Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than buildable coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
70
Wear & performance
40
Skin suitability
67
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
$8.74$12.49Ulta Beauty$30.26 less (78%)4.1 (11,038)
Matches: Near-identical swatch colour· Claims not settling into lines· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
61
Wear & performance
54
Skin suitability
56
Looks identical · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
$8.74$12.49Ulta Beauty$30.26 less (78%)4.1 (11,038)
Matches: Very close colour· Claims not settling into lines· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
61
Wear & performance
54
Skin suitability
56
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
The closest shade to Yepoda The Dewy Day 4W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 220, against Yepoda The Dewy Day in 4W. Every attribute compared, with its share of the score.
ComparedYour shade4WClosest match220How they compareScore
Shade match55% of overall96
Colour60%94#e3ba99#e2b691Very close colourColour difference 1.5 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared86
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $16 more
