All 7 imagesFewer images
Official description
No official description
Standardised colour
Berry · Deep / dark Details
Matte finish · Pencil
Price
$6
Ulta Beauty
Ulta BeautyWhere to buy Ruby (1 store)
Ulta Beauty$6View at Ulta BeautySimilar to e.l.f. Cosmetics No Budge Retractable Eyeliner Ruby
The closest shade matches in other eyeliners. Price is never part of the score.
Blush, lip colours and eyeshadow to wear with Ruby
Open Complete My LookFive ways to coordinate with e.l.f. Cosmetics No Budge Retractable Eyeliner Ruby, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Forbidden Cherry
Charlotte Tilbury Airbrush Powder Blush Blur, shade Forbidden Cherry
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Neutral
$43
220A - Take The Lipstick And Run
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush, shade 220A - Take The Lipstick And Run
- Neighbouring colour: red with berry
- Sold as a lipstick · Red · Medium · Warm
$40
View at SephoraLipstick
Wild Ride
NARS Afterglow Lipstick, shade Wild Ride
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Cool
$36
Poppy
Milani Color Fetish Matte Lipstick, shade Poppy
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Neutral
$11.99
Lip gloss
Sugar Plum
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine, shade Sugar Plum
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$24
Red Classic
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint, shade Red Classic
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Cool
$23
Lip liner
Cherry Skies
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Cherry Skies
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Cool
$6
Plush Red
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Plush Red
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Cool
$6
Eyeshadow
In Your Orbit
Revlon Glimmer Liquid Shadow, shade In Your Orbit
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark
$11.99
Traffic Jam
Urban Decay 24/7 Glaze-On Liquid Eyeshadow, shade Traffic Jam
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$18.20
The same colour family across lips, cheeks and eyes.
Blush
Berry Fever
Huda Beauty Blush Filter Soft Glow Liquid Blush, shade Berry Fever
- Close match
- Colour match · Berry · Deep / dark · Cool
$25
Craft
Lipstick
174 Nu Insouciant
L'Oréal Paris Colour Riche Original Satin Lipstick, shade 174 Nu Insouciant
- Close match
- Colour match · Berry · Deep / dark · Neutral
$11.88
136 MIAMI
Chanel ROUGE COCO Longwear Satin Lipstick Hydrating and Smoothing Lip Care, shade 136 MIAMI
- Close match
- Colour match · Berry · Deep / dark · Neutral
$53
View at Walmart
Lip gloss
Plum On Over
e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over
- Close match
- Colour match · Berry · Deep / dark · Cool
$9
Midnight Berry
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage, shade Midnight Berry
- Close match
- Colour match · Berry · Deep / dark · Warm
$26
Lip liner
Brick-o-la
Let's Go Crazy
NARS Long Lasting Matte Lip Liner, shade Let's Go Crazy
- Close match
- Colour match · Berry · Deep / dark · Neutral
$26
Eyeshadow
After Party
MAC Cosmetics Small Molten Metallic Eyeshadow, shade After Party
- Same colour family: berry
- Combination · Berry · Deep / dark
$26
Poison des Délices
Violette_Fr YEUX PAINT Liquid Eyeshadow & Eyeliner, shade Poison des Délices
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$32
A clear difference in colour or depth, on purpose.
Blush
Stella
Saie SuperSuede Radiant Talc-Free Baked Powder Blush, shade Stella
- Contrast: lighter
- Combination · Coral · Medium · Warm
$28
Dreamy
Saie Dew Blush Liquid Cream Blush, shade Dreamy
- Contrast: lighter
- Combination · Berry · Medium · Cool
$26
Lipstick
19 Salted Caramel
Yves Saint Laurent Candy Glaze Lip Gloss Stick, shade 19 Salted Caramel
- Contrast: brown with berry
- Combination · Brown · Medium · Warm
$43
Inspirer
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Inspirer
- Contrast: lighter
- Combination · Pink · Medium · Cool
$12.99
Lip gloss
Crave 140
Hourglass Phantom Volumizing Glossy Lip Balm, shade Crave 140
- Contrast: lighter
- Combination · Pink · Medium · Warm
$38
Pomegranate Crush
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss, shade Pomegranate Crush
- Contrast: lighter
- Combination · Pink · Medium · Cool
$18
Lip liner
Chocolate Chip
Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip, shade Chocolate Chip
- Contrast: brown with berry
- Combination · Brown · Deep / dark · Warm
$13
Nightmoth
MAC Cosmetics Lipglazer Glossy Liner, shade Nightmoth
- Contrast: deeper
- Combination · Plum · Deep / dark · Cool
$25
Eyeshadow
Cocoa Pop Matte
Stila Liqua-Play Eye Shadow, shade Cocoa Pop Matte
- Contrast: brown with berry
- Combination · Brown · Deep / dark
$25
Rosewater
Kaja Beauty Bento Stacked Eyeshadow Trio, shade Rosewater
- Contrast: lighter
- Combination · Pan 3 · Plum · Medium
$28
Soft colours close to a natural flush.
Blush
100R - Roman Grace
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush, shade 100R - Roman Grace
- Soft colour, close to a natural flush
- Sold as a lipstick · Pink · Medium · Warm
$40
05 Peach Fizz
Kaja Jelly Charm Glazed Lip Stain & Blush with Keychain, shade 05 Peach Fizz
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Warm
$25
Lipstick
Peony Pink
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Peony Pink
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Warm
$12.49
Into the Blur
CoverGirl Clean Fresh Yummy Blur Lipstick, shade Into the Blur
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$11.99
Lip gloss
Salty Tan - soft mauve
rhode Peptide Lip Tint Nourishing Glaze, shade Salty Tan - soft mauve
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$20
009 Lip Floaties
Revlon PhotoReady Instant Plump Serum, shade 009 Lip Floaties
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Warm
$12.99
Lip liner
Blushing
L.A. Girl Perfect Precision Lip Liner Pencil, shade Blushing
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$4
Sunrise Nude
RMS Beauty Go Nude Lip Pencil, shade Sunrise Nude
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Warm
$26
Eyeshadow
Mauvelous Matte
Stila Liqua-Play Eye Shadow, shade Mauvelous Matte
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$25
Making Mauves
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick, shade Making Mauves
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$20
Saturated or deep colours that stand out.
Blush
Berry Fever
Huda Beauty Blush Filter Soft Glow Liquid Blush, shade Berry Fever
- Saturated colour that stands out
- Combination · Berry · Deep / dark · Cool
$25
Craft
Hourglass Unreal Liquid Blush, shade Craft
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$38
Lipstick
Wine w/ Everything Creme
Revlon Super Lustrous Lipstick, shade Wine w/ Everything Creme
- Saturated colour that stands out
- Combination · Berry · Deep / dark · Cool
$11.99
Goal Getter
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Goal Getter
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$13
Lip gloss
Plum On Over
e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$9
Midnight Berry
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage, shade Midnight Berry
- Deep colour that stands out
- Combination · Berry · Deep / dark · Warm
$26
Lip liner
Intense Cranberry
Clinique Quickliner For Lips Lip Liner, shade Intense Cranberry
- Saturated colour that stands out
- Combination · Berry · Deep / dark · Cool
$25
Very Berry
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil, shade Very Berry
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$23
Eyeshadow
Figgy Matte
Stila Liqua-Play Eye Shadow, shade Figgy Matte
- Deep colour that stands out
- Combination · Berry · Deep / dark
$25
Morning Java
Clinique All About Shadow Quad Eyeshadow, shade Morning Java
- Deep colour that stands out
- Combination · Pan 2 · Berry · Deep / dark
$44
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #9f2c3f
- L* 37.0 a* 48.2 b* 16.6
- Colour family
- Berry
- stored classification
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Shimmer
- Not listed
- not stated
- Form
- Pencil
- brand claim, the product name or description (Ulta Beauty)
- Tip
- Retractable pencil
- brand claim, the product name or description (Ulta Beauty)
- Smudge-resistant
- Brand claim
- brand claim, the product name or description (Ulta Beauty)
- Texture
- Creamy
- brand claim, the product name or description (Ulta Beauty)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 5 Nov 2026
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.