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Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Denim Shimmer Ink, product photo from Sephora
1 of 13 · Product · Sephora
Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Denim Shimmer Ink, texture swatch from Ulta Beauty
2 of 13 · Texture · Ulta Beauty
Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Denim Shimmer Ink, colour swatch from Ulta Beauty
3 of 13 · Swatch · Ulta Beauty
Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Denim Shimmer Ink, image 4 from Sephora
4 of 13 · Shown for Denim Shimmer Ink · Sephora
Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Denim Shimmer Ink, image 5 from Sephora
5 of 13 · Shown for Denim Shimmer Ink · Sephora
Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Denim Shimmer Ink, image 6 from Sephora
6 of 13 · Shown for Denim Shimmer Ink · Sephora
Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Denim Shimmer Ink, image 7 from Sephora
7 of 13 · Shown for Denim Shimmer Ink · Sephora
Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Denim Shimmer Ink, image 8 from Sephora
8 of 13 · Shown for Denim Shimmer Ink · Sephora
Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Denim Shimmer Ink, product photo from Ulta Beauty
9 of 13 · Product · Ulta Beauty
Bobbi Brown Long-Wear Waterproof Gel Eyeliner, range image 10 from Ulta Beauty
10 of 13 · Whole range · Ulta Beauty
Bobbi Brown Long-Wear Waterproof Gel Eyeliner, range image 11 from Ulta Beauty
11 of 13 · Whole range · Ulta Beauty
Bobbi Brown Long-Wear Waterproof Gel Eyeliner, range image 12 from Ulta Beauty
12 of 13 · Whole range · Ulta Beauty
Bobbi Brown Long-Wear Waterproof Gel Eyeliner, range image 13 from Ulta Beauty
13 of 13 · Whole range · Ulta Beauty
All 13 images

Official description

a true navy, shimmer

Standardised colour

Blue · Deep / dark · Neutral undertone Details

Shimmer finish · Gel · Shimmer

Best price
$37SephoraSephora

Where to buy Denim Shimmer Ink (2 stores)

SephoraSephoraBest price$37
SephoraView at Sephora
Ulta BeautyUlta BeautyBest price$37
Ulta BeautyView at Ulta Beauty

Similar to Bobbi Brown Long-Wear Waterproof Gel Eyeliner Denim Shimmer Ink

The closest shade matches in other eyeliners. Price is never part of the score.

Blush, lip colours and eyeshadow to wear with Denim Shimmer Ink

Open Complete My Look

Five ways to coordinate with Bobbi Brown Long-Wear Waterproof Gel Eyeliner Denim Shimmer Ink, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.

Neighbouring colours with a compatible undertone.

Blush

  1. MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse

    Something Borrowed

    MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed

    • Neighbouring colour: purple with blue
    • Sold as a lipstick · Purple · Deep / dark · Cool

    $27

Lipstick

  1. NYX Professional Makeup Lip IV Hydrating Gloss Stain

    Grape Gushin

    NYX Professional Makeup Lip IV Hydrating Gloss Stain, shade Grape Gushin

    • Neighbouring colour: purple with blue
    • Combination · Purple · Deep / dark · Cool

    $12

  2. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    143 Very Blue

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 143 Very Blue

    • Neighbouring colour: other with blue
    • Combination · Other · Deep / dark · Cool

    $16

Lip gloss

  1. Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm

    Phantom

    Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Phantom

    • Neighbouring colour: purple with blue
    • Combination · Purple · Deep / dark · Cool

    $18

  2. NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss

    Pure Plum.p

    NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Pure Plum.p

    • Neighbouring colour: purple with blue
    • Combination · Purple · Deep / dark · Cool

    $13

Lip liner

  1. Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner

    Amethyst

    Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Amethyst

    • Neighbouring colour: purple with blue
    • Combination · Purple · Deep / dark · Cool

    $22

  2. MAC Cosmetics Lip Liner Pencil

    Grape Expectations

    MAC Cosmetics Lip Liner Pencil, shade Grape Expectations

    • Neighbouring colour: purple with blue
    • Combination · Purple · Deep / dark · Cool

    $25

Eyeshadow

  1. Jane Iredale ColorLuxe Eye Shadow Stick

    Midnight

    Jane Iredale ColorLuxe Eye Shadow Stick, shade Midnight

    • Neighbouring colour: grey with blue
    • Combination · Grey · Deep / dark · Cool

    $28

  2. Laura Mercier Caviar Stick Eyeshadow

    Nuit

    Laura Mercier Caviar Stick Eyeshadow, shade Nuit

    • Neighbouring colour: grey with blue
    • Combination · Grey · Deep / dark · Cool

    $34

See this look in Complete My Look

The same colour family across lips, cheeks and eyes.

Blush

  1. MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse

    Something Borrowed

    MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed

    • Nearest colour family: purple
    • Sold as a lipstick · Purple · Deep / dark · Cool

    $27

Lipstick

  1. Gucci Long Lasting Satin Lipstick

    700 Crystal Black

    Gucci Long Lasting Satin Lipstick, shade 700 Crystal Black

    • Nearest colour family: other
    • Combination · Other · Deep / dark

    $49

  2. NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Naughty Noir

    NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Naughty Noir

    • Nearest colour family: other
    • Combination · Other · Deep / dark

    $11

Lip gloss

  1. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss

    LICORICE

    NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade LICORICE

    • Nearest colour family: other
    • Combination · Other · Deep / dark

    $5.97

  2. Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Black Plum Glaze

    Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Black Plum Glaze

    • Nearest colour family: other
    • Combination · Other · Deep / dark

    $22

Lip liner

  1. NYX Professional Makeup Line Loud Longwear Lip Liner

    evil genius

    NYX Professional Makeup Line Loud Longwear Lip Liner, shade evil genius

    • Nearest colour family: other
    • Combination · Other · Deep / dark

    $8

  2. NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner

    Black

    NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner, shade Black

    • Nearest colour family: other
    • Combination · Other · Deep / dark

    $5.99

Eyeshadow

  1. Clinique High Impact Shadow Play Eye Shadow + Definer

    Day + Night

    Clinique High Impact Shadow Play Eye Shadow + Definer, shade Day + Night

    • Close match
    • Colour match · Blue · Deep / dark

    $37

  2. Sephora Collection Colorful Eyeshadow

    402 Astral Blue

    Sephora Collection Colorful Eyeshadow, shade 402 Astral Blue

    • Same colour family: blue
    • Combination · Blue · Deep / dark · Cool

    $8

See this look in Complete My Look

A clear difference in colour or depth, on purpose.

Blush

  1. MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse

    Chestnut

    MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Chestnut

    • Contrast: brown with blue
    • Sold as a lipstick · Brown · Deep / dark · Warm

    $27

  2. Anastasia Beverly Hills Magic Touch Cream Blush & Lip Trio

    Berry/Rose

    Anastasia Beverly Hills Magic Touch Cream Blush & Lip Trio, shade Berry/Rose

    • Contrast: berry with blue
    • Combination · The blush pan · Berry · Deep / dark · Neutral

    $38

Lipstick

  1. Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick

    Midnight Ballerina

    Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade Midnight Ballerina

    • Contrast: brown with blue
    • Combination · Brown · Deep / dark · Cool

    $27

  2. MAC Cosmetics M·A·Cximal Sleek Satin Lipstick

    Film Noir

    MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Film Noir

    • Contrast: brown with blue
    • Combination · Brown · Deep / dark · Cool

    $25

Lip gloss

  1. Milk Makeup Odyssey Hydrating Lip Oil Gloss

    Voyage

    Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Voyage

    • Contrast: berry with blue
    • Combination · Berry · Deep / dark · Cool

    $26

  2. Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Black Plum Glaze

    Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Black Plum Glaze

    • Contrast: lighter
    • Combination · Other · Deep / dark

    $22

Lip liner

  1. NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner

    Double Dose

    NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner, shade Double Dose

    • Contrast: brown with blue
    • Combination · Brown · Deep / dark · Cool

    $10

  2. R.E.M. Beauty At The Borderline Lip Liner Pencil

    reverb

    R.E.M. Beauty At The Borderline Lip Liner Pencil, shade reverb

    • Contrast: brown with blue
    • Combination · Brown · Deep / dark · Warm

    $20

Eyeshadow

  1. CoverGirl TruNaked Eyeshadow Palette

    Chocoholic 845

    CoverGirl TruNaked Eyeshadow Palette, shade Chocoholic 845

    • Contrast: black with blue
    • Combination · Pan 4 · Black · Deep / dark

    $14.99

  2. e.l.f. Cosmetics Bite Size Eyeshadow Palette

    I Love You A Latte

    e.l.f. Cosmetics Bite Size Eyeshadow Palette, shade I Love You A Latte

    • Contrast: brown with blue
    • Combination · Pan 4 · Brown · Deep / dark

    $4

See this look in Complete My Look

Soft colours close to a natural flush.

Blush

  1. Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick

    Garconne

    Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick, shade Garconne

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Cool

    $48

  2. Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    100R - Roman Grace

    Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush, shade 100R - Roman Grace

    • Soft colour, close to a natural flush
    • Sold as a lipstick · Pink · Medium · Warm

    $40

Lipstick

  1. NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Hot Carmelo

    NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Hot Carmelo

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $11

  2. Yves Saint Laurent Lovenude Lip Blusher Soft Blurring Lip Color

    01 UNDRESSED PINK

    Yves Saint Laurent Lovenude Lip Blusher Soft Blurring Lip Color, shade 01 UNDRESSED PINK

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $43

Lip gloss

  1. Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm

    Echo

    Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Echo

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Cool

    $18

  2. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss

    Spiked Toffee

    NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Spiked Toffee

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Cool

    $6

Lip liner

  1. MERIT Signature Lip Sheer Lip Liner

    June

    MERIT Signature Lip Sheer Lip Liner, shade June

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $24

  2. Morphe Signature Lip Pencil

    Penthouse

    Morphe Signature Lip Pencil, shade Penthouse

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $7

Eyeshadow

  1. Kaja Eye Bento Bouncy Eyeshadow Trio

    Forest Night

    Kaja Eye Bento Bouncy Eyeshadow Trio, shade Forest Night

    • Soft colour, close to a natural flush
    • Combination · Pan 3 · Brown · Deep / dark

    $28

  2. Jane Iredale ColorLuxe Eye Shadow Stick

    Dove Grey

    Jane Iredale ColorLuxe Eye Shadow Stick, shade Dove Grey

    • Soft colour, close to a natural flush
    • Combination · Brown · Medium

    $28

See this look in Complete My Look

Saturated or deep colours that stand out.

Blush

  1. Prada Touch Cream-To-Powder Soft Blur Longwear Blush

    P37 Wisteria Violet

    Prada Touch Cream-To-Powder Soft Blur Longwear Blush, shade P37 Wisteria Violet

    • Deep colour that stands out
    • Combination · Plum · Deep / dark · Cool

    $42

  2. Nudestix NUDIES MATTE All Over Face Blush Color

    Moodie Blu

    Nudestix NUDIES MATTE All Over Face Blush Color, shade Moodie Blu

    • Deep colour that stands out
    • Combination · Plum · Deep / dark · Cool

    $37

Lipstick

  1. MAC Cosmetics M·A·Cximal Silky Matte Lipstick

    Everybody's Heroine

    MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Everybody's Heroine

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $25

  2. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    135 Mystic Purple

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 135 Mystic Purple

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $16

Lip gloss

  1. NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss

    Pure Plum.p

    NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Pure Plum.p

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $13

  2. Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm

    Magnetica

    Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Magnetica

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $18

Lip liner

  1. MAC Cosmetics Lip Liner Pencil

    Grape Expectations

    MAC Cosmetics Lip Liner Pencil, shade Grape Expectations

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $25

  2. Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner

    Bad Romance

    Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Bad Romance

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $28

Eyeshadow

  1. Violette_Fr YEUX PAINT Liquid Eyeshadow & Eyeliner

    Ciel de Nuit

    Violette_Fr YEUX PAINT Liquid Eyeshadow & Eyeliner, shade Ciel de Nuit

    • Deep colour that stands out
    • Combination · Blue · Deep / dark

    $32

  2. Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    23 Navy Shimmer

    Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick, shade 23 Navy Shimmer

    • Deep colour that stands out
    • Combination · Blue · Deep / dark

    $15

See this look in Complete My Look

Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.

Shade details

Swatch colour
#292d37
L* 18.5 a* 1.0 b* -7.0
Colour family
Blue
stored classification
Colour depth
Deep / dark
from the swatch colour
Undertone
Neutral
from the description (“true”)
Colour description
Not listed
not stated
Finish
Shimmer
this shade's description
Shimmer
Yes
the product's attributes or finish
Form
Gel
brand claim, the product name or description (Sephora)
Waterproof
Brand claim
brand claim, retailer attributes (Sephora)
Smudge-resistant
Brand claim
brand claim, the product name or description (Sephora)
Wear
8
brand claim, the product name or description (Sephora)
Texture
Gel
brand claim, the product name or description (Sephora)
Data confidence
Medium
Swatch colour measured; little in the words to back it up
Source
Sephora, Ulta Beauty
checked 5 Nov 2026

Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.