All 7 imagesFewer images
Official description
No official description
Standardised colour
Mauve · Light · Neutral undertone Details
Natural finish · Sheer pigmentation · Liquid
Ulta BeautyWhere to buy 373 Aplum (1 store)
Ulta Beauty$34View at Ulta BeautySimilar to Lancôme Blush Subtil Oil-Free Powder Blush 373 Aplum
The closest shade matches and closest overall alternatives in other blushes. Price is never part of the score.
Lip colours to wear with 373 Aplum
Open Complete My LookFive ways to coordinate with Lancôme Blush Subtil Oil-Free Powder Blush 373 Aplum, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Lipstick
Pink Champagne
Buxom Full-On Plumping Lip Cream, shade Pink Champagne
- Neighbouring colour: pink with mauve
- Combination · Pink · Light · Warm
$26
Princess Pink 317
Ulta Beauty Collection Luxe Satin Lipstick, shade Princess Pink 317
- Neighbouring colour: pink with mauve
- Combination · Pink · Light · Cool
$12
Lip gloss
Sunshine Rays
CoverGirl Clean Fresh Yummy Lip Gloss, shade Sunshine Rays
- Neighbouring colour: pink with mauve
- Combination · Pink · Light · Warm
$11.99
02 Spring Fling
Lancôme Juicy Tubes Original Lip Gloss, shade 02 Spring Fling
- Neighbouring colour: pink with mauve
- Combination · Pink · Light · Warm
$25
View at SephoraLip liner
Blush
Refy Lip Sculpt Longwear Liner, shade Blush
- Neighbouring colour: pink with mauve
- Combination · Pink · Light · Neutral
$26
Hold
Glossier Lip Line Enhancing Hydrating Longwear Lip Liner Pencil, shade Hold
- Neighbouring colour: pink with mauve
- Combination · Pink · Light · Neutral
$20
The same colour family across lips and cheeks.
Lipstick
Hope
Rare Beauty Soft Pinch Tinted Lip Oil Stain, shade Hope
- Same colour family: mauve
- Combination · Mauve · Light · Cool
$24
Slipper - soft warm pink
Summer Fridays Flushed Lip Stain 12HR Long-Lasting Lip Tint, shade Slipper - soft warm pink
- Same colour family: mauve
- Combination · Mauve · Light · Cool
$22
Lip gloss
446 NACRE
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss, shade 446 NACRE
- Close match
- Colour match · Mauve · Light · Neutral
$45
Orchid
Tarte Maracuja Vegan Juicy Lip Balm, shade Orchid
- Same colour family: mauve
- Combination · Mauve · Light · Cool
$27
Lip liner
Press - warm pinky nude
rhode Peptide Lip Shape Contouring Lip Shaper, shade Press - warm pinky nude
- Close match
- Colour match · Mauve · Light · Warm
$24
05 Marvelous Mauve
Sephora Collection Colorful 8HR Longwear Transferproof Lip Liner, shade 05 Marvelous Mauve
- Close match
- Colour match · Mauve · Light · Cool
$13
A clear difference in colour or depth, on purpose.
Lipstick
405: Rosy Dior
Dior Addict Glass Lipstick, shade 405: Rosy Dior
- Contrast: deeper
- Combination · Rose · Light · Warm
$48
Sultriness
MAC Cosmetics Powder Kiss Hazy Matte Lipstick, shade Sultriness
- Contrast: deeper
- Combination · Pink · Light · Cool
$27
Lip gloss
Pillow Talk Medium
Charlotte Tilbury Collagen Lip Bath Gloss, shade Pillow Talk Medium
- Contrast: deeper
- Combination · Pink · Light · Warm
$37
Daydream
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Daydream
- Contrast: deeper
- Combination · Nude · Medium · Cool
$18
Lip liner
005 Misty
Revlon PhotoReady Blur Lip Liner, shade 005 Misty
- Contrast: deeper
- Combination · Pink · Light · Cool
$12.99
Mauve
Soft colours close to a natural flush.
Lipstick
Hope
Rare Beauty Soft Pinch Tinted Lip Oil Stain, shade Hope
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$24
103 Le Rosy Confident
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, shade 103 Le Rosy Confident
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$13.99
Lip gloss
446 NACRE
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss, shade 446 NACRE
- Close match, soft colour
- Colour match · Mauve · Light · Neutral
$45
Orchid
Tarte Maracuja Vegan Juicy Lip Balm, shade Orchid
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$27
Lip liner
Press - warm pinky nude
rhode Peptide Lip Shape Contouring Lip Shaper, shade Press - warm pinky nude
- Close match, soft colour
- Colour match · Mauve · Light · Warm
$24
05 Marvelous Mauve
Sephora Collection Colorful 8HR Longwear Transferproof Lip Liner, shade 05 Marvelous Mauve
- Close match, soft colour
- Colour match · Mauve · Light · Cool
$13
Saturated or deep colours that stand out.
Lipstick
Power Mauves
e.l.f. Cosmetics Glossy Lip Stain, shade Power Mauves
- Saturated colour that stands out
- Combination · Mauve · Medium · Cool
$7
Rhyme
ILIA Lip Sketch Hydrating Crayon, shade Rhyme
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$27
Lip gloss
Figure
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture, shade Figure
- Saturated colour that stands out
- Combination · Mauve · Medium · Cool
$26
Dolly Medium
Buxom Full-On Plumping Lip Polish, shade Dolly Medium
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$26
Lip liner
Satin Plum
L.A. Girl Perfect Precision Lip Liner Pencil, shade Satin Plum
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$4
Enduring Mauve
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner, shade Enduring Mauve
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$6
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Find my colour
- Discover coloursColours that suit your skin and the look you want
- Shop this colourEvery blush that is light, neutral, mauve
New to colour theory? Read the colour guide
Shade details
- Swatch colour
- #eaa2a5
- L* 73.6 a* 27.1 b* 9.3
- Colour family
- Mauve
- from the swatch colour
- Colour depth
- Light
- from the swatch colour
- Primary undertone
- Neutral
- from the swatch colour
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Natural
- the product's attributes
- Pigmentation
- Sheer
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Liquid
- the product's attributes
- Wear claims
- Long-wearing, claimed
- the product's attributes or description
- Skin suitability claims
- For combination, dry, normal, oily, sensitive skin, For sensitive skin
- the product's attributes or description
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (12)
Lancôme Blush Subtil Oil-Free Powder Blush- 208 Cedar RoseNo retailer description
- 217 Miel GlaceNo retailer description
- 280 Shimmer Mocha HavanaNo retailer description
- 351 Blushing Trésorlight pink matte
- 373 AplumNo retailer description(this shade)
- 473 Keep Calm & Blushplum metallic/shimmer
- 500 Ôh La La PinkNo retailer description
- 600 I Don't Give A F*uchsiaNo retailer description
- 700 Aie Aie CorailNo retailer description
- 800 Orange PhoriaNo retailer description
- 900 Folie RougeNo retailer description
- 1000 Berry BisouNo retailer description