Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
$11Ulta Beauty(product price)$18 less (62%)4.3 (23,361)
Matches: Both claim transfer resistance· Both claim comfort
Differences: Cool rather than warm undertone· Opaque rather than buildable (opacity)· 16-hour wear rather than long-wearing (longevity)
Score details
Shade match
78
Finish & visual result
65
Wear & performance
82
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than warm undertone · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
$27Ulta Beauty(product price)$2 less (7%)4.7 (988)
Matches: Same opacity: buildable· Both claim comfort· Both claim hydration
Differences: Cool rather than warm undertone· Brown rather than plum· 10-hour wear rather than long-wearing (longevity)
Score details
Shade match
70
Finish & visual result
100
Wear & performance
58
Comfort & suitability
100
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than warm undertone · Brown rather than plum · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Matches: Very close colour· Same longevity: long-wearing· Both claim comfort
Differences: Cool rather than warm undertone· Brown rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
74
Finish & visual result
65
Wear & performance
76
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone · Brown rather than plum · Opaque rather than buildable (opacity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: rich brown with cool berry hues
Matches: Both claim transfer resistance· Both claim comfort· Both claim hydration
Differences: Cool rather than warm undertone· Pink rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
65
Finish & visual result
65
Wear & performance
82
Comfort & suitability
100
Close colour · Glossy · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than warm undertone · Pink rather than plum · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity)
Matches: Same longevity: long-wearing· Both claim hydration
Differences: Cool rather than warm undertone· Berry rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
69
Finish & visual result
65
Wear & performance
76
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Cool rather than warm undertone · Berry rather than plum · Opaque rather than buildable (opacity) · Does not claim transfer resistance · Does not claim comfort
Matches: Same warm undertone· Both claim transfer resistance· Both claim hydration
Differences: Noticeably different swatch colour· Opaque rather than buildable (opacity)· 16-hour wear rather than long-wearing (longevity)
Score details
Shade match
65
Finish & visual result
65
Wear & performance
82
Comfort & suitability
70
Visibly different colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Differences: Cool rather than warm undertone· Opaque rather than buildable (opacity)· Not listed rather than long-wearing (longevity)
Score details
Shade match
75
Finish & visual result
65
Wear & performance
40
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than warm undertone · Opaque rather than buildable (opacity) · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim hydration
$25Ulta Beauty(product price)$4 less (14%)4.6 (2,639)
Matches: Both claim comfort· Both claim hydration
Differences: Cool rather than warm undertone· Purple rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
68
Finish & visual result
65
Wear & performance
58
Comfort & suitability
100
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than warm undertone · Purple rather than plum · Opaque rather than buildable (opacity) · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Matches: Same longevity: long-wearing· Both claim hydration
Differences: Cool rather than warm undertone· Berry rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
64
Finish & visual result
65
Wear & performance
76
Comfort & suitability
70
Slight colour difference · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Cool rather than warm undertone · Berry rather than plum · Opaque rather than buildable (opacity) · Does not claim transfer resistance · Does not claim comfort
Matches: Both claim transfer resistance· Both claim comfort· Both claim hydration
Differences: Cool rather than warm undertone· Brown rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
60
Finish & visual result
65
Wear & performance
82
Comfort & suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than warm undertone · Brown rather than plum · Opaque rather than buildable (opacity) · 10-hour wear rather than long-wearing (longevity)
$27Ulta Beauty(product price)$2 less (7%)4.7 (677)
Matches: Same opacity: buildable· Both claim transfer resistance· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Neutral rather than warm undertone
Score details
Shade match
48
Finish & visual result
100
Wear & performance
82
Comfort & suitability
100
Visibly different colour · Matte · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than warm undertone · Brown rather than plum · 10-hour wear rather than long-wearing (longevity)
Matches: Both claim transfer resistance· Both claim comfort· Both claim hydration
Differences: Cool rather than warm undertone· Red rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
60
Finish & visual result
65
Wear & performance
82
Comfort & suitability
100
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than warm undertone · Red rather than plum · Opaque rather than buildable (opacity) · 10-hour wear rather than long-wearing (longevity)
$12Ulta Beauty(product price)$17 less (59%)4.2 (810)
Matches: Same warm undertone· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Berry rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
70
Finish & visual result
65
Wear & performance
40
Comfort & suitability
100
Slight colour difference · Satin · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Opaque rather than buildable (opacity) · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance
Differences: Cool rather than warm undertone· Berry rather than plum· Not listed rather than long-wearing (longevity)
Score details
Shade match
74
Finish & visual result
50
Wear & performance
40
Comfort & suitability
100
Close colour
Ingredients (not scored): 16% ingredient overlap
Differences: Cool rather than warm undertone · Berry rather than plum · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance
Matches: Both claim transfer resistance· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Cool rather than warm undertone· Brown rather than plum
Score details
Shade match
57
Finish & visual result
65
Wear & performance
82
Comfort & suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than warm undertone · Brown rather than plum · Opaque rather than buildable (opacity) · 10-hour wear rather than long-wearing (longevity)
Differences: Cool rather than warm undertone· 8-hour wear rather than long-wearing (longevity)· Does not claim transfer resistance
Score details
Shade match
70
Finish & visual result
50
Wear & performance
58
Comfort & suitability
70
Slight colour difference · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Cool rather than warm undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Same longevity: long-wearing· Both claim hydration
Differences: Neutral rather than warm undertone· Nude rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
60
Finish & visual result
65
Wear & performance
76
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Nude rather than plum · Opaque rather than buildable (opacity) · Does not claim transfer resistance · Does not claim comfort
Matches: Both claim transfer resistance· Both claim comfort· Both claim hydration
Differences: Cool rather than warm undertone· Red rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
56
Finish & visual result
65
Wear & performance
82
Comfort & suitability
100
Slight colour difference · Glossy · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than warm undertone · Red rather than plum · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity)
Matches: Same warm undertone· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (opacity)
Score details
Shade match
64
Finish & visual result
65
Wear & performance
40
Comfort & suitability
100
Visibly different colour · Satin · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (opacity) · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance
$25Ulta Beauty(product price)$4 less (14%)4.6 (2,639)
Matches: Both claim comfort· Both claim hydration
Differences: Cool rather than warm undertone· Brown rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
59
Finish & visual result
65
Wear & performance
58
Comfort & suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than warm undertone · Brown rather than plum · Opaque rather than buildable (opacity) · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Maybelline SuperStay Ink Crayon Lipstick in 130 Pave The Road, against Violette_Fr LIP NECTAR Hydrating Lip Stain in Dahlia Noir. Every attribute compared, with its share of the score.
ComparedYour shadeDahlia NoirClosest match130 Pave The RoadHow they compareScore
Shade match60% of overall87
Colour60%78#470f16#501d24Close colourColour difference 3.9 (0 is identical)
Depth15%100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone13%100WarmWarmSameSame product undertone
Colour family13%100PlumPlumSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finish55%—not comparableNot listedMatteNot listed for eitherA finish not listed for one product
Opacity45%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall100
Longevity60%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40%100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall40
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 79/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walgreens
Ulta Beauty(product price)$17 less (59%)
Sephora
