Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Both claim a skin-like finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Slightly cooler undertone
Score details
Shade match
46
Finish & visual result
85
Wear & performance
100
Skin suitability
28
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly cooler undertone · Full rather than buildable coverage · Not marketed for normal/dry skin · Contains drying alcohol
Retailer shade note: deep with cool-neutral undertones
$20Ulta Beauty(product price)$19 less (49%)4.5 (18)
Matches: Same natural finish· Claims a blurring effect· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Full rather than buildable coverage
Score details
Shade match
54
Finish & visual result
73
Wear & performance
80
Skin suitability
30
Visibly different colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: true neutral brown; ideal for deep complexions or bronzing medium tones
Matches: Same warm undertone· Claims a blurring effect· Both claim 16-hour wear
Differences: Noticeably different swatch colour· Slightly deeper· Matte rather than natural finish
Score details
Shade match
63
Finish & visual result
58
Wear & performance
72
Skin suitability
28
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
The closest shade to Yepoda The Dewy Day 7W (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 56S Rich Sand, against Yepoda The Dewy Day in 7W. Every attribute compared, with its share of the score.
ComparedYour shade7WClosest shade match56S Rich SandHow they compareScore
Shade match55% of overall63
Colour60%40#967c73#af7d63Visibly different colourColour difference 8.8 (0 is identical)
Depth15%93TanTanSameDepth difference: 3.7
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 61/100Shade match 63/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $8 more
