Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $29 at Sephora · product price; shade not separately priced
MAC Cosmetics Lustreglass Sheer-Shine Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
CVSYour shade $29 at Sephora
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Walgreens$7View at WalgreensCVS$7View at CVSRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$13.01 less (45%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim transfer resistance
Differences: Opaque rather than buildable (opacity)
Close colour · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Opaque rather than buildable (opacity)
Medium confidence· Digital match
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$15.99View at TargetUlta Beauty$15.99View at Ulta BeautyUlta Beauty$4 less (14%)Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort
Differences: Opaque rather than buildable (opacity)12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Opaque rather than buildable (opacity) · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: deep wine
Medium confidence· Digital match
Stila Stay All Day Liquid Lipstick Matte
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$1 less (3%)Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort
Differences: Red rather than berryOpaque rather than buildable (opacity)16-hour wear rather than long-wearing (longevity)
Close colour · Glossy · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Red rather than berry · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: merlot red
Medium confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty$14 less (48%)Matches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Red rather than berryOpaque rather than buildable (opacity)Does not claim transfer resistance
Very close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than berry · Opaque rather than buildable (opacity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: dark red
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$15.01 less (52%)Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort
Differences: 16-hour wear rather than long-wearing (longevity)Does not claim hydration
Close colour
Ingredients (not scored): 2% ingredient overlap
Differences: 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: deep wine
Medium confidence· Digital match
Maybelline Super Stay Vinyl Ink Liquid Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$13.99View at Ulta BeautyUlta Beauty$14 less (48%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Opaque rather than buildable (opacity)Does not claim transfer resistanceDoes not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Opaque rather than buildable (opacity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: blackened berry
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty(product price)$18 less (62%)Matches: Very close colourBoth claim transfer resistanceBoth claim comfort
Differences: Warm rather than cool undertoneRed rather than berryOpaque rather than buildable (opacity)
Very close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than berry · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: warm mahogany red
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$10.97View at WalmartTarget$10.99View at TargetUlta Beautyfrom $11 · product priceView at Ulta BeautyCVS$11.89View at CVSWalmart$21.94View at WalmartUlta Beauty$22 less (76%)Matches: Same opacity: buildableSame longevity: long-wearingBoth claim transfer resistance
Differences: LighterWarm rather than cool undertoneRed rather than berry
Close colour · Buildable
Ingredients (not scored): 28% ingredient overlap
Differences: Lighter · Warm rather than cool undertone · Red rather than berry · Does not claim hydration
Retailer shade note: terracotta brick red
Medium confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Sephora$13 less (45%)Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort
Differences: Red rather than berryOpaque rather than buildable (opacity)10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Red rather than berry · Opaque rather than buildable (opacity) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte burgundy red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta BeautyCosts $13 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim transfer resistance
Differences: Brown rather than berryOpaque rather than buildable (opacity)
Close colour · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Brown rather than berry · Opaque rather than buildable (opacity)
Retailer shade note: cherry brown
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$2 less (7%)Matches: Same opacity: buildableBoth claim comfortBoth claim hydration
Differences: Warm rather than cool undertoneRed rather than berry10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than berry · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: warm brick red
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty(product price)$16.51 less (57%)Matches: Very close colourSame cool undertoneBoth claim transfer resistance
Differences: Plum rather than berryNot listed rather than long-wearing (longevity)Does not claim comfort
Very close colour · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Plum rather than berry · Not listed rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: vivid plum
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.97View at WalmartUlta Beautyfrom $12.49 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Very close colourBoth claim comfortBoth claim hydration
Differences: Neutral rather than cool undertoneRed rather than berrySheer rather than buildable (opacity)
Very close colour · Sheer tint · Sheer
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than berry · Sheer rather than buildable (opacity) · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: sheer black cherry
Medium confidence· Digital match
Westman Atelier HydroBalm Sheer Tinted Lipstick with Peptides and Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraSephoraCosts $19 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Red rather than berryOpaque rather than buildable (opacity)Does not claim transfer resistance
Close colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Red rather than berry · Opaque rather than buildable (opacity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: A blueish brown red
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$4 less (14%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Nude rather than berrySheer rather than buildable (opacity)Does not claim transfer resistance
Close colour · Glossy · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Nude rather than berry · Sheer rather than buildable (opacity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: a deep reddish nude
Medium confidence· Digital match
MAC Cosmetics Lustreglass Sheer-Shine Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Very close colourBoth claim comfort
Differences: Neutral rather than cool undertoneRed rather than berryOpaque rather than buildable (opacity)
Very close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than berry · Opaque rather than buildable (opacity) · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: dark red
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $20 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim comfort
Differences: LighterRed rather than berryDoes not claim transfer resistance
Close colour · Satin
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Red rather than berry · Does not claim transfer resistance
Retailer shade note: cherry red satin
Medium confidence· Digital match
Gucci Long Lasting Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$13 less (45%)Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort
Differences: LighterRed rather than berryOpaque rather than buildable (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Red rather than berry · Opaque rather than buildable (opacity) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte red cherry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$4 less (14%)Matches: Both claim transfer resistanceBoth claim comfortBoth claim hydration
Differences: Warm rather than cool undertoneRed rather than berryOpaque rather than buildable (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than berry · Opaque rather than buildable (opacity) · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: dark cherry
Medium confidence· Digital match
Stila Stay All Day Liquid Lipstick Matte
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephora$13 less (45%)Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort
Differences: LighterPlum rather than berryOpaque rather than buildable (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Plum rather than berry · Opaque rather than buildable (opacity) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte bright burgundy
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$14 less (48%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Red rather than berryOpaque rather than buildable (opacity)Does not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than berry · Opaque rather than buildable (opacity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: blue red
Medium confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$22 less (76%)Matches: Same cool undertoneSame opacity: buildableSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterBrown rather than berry
Slight colour difference · Buildable
Ingredients (not scored): 28% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than berry · Does not claim hydration
Retailer shade note: beige brown
Medium confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyTarget$7View at TargetUlta Beauty(product price)$4 less (14%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim comfort
Differences: Noticeably different swatch colourLighterOpaque rather than buildable (opacity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (opacity) · Does not claim transfer resistance
Retailer shade note: midtone wine
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyCVS$14.51 less (50%)Matches: Both claim transfer resistanceBoth claim hydration
Differences: Warm rather than cool undertonePlum rather than berryOpaque rather than buildable (opacity)
Close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than cool undertone · Plum rather than berry · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta Beauty$16.01 less (55%)Matches: Same cool undertoneSame opacity: buildableBoth claim transfer resistance
Differences: Noticeably different swatch colourLighterRed rather than berry
Slight colour difference · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Red rather than berry · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: deep red
Medium confidence· Digital match
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.97View at WalmartTarget$9.99View at TargetCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautyWalmart$18View at WalmartWalmart$26View at WalmartUlta Beauty(product price)$2 less (7%)Matches: Same cool undertoneSame opacity: buildableBoth claim comfort
Differences: Noticeably different swatch colourBrown rather than berry10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than berry · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: burgundy brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephora$5 less (17%)Matches: Both claim transfer resistanceBoth claim comfortBoth claim hydration
Differences: LighterNeutral rather than cool undertoneRed rather than berry
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Red rather than berry · Sheer rather than buildable (opacity) · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: deep red
Medium confidence· Digital match
MAC Cosmetics Lustreglass Stainglass Long-wearing Glossy Lip Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$4 less (14%)Matches: Both claim comfortBoth claim hydration
Differences: Warm rather than cool undertoneRed rather than berryOpaque rather than buildable (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than berry · Opaque rather than buildable (opacity) · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: brick red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyShowing 12 of 28 matches
MAC Cosmetics Lustreglass Sheer-Shine Lipstick in It's Yours, against Violette_Fr LIP NECTAR Hydrating Lip Stain in Amarante Noire. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Lustreglass Sheer-Shine Lipstick in It's Yours.
Weighted ingredient similarity 1%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Glossy Lip Stain in Power Mauve, against Violette_Fr LIP NECTAR Hydrating Lip Stain in Amarante Noire. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Glossy Lip Stain in Power Mauve.
Weighted ingredient similarity 28%. Ingredients only affect results through the filters.
MAC Cosmetics Lustreglass Sheer-Shine Lipstick It's Yours
Ulta BeautyYour shade $29 at Sephora · product price; shade not separately priced
e.l.f. Cosmetics Glossy Lip Stain Power Mauve
CVSYour shade $29 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
