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Superhero No-Tug Longwear Eyeshadow Stick Bold Bubbly dupes and alternatives IT Cosmetics

Golden · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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30 matches

Closest shade match: Kaja Wink Dazzle Dual-Ended Eyeshadow Stick Champagne Sequin

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
IT Cosmetics
Bold BubblyChange shade
Colour family, undertone and depth: Golden · Light
Finish and pigmentation: Metallic · Buildable
The match
Kaja
Champagne Sequin
Colour family, undertone and depth: —
Finish and pigmentation: Glitter

Matched on pan 4.

Shade match
95out of 100
Colour
93
Depth
95
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
$3 less (12%)

Your shade $25 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Makeup By Mario Long-Wear Cream Eyeshadow Honey Crystal

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
IT Cosmetics
Bold BubblyChange shade
Colour family, undertone and depth: Golden · Light
Finish and pigmentation: Metallic · Buildable
The match
Makeup By Mario
Honey Crystal
Colour family, undertone and depth: Golden · Warm · Light
Finish and pigmentation: Glitter · Opaque
Overall match
87out of 100
Shade (Shade match)
90
Finish (Finish, pigmentation & format)
79
Wear (Wear & performance)
85
Comfort (Comfort & skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$25SephoraSephora
Same price

Your shade $25 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Total Seduction Eyeshadow Stick

    Ablaze
    Shade match 87
    $34SephoraSephoraCosts $9 more

    Matches: Same pigmentation: buildableSame longevity: 16-hour wearBoth claim crease resistance

    Differences: Does not claim comfort

    Score details
    Shade match
    87
    Finish, pigmentation & format
    88
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: Champagne shimmer

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Ombre Hypnôse Stylo Shadow Stick Matte Metallics

    01 Or Inoubliable
    Shade match 91
    $28Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame finish: metallicSame format: stick

    Differences: Opaque rather than buildable (pigmentation)Not listed rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    91
    Finish, pigmentation & format
    93
    Wear & performance
    52
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  3. #5 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    67S Sparkle
    Shade match 85
    $39SephoraSephoraCosts $14 more

    Matches: Same pigmentation: buildableSame longevity: 16-hour wearBoth claim crease resistance

    Differences: Liquid rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    85
    Finish, pigmentation & format
    82
    Wear & performance
    88
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Liquid rather than stick (format) · Does not claim waterproof

    Retailer shade note: soft champagne shimmer

    Medium confidence· Digital match

    View match
  4. #6 · Smashbox

    Always On Cream Eye Shadow Stick

    Trouble
    Shade match 87
    $25Ulta BeautyUlta BeautySame price

    Matches: Same finish: metallicSame pigmentation: buildable

    Differences: Long-wearing rather than 16-hour wear (longevity)Does not claim crease resistanceDoes not claim waterproof

    Score details
    Shade match
    87
    Finish, pigmentation & format
    98
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Metallic · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: metallic champagne

    Medium confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Small Molten Metallic Eyeshadow

    Kiss Of Klimt
    Shade match 84
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: 10-hour wear rather than 16-hour wear (longevity)Does not claim waterproofDoes not claim comfort

    Score details
    Shade match
    84
    Finish, pigmentation & format
    97
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): no ingredient list for one product

    Differences: 10-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  6. #8 · R.E.M. Beauty

    Starlet Liquid Eyeshadow

    Comet
    Shade match 80
    $22Ulta BeautyUlta Beauty$3 less (12%)

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Liquid rather than stick (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    90
    Wear & performance
    85
    Comfort & skin suitability
    100

    Slight colour difference · Metallic

    Ingredients (not scored): 16% ingredient overlap

    Differences: Liquid rather than stick (format) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: metallic Champagne

    Medium confidence· Digital match

    View match
  7. #9 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Moonstone
    Shade match 75
    $25Ulta BeautyUlta BeautySame price

    Matches: Same finish: metallicSame format: stickBoth claim crease resistance

    Differences: Lighter8-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    100
    Wear & performance
    80
    Comfort & skin suitability
    100

    Slight colour difference · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · 8-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: light gold

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    I Love You A Latte

    Matched on pan 1

    Shade match 94
    $4Ulta BeautyUlta Beauty$21 less (84%)

    Matches: Very close colourSame finish: metallic

    Differences: Opaque rather than buildable (pigmentation)Powder rather than stick (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    94
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  9. #11 · Stila

    Liqua-Play Eye Shadow

    Starlight Shimmer
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same pigmentation: buildableBoth claim crease resistanceBoth claim comfort

    Differences: Liquid rather than stick (format)Long-wearing rather than 16-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    87
    Finish, pigmentation & format
    82
    Wear & performance
    73
    Comfort & skin suitability
    80

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Liquid rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: shimmering light gold champagne

    Medium confidence· Digital match

    View match
  10. #12 · Milani

    Gilded Eyeshadow Sticks

    Sand
    Shade match 74
    $11.99Ulta BeautyUlta Beauty$13.01 less (52%)

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    74
    Finish, pigmentation & format
    97
    Wear & performance
    90
    Comfort & skin suitability
    100

    Slight colour difference · Metallic

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: champagne

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Cream & Sugar

    Matched on pan 2

    Shade match 93
    $4Ulta BeautyUlta Beauty$21 less (84%)

    Matches: Very close colourSame finish: metallic

    Differences: Opaque rather than buildable (pigmentation)Powder rather than stick (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  12. #14 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Bisque
    Shade match 82
    $25SephoraSephoraSame price

    Matches: Near-identical swatch colourBoth claim crease resistanceBoth claim waterproof

    Differences: Peach rather than goldenOpaque rather than buildable (pigmentation)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    81
    Wear & performance
    85
    Comfort & skin suitability
    100

    Looks identical · Shimmer · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Peach rather than golden · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: peachy crème

    Medium confidence· Digital match

    View match
  13. #15 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Ghosted
    Shade match 77
    $12.99Ulta BeautyUlta Beauty$12.01 less (48%)

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    88
    Wear & performance
    85
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 16% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: soft champagne highlight shade with a subtle sheen & shimmer finish

    Medium confidence· Digital match

    View match
  14. #16 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    In A Nutshell
    Shade match 76
    $10.50Ulta BeautyUlta Beauty(product price)$14.50 less (58%)

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    97
    Wear & performance
    70
    Comfort & skin suitability
    80

    Slight colour difference · Metallic

    Ingredients (not scored): 9% ingredient overlap

    Differences: Not listed rather than 16-hour wear (longevity)

    Retailer shade note: light neutral metallic shimmer

    Medium confidence· Digital match

    View match
  15. #17 · Tower 28 Beauty

    GoGo Cooling Shimmer Stick 8H Eyeshadow

    Troubadour
    Shade match 80
    $20SephoraSephora$5 less (20%)

    Matches: Same finish: metallicSame format: stickClaims hydration

    Differences: Lighter8-hour wear rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    80
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    53

    Close colour · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · 8-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Normal, Dry, Sensitive rather than sensitive (skin types)

    Retailer shade note: golden amber

    Medium confidence· Digital match

    View match
  16. #18 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    12S Shell
    Shade match 79
    $39SephoraSephoraCosts $14 more

    Matches: Same pigmentation: buildableSame longevity: 16-hour wearBoth claim crease resistance

    Differences: DeeperLiquid rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    79
    Finish, pigmentation & format
    82
    Wear & performance
    88
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Deeper · Liquid rather than stick (format) · Does not claim waterproof

    Retailer shade note: light gold shimmer

    Medium confidence· Digital match

    View match
  17. #19 · Kaja

    Wink Dazzle Dual-Ended Eyeshadow Stick

    Mocha Sparkle

    Matched on the lighter eyeshadow pan

    Shade match 89
    $22SephoraSephora$3 less (12%)

    Matches: Claims hydration

    Differences: Long-wearing rather than 16-hour wear (longevity)Does not claim crease resistanceDoes not claim waterproof

    Score details
    Shade match
    89
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): 13% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: mocha

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Café Au Lait
    Shade match 79
    $37Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Opaque rather than buildable (pigmentation)Powder rather than stick (format)Does not claim comfort

    Score details
    Shade match
    79
    Finish, pigmentation & format
    83
    Wear & performance
    90
    Comfort & skin suitability
    70

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Does not claim comfort

    Medium confidence· Digital match

    View match
  19. #21 · MERIT

    Solo Shadow Cream Eyeshadow

    Palladium
    Shade match 74
    $26SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame pigmentation: buildableBoth claim crease resistance

    Differences: Silver rather than golden

    Score details
    Shade match
    74
    Finish, pigmentation & format
    88
    Wear & performance
    90
    Comfort & skin suitability
    100

    Looks identical · Shimmer · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Silver rather than golden

    Retailer shade note: warm silver

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    All About Shadow Duo Eyeshadow

    Day Into Date

    Matched on the lighter eyeshadow pan

    Shade match 86
    $35Ulta BeautyUlta BeautyCosts $10 more

    Matches: Both claim crease resistanceSame skin types: sensitive

    Differences: Powder rather than stick (format)Long-wearing rather than 16-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    86
    Finish, pigmentation & format
    76
    Wear & performance
    73
    Comfort & skin suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  21. #23 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Moonstone
    Shade match 88
    $28Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same format: stickClaims hydration

    Differences: Opaque rather than buildable (pigmentation)Long-wearing rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    88
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: soft champagne pearl

    Medium confidence· Digital match

    View match
  22. #24 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Bronze Topaz
    Shade match 67
    $25Ulta BeautyUlta BeautySame price

    Matches: Same finish: metallicSame format: stickBoth claim crease resistance

    Differences: Bronze rather than golden8-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    80
    Comfort & skin suitability
    100

    Slight colour difference · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Bronze rather than golden · 8-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: antique bronze

    Medium confidence· Digital match

    View match
  23. #25 · Clinique

    All About Shadow Single Eyeshadow

    Daybreak
    Shade match 84
    $27Ulta BeautyUlta BeautyCosts $2 more

    Matches: Both claim crease resistanceSame skin types: sensitive

    Differences: Powder rather than stick (format)Long-wearing rather than 16-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    84
    Finish, pigmentation & format
    76
    Wear & performance
    73
    Comfort & skin suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: super shimmer

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Ultimate Glow Shots Vitamin C Infused Liquid Eyeshadow

    Golden Goji
    Shade match 79
    $12Ulta BeautyUlta Beauty$13 less (52%)

    Matches: Same finish: metallicBoth claim comfort

    Differences: Liquid rather than stick (format)Not listed rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    79
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Metallic

    Ingredients (not scored): 9% ingredient overlap

    Differences: Liquid rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: white gold

    Medium confidence· Digital match

    View match
  25. #27 · about-face

    Fractal Glitter Eye Paint

    Apollo Empire
    Shade match 78
    $18Ulta BeautyUlta Beauty(product price)$7 less (28%)

    Matches: Both claim crease resistanceBoth claim waterproof

    Differences: DeeperLong-wearing rather than 16-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    78
    Finish, pigmentation & format
    85
    Wear & performance
    85
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: shimmering gold

    Medium confidence· Digital match

    View match
  26. #28 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Baby Pearl
    Shade match 75
    $17$20Ulta BeautyUlta Beauty$8 less (32%)

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    83
    Wear & performance
    85
    Comfort & skin suitability
    80

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: Champagne Shimmer

    Medium confidence· Digital match

    View match
  27. #29 · Danessa Myricks Beauty

    Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment

    Gilded
    Shade match 80
    $22SephoraSephora$3 less (12%)

    Matches: Same finish: metallicBoth claim waterproof

    Differences: Opaque rather than buildable (pigmentation)Long-wearing rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    80
    Finish, pigmentation & format
    91
    Wear & performance
    67
    Comfort & skin suitability
    20

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort · Dry rather than sensitive (skin types)

    Retailer shade note: bronzed gold metal

    Medium confidence· Digital match

    View match
  28. #30 · Tower 28 Beauty

    GoGo Cooling Shimmer Stick 8H Eyeshadow

    Bungalow
    Shade match 74
    $20SephoraSephora$5 less (20%)

    Matches: Same finish: metallicSame format: stickClaims hydration

    Differences: Noticeably different swatch colour8-hour wear rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    74
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    53

    Slight colour difference · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Normal, Dry, Sensitive rather than sensitive (skin types)

    Retailer shade note: gold

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Kaja Wink Dazzle Dual-Ended Eyeshadow Stick in Champagne Sequin, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Bold Bubbly. Matched on pan 4. Every attribute compared, with its share of the score.

ComparedYour shadeBold BubblyClosest shade matchChampagne SequinScore
Shade match55% of overall95
Colour93#d9b492#e1b998Very close colourColour difference 1.9 (0 is identical)
Depth95LightLightSameDepth difference 3.1 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100GoldenGoldenSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared83
Finish83MetallicGlitterCloseGlitter finish rather than metallic
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format85StickCreamCloseCream rather than stick
Wear & performance10% of overall55
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kaja Wink Dazzle Dual-Ended Eyeshadow Stick in Champagne Sequin.

Same or better

  • $3 less
  • Very close colour
  • Claims hydration

Different

  • Long-wearing longevity instead of 16-hour wear
  • Does not claim crease resistance
  • Does not claim waterproof
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionNot listedchampagne
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Makeup By Mario Long-Wear Cream Eyeshadow in Honey Crystal, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Bold Bubbly. Every attribute compared, with its share of the score.

ComparedYour shadeBold BubblyClosest overall alternativeHoney CrystalScore
Shade match55% of overall90
Colour87#d9b492#e5be9bVery close colourColour difference 2.7 (0 is identical)
Depth87LightLightSameDepth difference 5.4 on the 0–100 scale
Undertonenot comparableNot listedWarmUndertone unknown on one side
Colour family100GoldenGoldenSameSame colour family
Finish, pigmentation & format30% of overall79
Finish83MetallicGlitterCloseGlitter finish rather than metallic
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format85StickCreamCloseCream rather than stick
Wear & performance10% of overall85
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario Long-Wear Cream Eyeshadow in Honey Crystal.

Same or better

  • Very close colour
  • Both claim crease resistance
  • Both claim waterproof
  • Both claim comfort

Different

  • Opaque pigmentation instead of buildable
  • Long-wearing longevity instead of 16-hour wear

Description and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionNot listedchampagne gold
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Kaja Wink Dazzle Dual-Ended Eyeshadow Stick Champagne Sequin

Best price
$22SephoraSephora
$3 less (12%)

Your shade $25 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Makeup By Mario Long-Wear Cream Eyeshadow Honey Crystal

Best price
$25SephoraSephora
Same price

Your shade $25 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.