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The Dewy Day 7N dupes and alternatives Yepoda

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol3Vegan3Cruelty-free3Oil-free1With SPF1Mineral1

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Only showing matches with full coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade match: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DN5 Hazelnut

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Yepoda
7NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Buildable coverage
The match
PÜR
DN5 Hazelnut
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
94out of 100
Colour
92
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
Costs $1 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 19T

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Yepoda
7NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Buildable coverage
The match
Lawless
19T
Depth and undertone: Tan · Olive · neutral olive
Finish and coverage: Natural · Full coverage
Overall match
85out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
85
Wear (Wear & performance)
100
Skin (Skin suitability)
28
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $8 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    24D
    Shade match 85
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Olive rather than neutral undertoneFull rather than buildable coverageNot marketed for normal/dry skin

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    28

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than neutral undertone · Full rather than buildable coverage · Not marketed for normal/dry skin · Contains drying alcohol

    Retailer shade note: deep with neutral-olive undertones

    Medium confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    7N1 Deep Amber
    Shade match 93
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame neutral undertoneBoth claim 12-hour wear

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    74
    Skin suitability
    28

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: extra deep with neutral brown undertones

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay Lumi-Matte Foundation

    350
    Shade match 94
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    45
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 115.5 Mocha
    Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame neutral undertoneClaims colour stability

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    38
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Yepoda The Dewy Day 7N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5N

    • Very close colour
    • Tan · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Clinique Even Better All-Over Concealer + Eraser

    WN 122 Clove

    Clinique Even Better All-Over Concealer + Eraser, shade WN 122 Clove

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Very close colour
    • Tan · Neutral undertone

    $39

    SephoraView at Sephora
  6. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Looks identical
    • Tan

    $14.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN5 Hazelnut, against Yepoda The Dewy Day in 7N. Every attribute compared, with its share of the score.

ComparedYour shade7NClosest shade matchDN5 HazelnutScore
Shade match55% of overall94
Colour92#ad7850#b07c59Very close colourColour difference 2.1 (0 is identical)
Depth97TanTanSameDepth difference: 2.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 82/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN5 Hazelnut.

Same or better

  • Very close colour
  • Same neutral undertone
  • Full rather than buildable coverage
  • Both claim a skin-like finish
  • Claims transfer resistance
  • Claims not settling into lines

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone none vs high
View full match

Why the closest overall alternative works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 19T, against Yepoda The Dewy Day in 7N. Every attribute compared, with its share of the score.

ComparedYour shade7NClosest overall alternative19TScore
Shade match55% of overall87
Colour91#ad7850#b47a54Very close colourColour difference 2.1 (0 is identical)
Depth97TanTanSameDepth difference: 1.9
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone70NeutralOlive · neutral oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveCombination, oily, sensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 19T.

Same or better

  • Very close colour
  • Same natural finish
  • Full rather than buildable coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Olive rather than neutral undertone
  • Not marketed for normal/dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth oil-based; silicone none vs high
View full match

Where to buy

Closest shade match

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DN5 Hazelnut

Match price
$40Ulta BeautyUlta Beauty
Costs $1 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 19T

Best price
$47SephoraSephora
Costs $8 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.