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Superhero No-Tug Longwear Eyeshadow Stick Glimmer Rose dupes and alternatives IT Cosmetics

Rose · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow 20S rose

The equivalent shade and the most similar eyeshadow overall.

Your shade
IT Cosmetics
Glimmer RoseChange shade
Colour family, undertone and depth: Rose · Light
Finish and pigmentation: Metallic · Buildable
The match
Armani Beauty
20S rose
Colour family, undertone and depth: Rose · Light
Finish and pigmentation: Shimmer · Buildable
Overall match
89out of 100
Shade (Shade match)
92
Finish (Finish, pigmentation & format)
82
Wear (Wear & performance)
88
Comfort (Comfort & skin suitability)
100
Shade match
92out of 100
Colour
88
Depth
95
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $14 more

Your shade $25 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MERIT

    Solo Shadow Cream Eyeshadow

    Glacé
    Shade match 84
    $26SephoraSephoraCosts $1 more

    Matches: Same pigmentation: buildableBoth claim crease resistanceBoth claim waterproof

    No material differences in the data we have.

    Score details
    Shade match
    84
    Finish, pigmentation & format
    88
    Wear & performance
    90
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: soft rose

    Medium confidence· Digital match

    View match
  2. #3 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Rosé + Truffles
    Shade match 87
    $37Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Opaque rather than buildable (pigmentation)Powder rather than stick (format)Does not claim comfort

    Score details
    Shade match
    87
    Finish, pigmentation & format
    83
    Wear & performance
    90
    Comfort & skin suitability
    70

    Close colour · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Does not claim comfort

    Medium confidence· Digital match

    View match
  3. #4 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Iced Latte
    Shade match 79
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same finish: metallicSame format: stickBoth claim crease resistance

    Differences: Mauve rather than roseLong-wearing rather than 16-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    79
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    20

    Close colour · Metallic

    Ingredients (not scored): 4% ingredient overlap

    Differences: Mauve rather than rose · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Dry rather than sensitive (skin types)

    Retailer shade note: mauve

    Medium confidence· Digital match

    View match
  4. #5 · Nudestix

    Magnetic Luminous Eye Color

    Angel
    Shade match 75
    $29Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same finish: metallicSame format: stickBoth claim waterproof

    Differences: Noticeably different swatch colour11-hour wear rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    75
    Finish, pigmentation & format
    100
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Metallic

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · 11-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: neutral nude rose gold

    Medium confidence· Digital match

    View match
  5. #6 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    Layin' Low
    Shade match 78
    $28Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Nude rather than roseOpaque rather than buildable (pigmentation)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    91
    Wear & performance
    80
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than rose · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: creamy beige

    Medium confidence· Digital match

    View match
  6. #7 · NYX Professional Makeup

    Lid Lingerie Cream Eye Pigment

    In-Nude-Endo
    Shade match 78
    $12Ulta BeautyUlta Beauty$13 less (52%)

    Matches: Same finish: metallic

    Differences: Nude rather than rose24-hour wear rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    78
    Finish, pigmentation & format
    97
    Wear & performance
    50
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 13% ingredient overlap

    Differences: Nude rather than rose · 24-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: nude

    Medium confidence· Digital match

    View match
  7. #8 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Authentic
    Shade match 82
    $11.99Ulta BeautyUlta Beauty(product price)$13.01 less (52%)

    Matches: Same format: stickBoth claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)24-hour wear rather than 16-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    82
    Finish, pigmentation & format
    83
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: rose gold shimmer

    Medium confidence· Digital match

    View match
  8. #9 · Urban Decay

    24/7 Glaze-On Liquid Eyeshadow

    Sugar Twist
    Shade match 79
    $18.20$26SephoraSephora$6.80 less (27%)

    Matches: Same pigmentation: buildableBoth claim crease resistance

    Differences: LighterLiquid rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    79
    Finish, pigmentation & format
    82
    Wear & performance
    86
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Lighter · Liquid rather than stick (format) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: rose gold shimmer

    Medium confidence· Digital match

    View match
  9. #10 · Make Up For Ever

    Aqua Resist Smoky Eyeshadow Stick

    15 Quartz
    Shade match 83
    $29SephoraSephoraCosts $4 more

    Matches: Same format: stickBoth claim waterproof

    Differences: LighterOpaque rather than buildable (pigmentation)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    83
    Wear & performance
    62
    Comfort & skin suitability
    20

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: rose gold

    Medium confidence· Digital match

    View match
  10. #11 · Ulta Beauty Collection

    Color Snack Eyeshadow Duo

    Peach Mochi

    Matched on pan 1

    Shade match 87
    $12Ulta BeautyUlta Beauty$13 less (52%)

    Matches: Same pigmentation: buildable

    Differences: LighterPowder rather than stick (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Lighter · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  11. #12 · RMS Beauty

    Eyelights Cream Eyeshadow

    Crystal Slipper
    Shade match 74
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same pigmentation: buildableBoth claim crease resistanceClaims hydration

    Differences: Nude rather than roseLong-wearing rather than 16-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    74
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than rose · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: sunkissed pink-buff with a soft golden glow

    Medium confidence· Digital match

    View match
  12. #13 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Take Your Pink

    Matched on pan 2

    Shade match 80
    $4Ulta BeautyUlta Beauty$21 less (84%)

    Matches: Same finish: metallic

    Differences: Opaque rather than buildable (pigmentation)Powder rather than stick (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  13. #14 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Pink Pearl
    Shade match 68
    $25SephoraSephoraSame price

    Matches: Both claim crease resistanceBoth claim waterproofBoth claim comfort

    Differences: Pink rather than roseOpaque rather than buildable (pigmentation)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    81
    Wear & performance
    85
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than rose · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: opal pink

    Medium confidence· Digital match

    View match
  14. #15 · RMS Beauty

    Eyelights Cream Eyeshadow

    Sunbeam
    Shade match 67
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame finish: metallicSame pigmentation: buildable

    Differences: Peach rather than roseLong-wearing rather than 16-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    67
    Finish, pigmentation & format
    98
    Wear & performance
    73
    Comfort & skin suitability
    40

    Very close colour · Metallic · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Peach rather than rose · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: golden coral with a hint of peach

    Medium confidence· Digital match

    View match
  15. #16 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Heat Ray / Biscotti

    Matched on the lighter eyeshadow pan

    Shade match 66
    $43SephoraSephoraCosts $18 more

    Matches: Same finish: metallicSame pigmentation: buildableSame format: stick

    Differences: Noticeably different swatch colourNude rather than rose24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    100
    Wear & performance
    80
    Comfort & skin suitability
    20

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than rose · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: a shimmering golden copper / a warm beige brown

    Medium confidence· Digital match

    View match
  16. #17 · Ulta Beauty Collection

    Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow

    Citrus Shimmer
    Shade match 79
    $16Ulta BeautyUlta Beauty$9 less (36%)

    Shimmer

    Differences: Not listed rather than 16-hour wear (longevity)Does not claim crease resistanceDoes not claim waterproof

    Score details
    Shade match
    79
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  17. #18 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Strawberries + Chocolate
    Shade match 68
    $37Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Brown rather than roseOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    83
    Wear & performance
    90
    Comfort & skin suitability
    70

    Close colour · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Brown rather than rose · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Does not claim comfort

    Medium confidence· Digital match

    View match
  18. #19 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    Painterly
    Shade match 68
    $28Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Nude rather than roseOpaque rather than buildable (pigmentation)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    91
    Wear & performance
    80
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than rose · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: nude beige

    Medium confidence· Digital match

    View match
  19. #20 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Ruby Shimmer
    Shade match 70
    $34SephoraSephoraCosts $9 more

    Matches: Very close colourSame pigmentation: buildableSame format: stick

    Differences: Plum rather than rose24-hour wear rather than 16-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    70
    Finish, pigmentation & format
    90
    Wear & performance
    80
    Comfort & skin suitability
    20

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: Plum rather than rose · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: rich burgundy

    Medium confidence· Digital match

    View match
  20. #21 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Everything Is Sunshine
    Shade match 66
    $28Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourNude rather than roseLiquid rather than stick (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    90
    Wear & performance
    80
    Comfort & skin suitability
    48

    Slight colour difference · Metallic

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than rose · Liquid rather than stick (format) · 24-hour wear rather than 16-hour wear (longevity) · Normal rather than sensitive (skin types)

    Medium confidence· Digital match

    View match
  21. #22 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Prima
    Shade match 73
    $28Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same format: stickClaims hydration

    Differences: Pink rather than roseOpaque rather than buildable (pigmentation)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Pink rather than rose · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: light pink pearl

    Medium confidence· Digital match

    View match
  22. #23 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    03 Hot Lava
    Shade match 67
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same pigmentation: buildableSame longevity: 16-hour wearBoth claim waterproof

    Differences: Mauve rather than roseLiquid rather than stick (format)Does not claim crease resistance

    Score details
    Shade match
    67
    Finish, pigmentation & format
    82
    Wear & performance
    82
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Mauve rather than rose · Liquid rather than stick (format) · Does not claim crease resistance · Dry rather than sensitive (skin types)

    Retailer shade note: shimmer

    Medium confidence· Digital match

    View match
  23. #24 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    68S Tobacco
    Shade match 60
    $39SephoraSephoraCosts $14 more

    Matches: Same pigmentation: buildableSame longevity: 16-hour wearBoth claim crease resistance

    Differences: Brown rather than roseLiquid rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    60
    Finish, pigmentation & format
    82
    Wear & performance
    88
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Brown rather than rose · Liquid rather than stick (format) · Does not claim waterproof

    Retailer shade note: cool brown shimmer

    Medium confidence· Digital match

    View match
  24. #25 · Charlotte Tilbury

    Eyes To Mesmerise Cream Eyeshadow

    Pillow Talk
    Shade match 68
    $36SephoraSephoraCosts $11 more

    Matches: Both claim crease resistance

    Differences: Pink rather than roseLong-wearing rather than 16-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    68
    Finish, pigmentation & format
    83
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Glitter

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than rose · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: dusty-pink with rose-gold sparkle

    Medium confidence· Digital match

    View match
  25. #26 · L'Oréal Paris

    Le Shadow Stick

    Alluring Rose
    Shade match 66
    $13.99Ulta BeautyUlta Beauty(product price)$11.01 less (44%)

    Matches: Same finish: metallic

    Differences: Noticeably different swatch colourPink rather than roseNot listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    97
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Metallic

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than rose · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: soft nude pink

    Medium confidence· Digital match

    View match
  26. #27 · L'Oréal Paris

    Le Shadow Stick

    Magnetic Mauve
    Shade match 66
    $13.99Ulta BeautyUlta Beauty(product price)$11.01 less (44%)

    Matches: Same finish: metallic

    Differences: Noticeably different swatch colourMauve rather than roseNot listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    97
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Metallic

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than rose · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: purple mauve

    Medium confidence· Digital match

    View match
  27. #28 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Rosy

    Matched on the Shell pan

    Shade match 78
    $48Ulta BeautyUlta BeautyCosts $23 more

    Shimmer · Opaque

    Differences: Opaque rather than buildable (pigmentation)Powder rather than stick (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  28. Shade match 59
    $34SephoraSephoraCosts $9 more

    Matches: Same pigmentation: buildableSame longevity: 16-hour wearBoth claim crease resistance

    Differences: Golden rather than roseDoes not claim comfort

    Score details
    Shade match
    59
    Finish, pigmentation & format
    88
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Golden rather than rose · Does not claim comfort

    Retailer shade note: Shimmering bronzed gold

    Medium confidence· Digital match

    View match
  29. #30 · MAC Cosmetics

    Small Molten Metallic Eyeshadow

    Yes To Sequins
    Shade match 58
    $26Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: Peach rather than rose10-hour wear rather than 16-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    58
    Finish, pigmentation & format
    97
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): no ingredient list for one product

    Differences: Peach rather than rose · 10-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  30. #31 · Nudestix

    NUDIES MATTE All Over Face Blush Color

    In The Nude
    Shade match 89
    $37Ulta BeautyUlta BeautyCosts $12 more

    Matches: Near-identical swatch colourSame pigmentation: buildableSame format: stick

    Differences: Nude rather than roseMatte rather than metallic (finish)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    38
    Wear & performance
    67
    Comfort & skin suitability
    54

    Looks identical · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than rose · Matte rather than metallic (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than sensitive (skin types)

    Sold as blush, rated here for use as eyeshadow (suited)

    Retailer shade note: neutral nude

    Medium confidence· Digital match

    View match
  31. #32 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    So Bright Now

    Matched on pan 4

    Shade match 88
    $11Ulta BeautyUlta Beauty$14 less (56%)

    Matte · Opaque

    Differences: Matte rather than metallic (finish)Opaque rather than buildable (pigmentation)Palette rather than stick (format)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    22
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than metallic (finish) · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: bright colors & warm-tone mattes

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest match works

Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 20S rose, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Glimmer Rose. Every attribute compared, with its share of the score.

ComparedYour shadeGlimmer RoseClosest match20S roseScore
Shade match55% of overall92
Colour88#e0967f#d49380Very close colourColour difference 2.5 (0 is identical)
Depth95LightLightSameDepth difference 2.9 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall82
Finish85MetallicShimmerCloseShimmer finish rather than metallic
Pigmentation100BuildableBuildableSameSame buildable opacity
Format45StickLiquidSome differenceLiquid rather than stick
Wear & performance10% of overall88
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 89/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 20S rose.

Same or better

  • Very close colour
  • Same pigmentation: buildable
  • Same longevity: 16-hour wear
  • Both claim crease resistance
  • Both claim comfort

Different

  • Liquid format instead of stick
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listeddusty rose shimmer
BaseSilicone-based, high siliconeSilicone-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy 20S rose

Best price
$39SephoraSephora
Costs $14 more

Your shade $25 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.