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IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Confident Cocoa, product photo from Ulta Beauty
1 of 10 · Product · Ulta Beauty
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Confident Cocoa, texture swatch from Ulta Beauty
2 of 10 · Texture · Ulta Beauty
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Confident Cocoa, colour swatch from Ulta Beauty
3 of 10 · Swatch · Ulta Beauty
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick, range image 4 from Ulta Beauty
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IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick, range image 5 from Ulta Beauty
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IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick, range image 7 from Ulta Beauty
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IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick, range image 8 from Ulta Beauty
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IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick, range image 9 from Ulta Beauty
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IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick, range image 10 from Ulta Beauty
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Official description

matte deep neutral brown

Standardised colour

Brown · Deep / dark · Neutral undertone Details

Matte finish · Buildable pigmentation · Stick

Price
$25Ulta BeautyUlta Beauty

Product price; this shade is not separately priced

Where to buy Confident Cocoa (1 store)

Ulta BeautyUlta Beautyfrom $25 · product price
Ulta BeautyView at Ulta Beauty

Similar to IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick Confident Cocoa

The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.

Blush and lip colours to wear with Confident Cocoa

Open Complete My Look

Five ways to coordinate with IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick Confident Cocoa, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.

Neighbouring colours with a compatible undertone.

Blush

  1. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip

    Creme Bruelee

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Creme Bruelee

    • Neighbouring colour: brown / nude with brown
    • Combination · Brown / nude · Deep / dark · Warm

    $27

  2. Fenty Beauty Cheeks Out Freestyle Cream Blush

    10 Rosé Latte

    Fenty Beauty Cheeks Out Freestyle Cream Blush, shade 10 Rosé Latte

    • Neighbouring colour: brown / nude with brown
    • Combination · Brown / nude · Deep / dark · Warm

    $28

Lipstick

  1. NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Hot Carmelo

    NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Hot Carmelo

    • Neighbouring colour: nude with brown
    • Combination · Nude · Medium · Warm

    $11

  2. Gucci Glow & Care Shine Lipstick

    113 Linnet Stone

    Gucci Glow & Care Shine Lipstick, shade 113 Linnet Stone

    • Neighbouring colour: nude with brown
    • Combination · Nude · Medium · Neutral

    $49

Lip gloss

  1. Haus Labs PhD Hybrid Lip Glaze Plumping Gloss

    Praline

    Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Praline

    • Neighbouring colour: nude with brown
    • Combination · Nude · Deep / dark · Neutral

    $26

  2. Milk Makeup Odyssey Hydrating Lip Oil Gloss

    Quest

    Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Quest

    • Neighbouring colour: nude with brown
    • Combination · Nude · Medium · Warm

    $26

Lip liner

  1. ColourPop Long-Lasting Lippie Pencil

    BFF 3

    ColourPop Long-Lasting Lippie Pencil, shade BFF 3

    • Neighbouring colour: nude with brown
    • Combination · Nude · Deep / dark · Warm

    $7

  2. point of view. Trace it Precision Sculpting Lip Liner

    Smoked Walnut

    point of view. Trace it Precision Sculpting Lip Liner, shade Smoked Walnut

    • Neighbouring colour: nude with brown
    • Combination · Nude · Deep / dark · Neutral

    $24

The same colour family across lips, cheeks and eyes.

Blush

  1. MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse

    Taken

    MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Taken

    • Same colour family: brown
    • Sold as a lipstick · Brown · Light · Warm

    $27

Lipstick

  1. MAC Cosmetics M·A·Cximal Sleek Satin Lipstick

    Stone

    MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Stone

    • Close match
    • Colour match · Brown · Medium · Warm

    $25

  2. Gucci Velvet Matte Lipstick

    123 - Auroral Amber

    Gucci Velvet Matte Lipstick, shade 123 - Auroral Amber

    • Close match
    • Colour match · Brown · Deep / dark · Warm

    $49

Lip gloss

  1. Refy Lip Gloss with Hyaluronic Acid

    Suede

    Refy Lip Gloss with Hyaluronic Acid, shade Suede

    • Close match
    • Colour match · Brown · Deep / dark · Warm

    $20

  2. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss

    Fudge Me

    NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Fudge Me

    • Close match
    • Colour match · Brown · Medium · Warm

    $6

Lip liner

  1. Refy Lip Blur Lip Liner

    Umber

    Refy Lip Blur Lip Liner, shade Umber

    • Close match
    • Colour match · Brown · Medium · Warm

    $24

  2. Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip

    Americano

    Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip, shade Americano

    • Close match
    • Colour match · Brown · Deep / dark · Warm

    $13

A clear difference in colour or depth, on purpose.

Blush

  1. Benefit Cosmetics Silky-Soft Powder Blush

    Moone

    Benefit Cosmetics Silky-Soft Powder Blush, shade Moone

    • Contrast: berry with brown
    • Combination · Berry · Deep / dark · Cool

    $34

  2. e.l.f. Cosmetics Halo Glow Blush Beauty Wand

    Pink-Me-Up

    e.l.f. Cosmetics Halo Glow Blush Beauty Wand, shade Pink-Me-Up

    • Contrast: pink with brown
    • Combination · Pink · Deep / dark · Warm

    $10

Lipstick

  1. CoverGirl Clean Fresh Yummy Blur Lipstick

    Romance Blur

    CoverGirl Clean Fresh Yummy Blur Lipstick, shade Romance Blur

    • Contrast: pink with brown
    • Combination · Pink · Medium · Cool

    $11.99

  2. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    41 Vintage Rosewood

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 41 Vintage Rosewood

    • Contrast: deeper
    • Combination · Nude · Deep / dark · Cool

    $16

Lip gloss

  1. ILIA Balmy Tint Hydrating Lip Balm

    Faded

    ILIA Balmy Tint Hydrating Lip Balm, shade Faded

    • Contrast: lighter
    • Combination · Brown · Medium · Neutral

    $29

  2. rhode Peptide Lip Tint Nourishing Glaze

    Toast - rose taupe

    rhode Peptide Lip Tint Nourishing Glaze, shade Toast - rose taupe

    • Contrast: lighter
    • Combination · Nude · Medium · Warm

    $20

Lip liner

  1. Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm

    Keep it Pink

    Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm, shade Keep it Pink

    • Contrast: lighter
    • Combination · Pink · Medium · Warm

    $16

  2. Versed Lip Frame Defining Lip Liner

    Debut

    Versed Lip Frame Defining Lip Liner, shade Debut

    • Contrast: pink with brown
    • Combination · Pink · Medium · Warm

    $12.99

Soft colours close to a natural flush.

Blush

  1. Maybelline Fit Me Blush

    Buff

    Maybelline Fit Me Blush, shade Buff

    • Soft colour, close to a natural flush
    • Combination · Brown / nude · Medium · Warm

    $9.19

  2. IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer

    Sun Bronze 200

    IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, shade Sun Bronze 200

    • Soft colour, close to a natural flush
    • Combination · Brown / nude · Light · Warm

    $34

Lipstick

  1. NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Hot Carmelo

    NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Hot Carmelo

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $11

  2. Smashbox Always On Longwear Matte Liquid Lipstick

    Fair Game

    Smashbox Always On Longwear Matte Liquid Lipstick, shade Fair Game

    • Soft colour, close to a natural flush
    • Combination · Nude · Light · Warm

    $27

Lip gloss

  1. Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm

    Echo

    Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Echo

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Cool

    $18

  2. Grande Cosmetics GrandeLIPS Hydrating Lip Plumper, Gloss Finish

    Barely There

    Grande Cosmetics GrandeLIPS Hydrating Lip Plumper, Gloss Finish, shade Barely There

    • Soft colour, close to a natural flush
    • Combination · Nude · Light · Warm

    $27

Lip liner

  1. NYX Professional Makeup Slim Lip Pencil Lip Liner

    Nude Beige

    NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Nude Beige

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Neutral

    $6

  2. Morphe Signature Lip Pencil

    Honey

    Morphe Signature Lip Pencil, shade Honey

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $7

Saturated or deep colours that stand out.

Blush

  1. Clinique Daily Calm Lip + Cheek Color

    Tender Heart

    Clinique Daily Calm Lip + Cheek Color, shade Tender Heart

    • Deep colour that stands out
    • Combination · Terracotta · Deep / dark · Warm

    $30

  2. e.l.f. Cosmetics Camo Liquid Blush

    Bronze Bombshell

    e.l.f. Cosmetics Camo Liquid Blush, shade Bronze Bombshell

    • Deep colour that stands out
    • Combination · Terracotta · Deep / dark · Warm

    $8

Lipstick

  1. NYX Professional Makeup Lip IV Hydrating Gloss Stain

    Cocoa Quench

    NYX Professional Makeup Lip IV Hydrating Gloss Stain, shade Cocoa Quench

    • Deep colour that stands out
    • Combination · Mauve · Deep / dark · Cool

    $12

  2. MAC Cosmetics Dazzlelips Crayon Lipstick

    Mauve Matter

    MAC Cosmetics Dazzlelips Crayon Lipstick, shade Mauve Matter

    • Deep colour that stands out
    • Combination · Mauve · Deep / dark · Cool

    $28

Lip gloss

  1. Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane

    06 Amber Shine

    Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane, shade 06 Amber Shine

    • Deep colour that stands out
    • Combination · Plum · Deep / dark · Cool

    $40

  2. Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss

    Posh

    Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss, shade Posh

    • Deep colour that stands out
    • Combination · Rose · Deep / dark · Warm

    $21

Lip liner

  1. L.A. Girl Perfect Precision Lip Liner Pencil

    Satin Plum

    L.A. Girl Perfect Precision Lip Liner Pencil, shade Satin Plum

    • Deep colour that stands out
    • Combination · Mauve · Deep / dark · Cool

    $4

  2. R.E.M. Beauty At The Borderline Lip Liner Pencil

    adlibs

    R.E.M. Beauty At The Borderline Lip Liner Pencil, shade adlibs

    • Deep colour that stands out
    • Combination · Rose · Deep / dark · Warm

    $20

Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.

Shade details

Swatch colour
#7d5845
L* 40.8 a* 12.7 b* 17.1
Colour family
Brown
from the description (“brown”)
Colour depth
Deep / dark
from the description (“deep”)
Primary undertone
Neutral
from the description (“neutral”)
Secondary undertone
Not listed
not stated
Colour description
Not listed
not stated
Finish
Matte
this shade's description
Pigmentation
Buildable
the product's attributes
Shimmer
Not listed
not stated
Format
Stick
the product's attributes
Wear claims
Up to 16 hours, claimed, Waterproof
the product's attributes or description
Skin suitability claims
Comfortable, For sensitive skin
the product's attributes or description
Data confidence
High
Swatch colour measured and backed by the shade's words
Source
Ulta Beauty
checked 4 Nov 2026

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.