Ulta Beauty Collection · Eyeshadow SinglesModern Times
All 8 imagesFewer images
Official description
medium gray matte
Standardised colour
Grey · Medium Details
Matte finish · Buildable pigmentation · Powder
Price
$9
Ulta Beauty
Ulta BeautyProduct price; this shade is not separately priced
Where to buy Modern Times (1 store)
Ulta Beautyfrom $9 · product priceView at Ulta BeautySimilar to Ulta Beauty Collection Eyeshadow Singles Modern Times
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Modern Times
Open Complete My LookFive ways to coordinate with Ulta Beauty Collection Eyeshadow Singles Modern Times, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Garconne
Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick, shade Garconne
- Neighbouring colour: mauve with grey
- Combination · Mauve · Medium · Cool
$48
09 Cool Berry
Fenty Beauty Cheeks Out Freestyle Cream Blush, shade 09 Cool Berry
- Neighbouring colour: mauve with grey
- Combination · Mauve · Deep / dark · Cool
$28
View at Sephora
Lipstick
Next-Gen Thinking
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Next-Gen Thinking
- Neighbouring colour: other with grey
- Combination · Other · Deep / dark · Cool
$13
Mauve Cloud
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Mauve Cloud
- Neighbouring colour: mauve with grey
- Combination · Mauve · Medium · Cool
$26
Lip gloss
Memoir
ILIA Balmy Tint Hydrating Lip Balm, shade Memoir
- Neighbouring colour: mauve with grey
- Combination · Mauve · Medium · Neutral
$29
Lavendar Lust
Revlon Super Lustrous Glimmer Gloss, shade Lavendar Lust
- Neighbouring colour: mauve with grey
- Combination · Mauve · Light · Cool
$11.99
Lip liner
Stormy
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Stormy
- Neighbouring colour: other with grey
- Combination · Other · Medium · Cool
$22
Spin - rich plum brown
rhode Peptide Lip Shape Contouring Lip Shaper, shade Spin - rich plum brown
- Neighbouring colour: mauve with grey
- Combination · Mauve · Medium · Neutral
$24
The same colour family across lips, cheeks and eyes.
Blush
Sleepy Mauve
CoverGirl Trublend Skin Enhancer Balm Blush Stick, shade Sleepy Mauve
- Nearest colour family: mauve
- Combination · Mauve · Medium · Cool
$12.99
Black Honey Pop
Clinique Cheek Pop Powder Blush, shade Black Honey Pop
- Nearest colour family: other
- Combination · Other · Deep / dark · Warm
$32
Lipstick
Stay Exceptional
Maybelline SuperStay Ink Crayon Lipstick, shade Stay Exceptional
- Nearest colour family: mauve
- Combination · Mauve · Medium · Cool
$12.99
Dusty Mauve 330
Ulta Beauty Collection Luxe Satin Lipstick, shade Dusty Mauve 330
- Nearest colour family: mauve
- Combination · Mauve · Medium · Cool
$12
Lip gloss
Black Licorice
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Black Licorice
- Nearest colour family: other
- Combination · Other · Light
$6
Dolly
Buxom Full-On Plumping Lip Polish, shade Dolly
- Nearest colour family: mauve
- Combination · Mauve · Medium · Cool
$26
Lip liner
Pale Mauve
Bobbi Brown Lip Liner Pencil, shade Pale Mauve
- Nearest colour family: mauve
- Combination · Mauve · Light · Cool
$35
Outta Line
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner, shade Outta Line
- Nearest colour family: mauve
- Combination · Mauve · Medium · Cool
$16
A clear difference in colour or depth, on purpose.
Blush
Stargazer
Ulta Beauty Collection Velvet Veil Minerals Powder Blush, shade Stargazer
- Contrast: coral with grey
- Combination · Coral · Medium · Warm
$6
Bespoke
MERIT Flush Balm Cream Blush, shade Bespoke
- Contrast: brown / nude with grey
- Combination · Brown / nude · Medium · Warm
$30
Lipstick
Gem Stone
MAC Cosmetics Dazzlelips Crayon Lipstick, shade Gem Stone
- Contrast: brown with grey
- Combination · Brown · Medium · Cool
$28
71 Pink Cashmere
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 71 Pink Cashmere
- Contrast: pink with grey
- Combination · Pink · Deep / dark · Warm
$16
Lip gloss
Sugar
Buxom Full-On Plumping Lip Polish, shade Sugar
- Contrast: nude with grey
- Combination · Nude · Medium · Neutral
$26
111 Soft Nude
Givenchy Rose Perfecto Lip Balm 24H Hydration, shade 111 Soft Nude
- Contrast: nude with grey
- Combination · Nude · Medium · Neutral
$43
Lip liner
Global Citizen
NYX Professional Makeup Line Loud Longwear Lip Liner, shade Global Citizen
- Contrast: nude with grey
- Combination · Nude · Medium · Neutral
$8
Coffee Break
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm, shade Coffee Break
- Contrast: brown with grey
- Combination · Brown · Deep / dark · Warm
$16
Soft colours close to a natural flush.
Blush
Garconne
Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick, shade Garconne
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$48
Sleepy Mauve
CoverGirl Trublend Skin Enhancer Balm Blush Stick, shade Sleepy Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$12.99
Lipstick
Overnight Hero
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Overnight Hero
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$13
Mauve Cloud
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Mauve Cloud
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Lip gloss
Memoir
ILIA Balmy Tint Hydrating Lip Balm, shade Memoir
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Neutral
$29
Spiked Toffee
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Spiked Toffee
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$6
Lip liner
Outta Line
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner, shade Outta Line
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$16
Chori Chori
Kulfi Lassi Lips Staining Lip Liner, shade Chori Chori
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$24
Saturated or deep colours that stand out.
Blush
Unsweetened
MAC Cosmetics Strobe Beam Liquid Blush, shade Unsweetened
- Deep colour that stands out
- Combination · Mauve · Medium · Cool
$30
Shade 5.5 - Wine Not/Cocoa Kiss
DIBS Beauty Desert Island Duo Blush + Bronzer Stick, shade Shade 5.5 - Wine Not/Cocoa Kiss
- Saturated colour that stands out
- Combination · The Wine Not pan · Mauve · Deep / dark · Cool
$36
Lipstick
Power Mauves
e.l.f. Cosmetics Glossy Lip Stain, shade Power Mauves
- Saturated colour that stands out
- Combination · Mauve · Medium · Cool
$7
Cocoa Quench
NYX Professional Makeup Lip IV Hydrating Gloss Stain, shade Cocoa Quench
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$12
Lip gloss
Rosewood
Milani Keep It Full Nourishing Lip Plumper, shade Rosewood
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$11.99
Figure
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture, shade Figure
- Saturated colour that stands out
- Combination · Mauve · Medium · Cool
$26
Lip liner
Satin Plum
L.A. Girl Perfect Precision Lip Liner Pencil, shade Satin Plum
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$4
Enduring Mauve
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner, shade Enduring Mauve
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$6
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Find my colour
- Discover coloursColours that suit your skin and the look you want
- Shop this colourEvery eyeshadow that is medium, grey
New to colour theory? Read the colour guide
Shade details
- Swatch colour
- #7e736f
- L* 49.3 a* 3.5 b* 3.8
- Colour family
- Grey
- from the description (“gray”)
- Colour depth
- Medium
- from the description (“medium”)
- Primary undertone
- Not listed
- not stated
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- this shade's description
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Powder
- the product's attributes
- Wear claims
- Not listed
- not stated
- Skin suitability claims
- Not listed
- not stated
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (40)
Ulta Beauty Collection Eyeshadow Singles- Beauty Junkiemedium mauve w/ pink micro glitter
- Buzzwordmedium golden brown matte
- Chocolate BiteNo retailer description
- Coconutlight yellow beige matte
- Coffee Beandeep brown matte
- Desiremedium brown matte
- Dinner Partylight opalescent shimmer
- Disco QueenNo retailer description
- Do The Mostsilver gold shimmer
- Frozenlight white shimmer
- GlimmerNo retailer description
- HeartfeltNo retailer description
- Highkeymedium blue green matte
- Late Nightdeep black matte
- Lavender FrostNo retailer description
- LollipopNo retailer description
- Luxurydeep purple shimmer
- Modern Timesmedium gray matte(this shade)
- MoonlightNo retailer description
- Mr. Wrongmedium brownish gray shimmer
- Mushroommedium beige taupe matte
- Olive YouNo retailer description
- Peek A Boolight pink shimmer
- Petitelight pinkish beige matte
- Pin-Up Girllight pinkish taupe shimmer
- Pixie DustNo retailer description
- Plum Popmedium plum matte
- Pure As Snowlight white matte
- Roaring 20'Smedium pinkish taupe shimmer
- Say Whatlight peach matte
- Short StackNo retailer description
- So DreamyNo retailer description
- Sparkling Mapledeep brown with multi colored shimmer
- Suededeep taupe matte
- Summer In Parislight golden peach shimmer
- Titaniumdeep cool brick matte
- Under The Seamedium sage green shimmer
- Valentinemedium pink beige w/ silver micro glitter
- Water Colormedium bluish lavender shimmer
- Whatevslight creamy beige shimmer