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The Dewy Day 4W dupes and alternatives Yepoda

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Live Tinted HUESTICK Complexion Stick 17 Light

The equivalent shade and the most similar foundation overall.

Your shade
Yepoda
4WChange shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Buildable coverage
The match
Live Tinted
17 Light
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
70
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Live Tinted

    HUESTICK Complexion Stick

    16 Light
    Shade match 97
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No long-wear claim

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Natural Radiant Longwear Foundation

    Patagonia - Medium 1.2
    Shade match 88
    $55SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame natural finishBoth claim 16-hour wear

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: M1.2 - medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $58Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneNatural matte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 97
    $81Ulta BeautyUlta BeautyCosts $42 more

    Matches: Near-identical swatch colourSame warm undertone

    Differences: Radiant rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. #6 · Clinique

    Superpowder Double Face Makeup Foundation

    Matte Beige
    Shade match 90
    $40Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colour

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #7 · Wet n Wild

    PhotoFocus Liquid Foundation

    Soft Ivory
    Shade match 90
    $5.24$7.49Ulta BeautyUlta Beauty$33.76 less (87%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  7. Shade match 90
    $81Ulta BeautyUlta Beauty(product price)Costs $42 more

    Matches: Near-identical swatch colour

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    450 Rose Beige
    Shade match 80
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Slightly cooler undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    44
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than buildable coverage · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #10 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    435 Rose Vanilla
    Shade match 80
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Slightly cooler undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    44
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than buildable coverage · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 80
    $14.59TargetTarget$24.41 less (63%)

    Matches: Claims a blurring effectAdds SPF 15

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Yepoda The Dewy Day 4W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    35H medium honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35H medium honey

    • Looks identical
    • Light · Warm · peach undertone

    $32

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan

    • Very close colour
    • Light · Warm undertone

    $30

  3. NARS Radiant Creamy Concealer

    Ginger

    NARS Radiant Creamy Concealer, shade Ginger

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 05 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 05 W

    • Very close colour
    • Light · Warm · golden undertone

    $32

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Peach

    • Very close colour
    • Light · Warm · peach undertone

    $8

  6. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Live Tinted HUESTICK Complexion Stick in 17 Light, against Yepoda The Dewy Day in 4W. Every attribute compared, with its share of the score.

ComparedYour shade4WClosest match17 LightScore
Shade match55% of overall98
Colour96#e3ba99#e4ba95Looks identicalColour difference 1.2 (0 is identical)
Depth100LightLightSameDepth difference: 0.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Live Tinted HUESTICK Complexion Stick in 17 Light.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than buildable coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No long-wear claim

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth oil-based; silicone none vs high

Where to buy 17 Light

Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.