Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$13.99Ulta Beauty(product price)$25.01 less (64%)4.3 (33,167)
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly deeper· Slightly warmer undertone· Medium rather than buildable coverage
Score details
Shade match
85
Finish & visual result
100
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Medium rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
76
Wear & performance
67
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
74
Skin suitability
28
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: rosy beige with neutral undertones for light to medium skin
The closest shade to Yepoda The Dewy Day 3N (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 8L, against Yepoda The Dewy Day in 3N. Every attribute compared, with its share of the score.
ComparedYour shade3NClosest shade match8LHow they compareScore
Shade match55% of overall96
Colour60%95#f5c19e#eebd9dLooks identicalColour difference 1.5 (0 is identical)
Depth15%96FairLightCloseDepth difference: 2.4
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, dry, sensitiveCombination, oily, sensitiveBoth marketed for sensitive skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige, against Yepoda The Dewy Day in 3N. Every attribute compared, with its share of the score.
ComparedYour shade3NClosest overall alternative27B Light-Medium BeigeHow they compareScore
Shade match55% of overall95
Colour60%92#f5c19e#f9bd99Very close colourColour difference 2.0 (0 is identical)
Depth15%98FairLightCloseDepth difference: 1.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Overall match 91/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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