Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
86
Wear & performance
80
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Both claim 12-hour wear· Claims not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Light rather than buildable coverage
Score details
Shade match
90
Finish & visual result
61
Wear & performance
82
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed
Matches: Very close colour· Same natural finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
86
Wear & performance
80
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains listed fragrance
$25Ulta Beauty(product price)$14 less (36%)4.4 (33)
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
86
Finish & visual result
70
Wear & performance
68
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than buildable coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with neutral undertone
$6.99Ulta Beauty(product price)$32.01 less (82%)3.8 (142)
Matches: Very close colour· Same cool undertone
Differences: Matte rather than natural finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: medium tan with rosy undertones
Matches: Near-identical swatch colour· Same natural finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
86
Wear & performance
80
Skin suitability
33
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains listed fragrance
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
58
Wear & performance
72
Skin suitability
28
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: medium to tan skin with cool, pink or rosy undertones
Matches: Very close colour· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Light rather than buildable coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
80
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: Medium deep with neutral undertones
Matches: Very close colour· Similar undertone (neutral vs cool)· Claims transfer resistance
Differences: Matte rather than natural finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
68
Wear & performance
61
Skin suitability
28
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Medium to Dark, neutral cool undertones
Matches: Very close colour· Same natural finish· Claims transfer resistance
Differences: Slightly warmer undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
86
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Light rather than buildable coverage
Score details
Shade match
86
Finish & visual result
61
Wear & performance
80
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: Medium deep with neutral undertones
The closest shade to Yepoda The Dewy Day 5C (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder in 4.5, against Yepoda The Dewy Day in 5C. Every attribute compared, with its share of the score.
ComparedYour shade5CClosest shade match4.5How they compareScore
Shade match55% of overall98
Colour60%97#ad7f58#ae8158Looks identicalColour difference 1.0 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.9
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 79/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared55
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/dry/sensitive skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$3 less (8%)
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