Superhero No-Tug Longwear Eyeshadow Stick Confident Cocoa dupes and alternatives IT Cosmetics
4.6 (3,381)·Brown · Neutral · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Opaque rather than buildable (pigmentation)· Powder rather than stick (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
88
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
100
Close colour · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Both claim crease resistance· Both claim waterproof· Both claim comfort
Differences: Cool rather than neutral undertone· Sheer rather than buildable (pigmentation)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
80
Finish, pigmentation & format
83
Wear & performance
85
Comfort & skin suitability
84
Close colour · Natural · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Cool rather than neutral undertone · Sheer rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than sensitive (skin types)
Sold as bronzer, rated here for use as eyeshadow (suited)
Retailer shade note: medium brown with cool undertones
Matches: Same finish: matte· Both claim crease resistance· Both claim waterproof
Differences: Warm rather than neutral undertone· Opaque rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
78
Finish, pigmentation & format
83
Wear & performance
95
Comfort & skin suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than neutral undertone · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Does not claim comfort
Differences: Powder rather than stick (format)· Not listed rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
88
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Opaque rather than buildable (pigmentation)· Palette rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
88
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Both claim crease resistance· Both claim waterproof· Both claim comfort
Differences: Deeper· Cool rather than neutral undertone· Sheer rather than buildable (pigmentation)
Score details
Shade match
79
Finish, pigmentation & format
83
Wear & performance
85
Comfort & skin suitability
84
Close colour · Natural · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Deeper · Cool rather than neutral undertone · Sheer rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than sensitive (skin types)
Sold as bronzer, rated here for use as eyeshadow (suited)
Retailer shade note: deep brown with cool undertones
Matches: Same finish: matte· Same format: stick· Both claim crease resistance
Differences: Cool rather than neutral undertone· Opaque rather than buildable (pigmentation)· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
77
Finish, pigmentation & format
93
Wear & performance
80
Comfort & skin suitability
48
Slight colour difference · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Cool rather than neutral undertone · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same finish: matte· Both claim crease resistance· Both claim comfort
Differences: Cool rather than neutral undertone· Opaque rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
78
Finish, pigmentation & format
83
Wear & performance
73
Comfort & skin suitability
100
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than neutral undertone · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Both claim crease resistance· Both claim comfort
Differences: Opaque rather than buildable (pigmentation)· Liquid rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
77
Finish, pigmentation & format
85
Wear & performance
73
Comfort & skin suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Differences: Opaque rather than buildable (pigmentation)· Palette rather than stick (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
88
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Opaque rather than buildable (pigmentation)· Palette rather than stick (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
88
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Opaque rather than buildable (pigmentation)· Palette rather than stick (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
87
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: shimmery rose golds & cool-toned matte neutrals
Matches: Very close colour· Same format: stick· Both claim crease resistance
Differences: Warm rather than neutral undertone· Bronze rather than brown· Satin rather than matte (finish)
Score details
Shade match
81
Finish, pigmentation & format
80
Wear & performance
80
Comfort & skin suitability
24
Very close colour · Satin
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than neutral undertone · Bronze rather than brown · Satin rather than matte (finish) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Oily rather than sensitive (skin types)
Matches: Same finish: matte· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Warm rather than neutral undertone· Opaque rather than buildable (pigmentation)
Score details
Shade match
72
Finish, pigmentation & format
85
Wear & performance
80
Comfort & skin suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than neutral undertone · Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · 24-hour wear rather than 16-hour wear (longevity)
Matches: Same finish: matte· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Deeper· Opaque rather than buildable (pigmentation)
Score details
Shade match
71
Finish, pigmentation & format
85
Wear & performance
80
Comfort & skin suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · 24-hour wear rather than 16-hour wear (longevity)
Retailer shade note: rich dark brown with red undertones
Matches: Same finish: matte· Same pigmentation: buildable· Same longevity: 16-hour wear
Differences: Noticeably different swatch colour· Deeper· Liquid rather than stick (format)
Score details
Shade match
71
Finish, pigmentation & format
92
Wear & performance
82
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Liquid rather than stick (format) · Does not claim crease resistance · Dry rather than sensitive (skin types)
Differences: Opaque rather than buildable (pigmentation)· Palette rather than stick (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
83
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Opaque rather than buildable (pigmentation)· Palette rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
80
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Opaque rather than buildable (pigmentation)· Palette rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
80
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Long-wearing rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
72
Finish, pigmentation & format
98
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (pigmentation)
Score details
Shade match
68
Finish, pigmentation & format
85
Wear & performance
80
Comfort & skin suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · 24-hour wear rather than 16-hour wear (longevity)
Differences: Bronze rather than brown· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
76
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Bronze rather than brown · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same pigmentation: buildable· Same format: stick· Both claim comfort
Differences: Metallic rather than matte (finish)· 8-hour wear rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
90
Finish, pigmentation & format
38
Wear & performance
50
Comfort & skin suitability
100
Close colour · Metallic · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Metallic rather than matte (finish) · 8-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Very close colour· Both claim crease resistance· Both claim waterproof
Differences: Metallic rather than matte (finish)· Opaque rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
93
Finish, pigmentation & format
22
Wear & performance
90
Comfort & skin suitability
70
Very close colour · Metallic · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Metallic rather than matte (finish) · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Does not claim comfort
Morphe ChromaPlus 6-Pan Eyeshadow Palette in Tailored Nudes, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Confident Cocoa. Matched on pan 6. Every attribute compared, with its share of the score.
ComparedYour shadeConfident CocoaClosest shade matchTailored NudesHow they compareScore
Shade match55% of overall94
Colour60%91#7d5845#785343Very close colourColour difference 2.2 (0 is identical)
Depth15%95Deep / darkDeep / darkSameDepth difference 2.8 on the 0–100 scale
Undertone—not comparableNeutralNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall83
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%35StickPaletteDifferentPowder rather than stick
Wear & performance10% of overall55
Longevity50%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 84/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Nudestix Magnetic Matte Eye Color in Chocolate, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Confident Cocoa. Every attribute compared, with its share of the score.
ComparedYour shadeConfident CocoaClosest overall alternativeChocolateHow they compareScore
Shade match55% of overall93
Colour60%89#7d5845#82553fVery close colourColour difference 2.5 (0 is identical)
Depth15%99Deep / darkDeep / darkSameDepth difference 0.4 on the 0–100 scale
Undertone—not comparableNeutralNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format15%100StickStickSameBoth stick
Wear & performance10% of overall70
Longevity50%7516-hour wear11-hour wearSome difference11-hour wear claimed against 16-hour wear
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared20
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%0SensitiveOilyDifferentMarketed for different skin types
Overall match 89/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraSame price
