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Official description
deep purple shimmer
Standardised colour
Purple · Deep / dark · Cool undertone Details
Shimmer finish · Buildable pigmentation · Powder · Shimmer
Product price; this shade is not separately priced
Where to buy Luxury (1 store)
Similar to Ulta Beauty Collection Eyeshadow Singles Luxury
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Luxury
Open Complete My LookFive ways to coordinate with Ulta Beauty Collection Eyeshadow Singles Luxury, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush

Dancing Queen
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Dancing Queen
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$27

P37 Wisteria Violet
Prada Touch Cream-To-Powder Soft Blur Longwear Blush, shade P37 Wisteria Violet
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$42
Lipstick

15 Galactic Plum
Sephora Collection About That Shine Sheer Shine Lipstick, shade 15 Galactic Plum
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$16

224 - Eva Grape
Gucci Velvet Matte Lipstick, shade 224 - Eva Grape
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$49
Lip gloss

Ube Vanilla
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm, shade Ube Vanilla
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$16

60 Million-Dollar Berry
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 60 Million-Dollar Berry
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Neutral
$32
Lip liner

When in Rome
m.ph by Mary Phillips The Overliner Lip Liner Pencil, shade When in Rome
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$25
Nightmoth
MAC Cosmetics Lip Liner Pencil, shade Nightmoth
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$25
The same colour family across lips, cheeks and eyes.
Blush
Something Borrowed
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed
- Same colour family: purple
- Sold as a lipstick · Purple · Deep / dark · Cool
$27
Lipstick

702 Anne Lilac
Gucci Velvet Matte Lipstick, shade 702 Anne Lilac
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$49

135 Mystic Purple
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 135 Mystic Purple
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$16
Lip gloss

Phantom
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Phantom
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$18
Pure Plum.p
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Pure Plum.p
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$13
Lip liner
Amethyst
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Amethyst
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$22
Plum
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Plum
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$6
A clear difference in colour or depth, on purpose.
Blush
Soulful
Rare Beauty Soft Pinch Matte Bouncy Blush, shade Soulful
- Contrast: deeper
- Combination · Berry · Deep / dark · Cool
$27
Faith
Rare Beauty Soft Pinch Liquid Blush, shade Faith
- Contrast: berry with purple
- Combination · Berry · Deep / dark · Cool
$25
Lipstick
Vixen
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Vixen
- Contrast: deeper
- Combination · Brown · Deep / dark · Neutral
$12.99
Toffee
Juvia's Place The Nude Velvety Matte Lipstick, shade Toffee
- Contrast: nude with purple
- Combination · Nude · Deep / dark · Neutral
$15
Lip gloss
008 Spice Show
Revlon PhotoReady Instant Plump Serum, shade 008 Spice Show
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$12.99

06 Isle
Tom Ford Soleil Lip Balm for Glowing Hydration, shade 06 Isle
- Contrast: berry with purple
- Combination · Berry · Deep / dark · Cool
$45
Lip liner
Girl Talk
Beige-turner
MAC Cosmetics Lip Liner Pencil, shade Beige-turner
- Contrast: nude with purple
- Combination · Nude · Medium · Cool
$25
Soft colours close to a natural flush.
Blush

Garconne
Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick, shade Garconne
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$48
Sleepy Mauve
CoverGirl Trublend Skin Enhancer Balm Blush Stick, shade Sleepy Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$12.99
Lipstick
Overnight Hero
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Overnight Hero
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$13
Mauve Cloud
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Mauve Cloud
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Lip gloss
Spiked Toffee
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Spiked Toffee
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$6
Dolly
Buxom Full-On Plumping Lip Polish, shade Dolly
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Lip liner
Girl Talk
Morphe Signature Lip Pencil, shade Girl Talk
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$7

Rich Mauve
Makeup By Mario Ultra Suede Sculpting Lip Pencil, shade Rich Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Saturated or deep colours that stand out.
Blush

P37 Wisteria Violet
Prada Touch Cream-To-Powder Soft Blur Longwear Blush, shade P37 Wisteria Violet
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$42

Grape Soda
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Grape Soda
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$27
Lipstick

135 Mystic Purple
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 135 Mystic Purple
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$16
Everybody's Heroine
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Everybody's Heroine
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$25
Lip gloss
Pure Plum.p
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Pure Plum.p
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$13

Magnetica
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Magnetica
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$18
Lip liner
Plum
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Plum
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$6
Bad Romance
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Bad Romance
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$28
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
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- Discover coloursColours that suit your skin and the look you want
- Shop this colourEvery eyeshadow that is deep, cool, purple
New to colour theory? Read the colour guide
Shade details
- Swatch colour
- #604b52
- L* 34.2 a* 10.1 b* -0.8
- Colour family
- Purple
- from the description (“purple”)
- Colour depth
- Deep / dark
- from the description (“deep”)
- Primary undertone
- Cool
- from the description (“purple”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Shimmer
- this shade's description
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Yes
- this shade's description
- Format
- Powder
- the product's attributes
- Wear claims
- Not listed
- not stated
- Skin suitability claims
- Not listed
- not stated
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (40)
Ulta Beauty Collection Eyeshadow Singles- Beauty Junkiemedium mauve w/ pink micro glitter
- Buzzwordmedium golden brown matte
- Chocolate BiteNo retailer description
- Coconutlight yellow beige matte
- Coffee Beandeep brown matte
- Desiremedium brown matte
- Dinner Partylight opalescent shimmer
- Disco QueenNo retailer description
- Do The Mostsilver gold shimmer
- Frozenlight white shimmer
- GlimmerNo retailer description
- HeartfeltNo retailer description
- Highkeymedium blue green matte
- Late Nightdeep black matte
- Lavender FrostNo retailer description
- LollipopNo retailer description
- Luxurydeep purple shimmer(this shade)
- Modern Timesmedium gray matte
- MoonlightNo retailer description
- Mr. Wrongmedium brownish gray shimmer
- Mushroommedium beige taupe matte
- Olive YouNo retailer description
- Peek A Boolight pink shimmer
- Petitelight pinkish beige matte
- Pin-Up Girllight pinkish taupe shimmer
- Pixie DustNo retailer description
- Plum Popmedium plum matte
- Pure As Snowlight white matte
- Roaring 20'Smedium pinkish taupe shimmer
- Say Whatlight peach matte
- Short StackNo retailer description
- So DreamyNo retailer description
- Sparkling Mapledeep brown with multi colored shimmer
- Suededeep taupe matte
- Summer In Parislight golden peach shimmer
- Titaniumdeep cool brick matte
- Under The Seamedium sage green shimmer
- Valentinemedium pink beige w/ silver micro glitter
- Water Colormedium bluish lavender shimmer
- Whatevslight creamy beige shimmer