All 8 imagesFewer images
Official description
dusty pinky mauve
Standardised colour
Mauve · Medium · Cool undertone Details
Natural finish · Buildable pigmentation · Stick
Ulta BeautyWhere to buy Cool It (3 stores)
AmazonSee price at AmazonView at AmazonUlta BeautyBest price$10View at Ulta Beauty
TargetBest price$10View at TargetSimilar to ColourPop Hydrating Blush Stix Cool It
The closest shade matches and closest overall alternatives in other blushes. Price is never part of the score.
Lip colours to wear with Cool It
Open Complete My LookFive ways to coordinate with ColourPop Hydrating Blush Stix Cool It, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Lipstick
215 Plum Levitation
Yves Saint Laurent Loveshine Lip Oil Stick, shade 215 Plum Levitation
- Neighbouring colour: pink with mauve
- Combination · Pink · Medium · Cool
$45
Fairest Nude
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Fairest Nude
- Neighbouring colour: pink with mauve
- Combination · Pink · Light · Neutral
$12.49
View at Sephora
Lip gloss
Sweet
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil, shade Sweet
- Neighbouring colour: pink with mauve
- Combination · Pink · Light · Cool
$24
Tan Rose
Anastasia Beverly Hills Universal Luminous Tinted Lip Gloss, shade Tan Rose
- Neighbouring colour: pink with mauve
- Combination · Pink · Light · Neutral
$23
Lip liner
Petal
Westman Atelier Lip Shape Defining Lip Liner, shade Petal
- Neighbouring colour: rose with mauve
- Combination · Rose · Light · Neutral
$34
Rose Petal
Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip, shade Rose Petal
- Neighbouring colour: rose with mauve
- Combination · Rose · Light · Neutral
$13
The same colour family across lips and cheeks.
Lipstick
110A - Into The Nude
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush, shade 110A - Into The Nude
- Close match
- Colour match · Mauve · Light · Cool
$40
103 Le Rosy Confident
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, shade 103 Le Rosy Confident
- Same colour family: mauve
- Combination · Mauve · Medium · Cool
$13.99
Lip gloss
Bubble
Saie Glossybounce High-Shine Hydrating Lip Gloss Oil, shade Bubble
- Close match
- Colour match · Mauve · Light · Cool
$24
120 Rose Harmony
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 120 Rose Harmony
- Close match
- Colour match · Mauve · Light · Cool
$12.99
Lip liner
Natural Mauve
Lancôme Le Lipstique Dual Ended Lip Pencil with Brush, shade Natural Mauve
- Close match
- Colour match · Mauve · Light · Cool
$28
Emo Rose/Prancing Queen
Half Magic Sculptitude 2-in-1 Lip Liner, shade Emo Rose/Prancing Queen
- Same colour family: mauve
- Combination · Mauve · Medium · Cool
$20
A clear difference in colour or depth, on purpose.
Lipstick
Ultimate Wine
Revlon ColorStay Overtime Lipcolor, shade Ultimate Wine
- Contrast: deeper
- Combination · Berry · Medium · Cool
$14.49
Maxx Out
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Maxx Out
- Contrast: deeper
- Combination · Pink · Light · Cool
$11
View at CVS
Lip gloss
Sugar Poppy
CoverGirl Clean Fresh Yummy Lip Gloss, shade Sugar Poppy
- Contrast: lighter
- Combination · Pink · Light · Cool
$11.99
Fortune Cookie
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Fortune Cookie
- Contrast: lighter
- Combination · Nude · Light · Neutral
$6
Lip liner
Red Receipt
e.l.f. Cosmetics Cream Glide Lip Liner, shade Red Receipt
- Contrast: red with mauve
- Combination · Red · Medium · Neutral
$2
Je Reve
Westman Atelier Lip Shape Defining Lip Liner, shade Je Reve
- Contrast: deeper
- Combination · Nude · Medium · Cool
$34
Soft colours close to a natural flush.
Lipstick
110A - Into The Nude
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush, shade 110A - Into The Nude
- Close match, soft colour
- Colour match · Mauve · Light · Cool
$40
103 Le Rosy Confident
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, shade 103 Le Rosy Confident
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$13.99
Lip gloss
Bubble
Saie Glossybounce High-Shine Hydrating Lip Gloss Oil, shade Bubble
- Close match, soft colour
- Colour match · Mauve · Light · Cool
$24
120 Rose Harmony
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 120 Rose Harmony
- Close match, soft colour
- Colour match · Mauve · Light · Cool
$12.99
Lip liner
Emo Rose/Prancing Queen
Half Magic Sculptitude 2-in-1 Lip Liner, shade Emo Rose/Prancing Queen
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$20
Lauren
Makeup By Mario Ultra Suede Sculpting Lip Pencil, shade Lauren
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$26
Saturated or deep colours that stand out.
Lipstick
Power Mauves
e.l.f. Cosmetics Glossy Lip Stain, shade Power Mauves
- Saturated colour that stands out
- Combination · Mauve · Medium · Cool
$7
Rhyme
ILIA Lip Sketch Hydrating Crayon, shade Rhyme
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$27
Lip gloss
Figure
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture, shade Figure
- Saturated colour that stands out
- Combination · Mauve · Medium · Cool
$26
Dolly Medium
Buxom Full-On Plumping Lip Polish, shade Dolly Medium
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$26
Lip liner
Satin Plum
L.A. Girl Perfect Precision Lip Liner Pencil, shade Satin Plum
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$4
Enduring Mauve
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner, shade Enduring Mauve
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$6
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
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- Shop this colourEvery blush that is medium, cool, mauve
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Shade details
- Swatch colour
- #d18178
- L* 62.2 a* 29.9 b* 18.0
- Colour family
- Mauve
- from the description (“mauve”)
- Colour depth
- Medium
- from the swatch colour
- Primary undertone
- Cool
- from the description (“mauve”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Natural
- the product's attributes
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Stick
- the product's attributes
- Wear claims
- Not listed
- not stated
- Skin suitability claims
- Hydrating, Comfortable, For combination, dry, normal, oily, sensitive skin
- the product's attributes or description
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Amazon, Ulta Beauty, Target
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.