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The Dewy Day 4W dupes and alternatives Yepoda

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free1With SPF0Mineral0

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Only showing matches with full coverage, in liquid form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: Wet n Wild PhotoFocus Liquid Foundation Soft Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Yepoda
4WChange shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Buildable coverage
The match
Wet n Wild
Soft Ivory
Depth and undertone: Light
Finish and coverage: Matte · Full coverage
Shade match
90out of 100
Colour
95
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$5.24Ulta BeautyUlta Beauty
$33.76 less (87%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Natural Radiant Longwear Foundation Patagonia - Medium 1.2

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Yepoda
4WChange shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Buildable coverage
The match
NARS
Patagonia - Medium 1.2
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
82out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
79
Wear (Wear & performance)
72
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $16 more

Your shade $39 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Yepoda The Dewy Day 4W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    35H medium honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35H medium honey

    • Looks identical
    • Light · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan

    • Very close colour
    • Light · Warm undertone

    $30

    SephoraView at Sephora
  3. NARS Radiant Creamy Concealer

    Ginger

    NARS Radiant Creamy Concealer, shade Ginger

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 05 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 05 W

    • Very close colour
    • Light · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Peach

    • Very close colour
    • Light · Warm · peach undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Wet n Wild PhotoFocus Liquid Foundation in Soft Ivory, against Yepoda The Dewy Day in 4W. Every attribute compared, with its share of the score.

ComparedYour shade4WClosest shade matchSoft IvoryScore
Shade match55% of overall90
Colour95#e3ba99#e7ba95Looks identicalColour difference 1.3 (0 is identical)
Depth99LightLightSameDepth difference: 0.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type67Normal, dry, sensitiveDry, normalBoth marketed for normal/​dry skin
Overall match 76/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Wet n Wild PhotoFocus Liquid Foundation in Soft Ivory.

Same or better

  • $33.76 less
  • Near-identical swatch colour
  • Full rather than buildable coverage
  • Both claim a skin-like finish
  • Claims a blurring effect

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone none vs high
View full match

Why the closest overall alternative works

NARS Natural Radiant Longwear Foundation in Patagonia - Medium 1.2, against Yepoda The Dewy Day in 4W. Every attribute compared, with its share of the score.

ComparedYour shade4WClosest overall alternativePatagonia - Medium 1.2Score
Shade match55% of overall88
Colour95#e3ba99#e6b895Looks identicalColour difference 1.4 (0 is identical)
Depth99LightLightSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 82/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Patagonia - Medium 1.2.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Full rather than buildable coverage
  • Both claim 16-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • No skin-like finish claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone none vs high
View full match

Where to buy

Closest shade match

Wet n Wild PhotoFocus Liquid Foundation Soft Ivory

Best price
$5.24Ulta BeautyUlta Beauty
$33.76 less (87%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Natural Radiant Longwear Foundation Patagonia - Medium 1.2

Best price
$55SephoraSephora
Costs $16 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.