Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
86
Wear & performance
80
Skin suitability
33
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than warm undertone· Natural matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
88
Finish & visual result
65
Wear & performance
80
Skin suitability
84
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: medium with neutral undertones
$18.99Ulta Beauty(product price)$20.01 less (51%)4.2 (18,317)
Matches: Near-identical swatch colour· Same natural finish
Differences: Medium rather than buildable coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
89
Finish & visual result
86
Wear & performance
40
Skin suitability
56
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
$18.99Ulta Beauty(product price)$20.01 less (51%)4.2 (18,317)
Matches: Very close colour· Same natural finish
Differences: Medium rather than buildable coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
88
Finish & visual result
86
Wear & performance
40
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same warm undertone
Differences: Radiant rather than natural finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Looks identical · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
$16Ulta Beauty(product price)$23 less (59%)4.3 (699)
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than buildable coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
70
Wear & performance
40
Skin suitability
67
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
$8.74$12.49Ulta Beauty$30.26 less (78%)4.1 (11,038)
Matches: Near-identical swatch colour· Claims not settling into lines· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
61
Wear & performance
54
Skin suitability
56
Looks identical · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Full rather than buildable coverage
Score details
Shade match
90
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Looks identical · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium shade, neutral undertone
$8.74$12.49Ulta Beauty$30.26 less (78%)4.1 (11,038)
Matches: Very close colour· Claims not settling into lines· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
61
Wear & performance
54
Skin suitability
56
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
$16Ulta Beauty(product price)$23 less (59%)4.3 (699)
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Slightly cooler undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
77
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
Differences: Slightly deeper· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
67
Finish & visual result
86
Wear & performance
40
Skin suitability
56
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
The closest shade to Yepoda The Dewy Day 4W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 227 GOLDEN BEIGE, against Yepoda The Dewy Day in 4W. Every attribute compared, with its share of the score.
ComparedYour shade4WClosest shade match227 GOLDEN BEIGEHow they compareScore
Shade match55% of overall98
Colour60%97#e3ba99#e7bd9cLooks identicalColour difference 0.9 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Palladio Beauty Build + Blend Foundation Stick in Natural Ivory, against Yepoda The Dewy Day in 4W. Every attribute compared, with its share of the score.
ComparedYour shade4WClosest overall alternativeNatural IvoryHow they compareScore
Shade match55% of overall91
Colour60%97#e3ba99#e7bc99Looks identicalColour difference 0.9 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%—not comparableNaturalNot listedNot comparedFinish not listed for one product
Coverage30%100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, dry, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 89/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walmart
Ulta BeautyCosts $31 more
Sephora
Target
