Superhero No-Tug Longwear Eyeshadow Stick Bare & Brave dupes and alternatives IT Cosmetics
4.6 (3,381)·Rose · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: matte· Both claim crease resistance
Differences: Opaque rather than buildable (pigmentation)· Liquid rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
90
Finish, pigmentation & format
85
Wear & performance
73
Comfort & skin suitability
100
Very close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Very close colour· Same finish: matte· Both claim crease resistance
Differences: Powder rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
91
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
64
Very close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Same pigmentation: buildable· Same format: stick
Differences: Pink rather than rose· 24-hour wear rather than 16-hour wear (longevity)· Does not claim comfort
Score details
Shade match
78
Finish, pigmentation & format
100
Wear & performance
80
Comfort & skin suitability
20
Close colour · Matte · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Pink rather than rose · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Very close colour· Same format: stick· Both claim crease resistance
Differences: Nude rather than rose· Satin rather than matte (finish)· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
85
Finish, pigmentation & format
80
Wear & performance
80
Comfort & skin suitability
24
Very close colour · Satin
Ingredients (not scored): 8% ingredient overlap
Differences: Nude rather than rose · Satin rather than matte (finish) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Oily rather than sensitive (skin types)
Differences: Lighter· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
85
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Lighter · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: light-to-dark range of neutral mattes
Differences: Powder rather than stick (format)· Not listed rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
82
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Powder rather than stick (format)· Not listed rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
81
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Same format: stick· Both claim crease resistance
Differences: Lighter· Nude rather than rose· Opaque rather than buildable (pigmentation)
Score details
Shade match
70
Finish, pigmentation & format
93
Wear & performance
80
Comfort & skin suitability
48
Close colour · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Lighter · Nude rather than rose · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Very close colour· Same format: stick· Both claim crease resistance
Differences: Shimmer rather than matte (finish)· Opaque rather than buildable (pigmentation)· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
95
Finish, pigmentation & format
41
Wear & performance
80
Comfort & skin suitability
48
Very close colour · Shimmer · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Differences: Lighter· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
79
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Lighter · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Opaque rather than buildable (pigmentation)· Palette rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
76
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
$17Ulta Beauty(product price)$8 less (32%)4.2 (339)
Matches: Same finish: matte· Same pigmentation: buildable
Differences: Taupe rather than rose· Long-wearing rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
68
Finish, pigmentation & format
98
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Taupe rather than rose · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Nude rather than rose· Opaque rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
77
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Nude rather than rose · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Deeper· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
77
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Mauve rather than rose· Powder rather than stick (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
73
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Mauve rather than rose · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Brown rather than rose· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
75
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than rose · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: shimmery rose golds & cool-toned matte neutrals
Differences: Lighter· Nude rather than rose· Opaque rather than buildable (pigmentation)
Score details
Shade match
74
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Nude rather than rose · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Both claim crease resistance· Both claim comfort
Differences: Peach rather than rose· Opaque rather than buildable (pigmentation)· Liquid rather than stick (format)
Score details
Shade match
59
Finish, pigmentation & format
85
Wear & performance
73
Comfort & skin suitability
100
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Peach rather than rose · Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Differences: Taupe rather than rose· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
68
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Taupe rather than rose · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same format: stick· Both claim waterproof
Differences: Shimmer rather than matte (finish)· Opaque rather than buildable (pigmentation)· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
89
Finish, pigmentation & format
41
Wear & performance
62
Comfort & skin suitability
20
Close colour · Shimmer · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same finish: matte· Both claim crease resistance
Differences: Deeper· Brown rather than rose· Opaque rather than buildable (pigmentation)
Score details
Shade match
61
Finish, pigmentation & format
83
Wear & performance
73
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Deeper · Brown rather than rose · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Differences: Taupe rather than rose· Powder rather than stick (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
64
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Taupe rather than rose · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Bronze rather than rose· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
61
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Bronze rather than rose · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Jane Iredale PurePressed Eye Shadow Triple in Brown Sugar, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Bare & Brave. Matched on pan 2. Every attribute compared, with its share of the score.
ComparedYour shadeBare & BraveClosest matchBrown SugarHow they compareScore
Shade match55% of overall99
Colour60%98#bc8c80#bb8c82Looks identicalColour difference 0.8 (0 is identical)
Depth15%100MediumMediumSameDepth difference 0.1 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared88
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format15%35StickPowderDifferentPowder rather than stick
Wear & performance10% of overall73
Longevity50%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall64
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%100SensitiveSensitiveSameBoth marketed for sensitive skin
Overall match 91/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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