Face Bond Self Setting Waterproof Foundation 35 dupes and alternatives Urban Decay
4.3 (4,659)·Deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly lighter· Slightly cooler undertone· Buildable rather than medium coverage
Score details
Shade match
78
Finish & visual result
100
Wear & performance
68
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: dark-deep shade, red undertone
$35Ulta Beauty(product price)$5 less (13%)4.5 (732)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
100
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Slightly lighter· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
64
Wear & performance
82
Skin suitability
90
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 35 (Deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 36 Warm Rich, against Urban Decay Face Bond Self Setting Waterproof Foundation in 35. Every attribute compared, with its share of the score.
ComparedYour shade35Closest match36 Warm RichHow they compareScore
Shade match55% of overall91
Colour60%92#754b35#794831Very close colourColour difference 2.0 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/combination/oily skin
Overall match 83/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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