Soft colours close to a natural flush.
Blush
Sparkling Rosé
Milani Baked Blush, shade Sparkling Rosé
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Neutral
$12.99
Pansy Pop
Clinique Cheek Pop Powder Blush, shade Pansy Pop
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$32
Lipstick
Silvery Moon
Clinique Dramatically Different Lipstick Shaping Lip Colour, shade Silvery Moon
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$29
Dreamer
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Dreamer
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$12.99
Lip gloss
Memoir
ILIA Balmy Tint Hydrating Lip Balm, shade Memoir
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Neutral
$29
Cupid
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm, shade Cupid
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$26
Lip liner
Dervish
MAC Cosmetics Lip Liner Pencil, shade Dervish
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$25
Lauren
Makeup By Mario Ultra Suede Sculpting Lip Pencil, shade Lauren
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$26
Saturated or deep colours that stand out.
Blush
Grape Soda
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Grape Soda
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$27
Very Violet
Clinique Chubby Stick Cheek Color Balm Cream Blush, shade Very Violet
- Saturated colour that stands out
- Combination · Plum · Deep / dark · Cool
$32
Lipstick
Lunar Violet
MAC Cosmetics Dazzlelips Crayon Lipstick, shade Lunar Violet
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$28
135 Mystic Purple
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 135 Mystic Purple
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$16
Lip gloss
Jelly Icing
NYX Professional Makeup Jelly Job Lip Gloss, shade Jelly Icing
- Saturated colour that stands out
- Combination · Purple · Light · Cool
$12
Grape Soda
Too Faced Kissing Jelly Non-Sticky Lip Oil Gloss, shade Grape Soda
- Saturated colour that stands out
- Combination · Purple · Light · Cool
$23
Lip liner
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$25
Plum
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Plum
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$6
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #8d8695
- L* 57.0 a* 5.6 b* -7.1
- Colour family
- Purple
- from the description (“lavender”)
- Colour depth
- Medium
- from the description (“medium”)
- Primary undertone
- Cool
- from the description (“bluish”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Shimmer
- this shade's description
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Yes
- this shade's description
- Format
- Powder
- the product's attributes
- Wear claims
- Not listed
- not stated
- Skin suitability claims
- Not listed
- not stated
- Data confidence
- Low
- The description and the swatch disagree
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (40)
Ulta Beauty Collection Eyeshadow Singles- Beauty Junkiemedium mauve w/ pink micro glitter
- Buzzwordmedium golden brown matte
- Chocolate BiteNo retailer description
- Coconutlight yellow beige matte
- Coffee Beandeep brown matte
- Desiremedium brown matte
- Dinner Partylight opalescent shimmer
- Disco QueenNo retailer description
- Do The Mostsilver gold shimmer
- Frozenlight white shimmer
- GlimmerNo retailer description
- HeartfeltNo retailer description
- Highkeymedium blue green matte
- Late Nightdeep black matte
- Lavender FrostNo retailer description
- LollipopNo retailer description
- Luxurydeep purple shimmer
- Modern Timesmedium gray matte
- MoonlightNo retailer description
- Mr. Wrongmedium brownish gray shimmer
- Mushroommedium beige taupe matte
- Olive YouNo retailer description
- Peek A Boolight pink shimmer
- Petitelight pinkish beige matte
- Pin-Up Girllight pinkish taupe shimmer
- Pixie DustNo retailer description
- Plum Popmedium plum matte
- Pure As Snowlight white matte
- Roaring 20'Smedium pinkish taupe shimmer
- Say Whatlight peach matte
- Short StackNo retailer description
- So DreamyNo retailer description
- Sparkling Mapledeep brown with multi colored shimmer
- Suededeep taupe matte
- Summer In Parislight golden peach shimmer
- Titaniumdeep cool brick matte
- Under The Seamedium sage green shimmer
- Valentinemedium pink beige w/ silver micro glitter
- Water Colormedium bluish lavender shimmer(this shade)
- Whatevslight creamy beige shimmer