Superhero No-Tug Longwear Eyeshadow Stick Epic Amethyst dupes and alternatives IT Cosmetics
4.6 (3,381)·Purple · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: shimmer· Both claim crease resistance· Same skin types: sensitive
Differences: Powder rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
82
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
70
Close colour · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same cool undertone· Same finish: shimmer· Same format: stick
Differences: Opaque rather than buildable (pigmentation)· 24-hour wear rather than 16-hour wear (longevity)· Normal, Dry, Combination rather than sensitive (skin types)
Score details
Shade match
79
Finish, pigmentation & format
93
Wear & performance
80
Comfort & skin suitability
48
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Near-identical swatch colour· Same cool undertone· Same format: stick
Differences: Mauve rather than purple· 8-hour wear rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
86
Finish, pigmentation & format
88
Wear & performance
50
Comfort & skin suitability
53
Looks identical · Metallic
Ingredients (not scored): 5% ingredient overlap
Differences: Mauve rather than purple · 8-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Normal, Dry, Sensitive rather than sensitive (skin types)
Differences: Palette rather than stick (format)· Not listed rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
88
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Close colour · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same cool undertone· Both claim waterproof
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
76
Finish, pigmentation & format
81
Wear & performance
67
Comfort & skin suitability
20
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort · Dry rather than sensitive (skin types)
Matches: Same cool undertone· Same pigmentation: buildable· Same format: stick
Differences: Glitter rather than shimmer (finish)· Not listed rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
78
Finish, pigmentation & format
79
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Glitter · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Glitter rather than shimmer (finish) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: vibrant purple with silver, blue, violet and pink sparkle
Matches: Same finish: shimmer· Both claim crease resistance· Same skin types: sensitive
Differences: Noticeably different swatch colour· Lighter· Powder rather than stick (format)
Score details
Shade match
65
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
70
Slight colour difference · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same finish: shimmer· Both claim crease resistance· Same skin types: sensitive
Differences: Noticeably different swatch colour· Lighter· Powder rather than stick (format)
Score details
Shade match
65
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
70
Slight colour difference · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
$18Ulta Beauty(product price)$7 less (28%)3.5 (165)
Matches: Same cool undertone· Same finish: shimmer· Both claim crease resistance
Differences: Noticeably different swatch colour· Mauve rather than purple· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
59
Finish, pigmentation & format
97
Wear & performance
85
Comfort & skin suitability
40
Slight colour difference · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than purple · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
$6Ulta Beauty(product price)$19 less (76%)4.0 (6,939)
Matches: Same cool undertone· Same format: stick· Both claim crease resistance
Differences: Noticeably different swatch colour· Long-wearing rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
62
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
20
Visibly different colour · Metallic
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Dry rather than sensitive (skin types)
Matches: Same cool undertone· Same pigmentation: buildable· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
58
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
40
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same cool undertone· Same format: stick· Both claim waterproof
Differences: Noticeably different swatch colour· Plum rather than purple· Duochrome rather than shimmer (finish)
Score details
Shade match
65
Finish, pigmentation & format
69
Wear & performance
67
Comfort & skin suitability
57
Slight colour difference · Duochrome
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · Duochrome rather than shimmer (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort · Dry, Oily, Sensitive rather than sensitive (skin types)
Retailer shade note: burgundy metallic with taupe shimmer/copper rose foil with shifts of pink and gold sparkle
Matches: Same cool undertone· Same pigmentation: buildable· Both claim crease resistance
Differences: Noticeably different swatch colour· Mauve rather than purple· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
54
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
40
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than purple · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
$9Ulta Beauty(product price)$16 less (64%)4.2 (2,863)
Matches: Same cool undertone· Same finish: shimmer· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Deeper· Powder rather than stick (format)
Score details
Shade match
59
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: medium bluish lavender shimmer
Matches: Same cool undertone· Both claim crease resistance
Differences: Noticeably different swatch colour· Glitter rather than shimmer (finish)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
64
Finish, pigmentation & format
68
Wear & performance
73
Comfort & skin suitability
40
Visibly different colour · Glitter
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Glitter rather than shimmer (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: violet with blue & hot pink pinpoints
Matches: Same cool undertone· Same finish: shimmer· Same format: stick
Differences: Noticeably different swatch colour· Deeper· Taupe rather than purple
Score details
Shade match
44
Finish, pigmentation & format
100
Wear & performance
70
Comfort & skin suitability
40
Visibly different colour · Shimmer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Taupe rather than purple · 11-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Matches: Same pigmentation: buildable· Same format: stick· Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than purple· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
49
Finish, pigmentation & format
90
Wear & performance
80
Comfort & skin suitability
20
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than purple · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same pigmentation: buildable· Same format: stick· Both claim crease resistance
Differences: Noticeably different swatch colour· Mauve rather than purple· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
47
Finish, pigmentation & format
90
Wear & performance
80
Comfort & skin suitability
20
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than purple · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)
Retailer shade note: a shimmering taupe with silver, pink & gold sparkle / a neutral taupe
Matches: Same cool undertone· Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Plum rather than purple
Score details
Shade match
54
Finish, pigmentation & format
70
Wear & performance
73
Comfort & skin suitability
80
Visibly different colour · Glitter · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Plum rather than purple · Glitter rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Glitter rather than shimmer (finish)
Score details
Shade match
67
Finish, pigmentation & format
62
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Glitter · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Glitter rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: light purple with gold glitter
Matches: Same cool undertone· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Green rather than purple· Opaque rather than buildable (pigmentation)
Score details
Shade match
51
Finish, pigmentation & format
75
Wear & performance
85
Comfort & skin suitability
40
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Green rather than purple · Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Kaja Beauty Bento Stacked Eyeshadow Trio in Taro Bubble Tea, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Epic Amethyst. Matched on pan 2. Every attribute compared, with its share of the score.
ComparedYour shadeEpic AmethystClosest shade matchTaro Bubble TeaHow they compareScore
Shade match55% of overall91
Colour60%85#ac8d9d#b58c9fVery close colourColour difference 2.9 (0 is identical)
Depth15%98MediumMediumSameDepth difference 1.0 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family25%100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared23
Finish65%20ShimmerMatteDifferentMatte finish rather than shimmer
Pigmentation20%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format15%35StickPowderDifferentPowder rather than stick
Wear & performance10% of overall40
Longevity50%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 63/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Clinique Chubby Stick Eye Shadow Tint For Eyes in Lavish Lilac, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Epic Amethyst. Every attribute compared, with its share of the score.
ComparedYour shadeEpic AmethystClosest overall alternativeLavish LilacHow they compareScore
Shade match55% of overall91
Colour60%86#ac8d9d#a28a97Very close colourColour difference 2.9 (0 is identical)
Depth15%96MediumMediumSameDepth difference 2.7 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family15%100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall90
Finish65%85ShimmerMetallicCloseMetallic finish rather than shimmer
Longevity50%6016-hour wear8-hour wearSome difference8-hour wear claimed against 16-hour wear
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared100
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%100SensitiveSensitiveSameBoth marketed for sensitive skin
Overall match 87/100Shade match 91/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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