Superhero No-Tug Longwear Eyeshadow Stick Fearless Umber dupes and alternatives IT Cosmetics
4.6 (3,381)·Brown · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same pigmentation: buildable· Both claim crease resistance· Both claim comfort
Differences: Neutral rather than warm undertone· Liquid rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
83
Finish, pigmentation & format
84
Wear & performance
73
Comfort & skin suitability
100
Close colour · Natural · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Liquid rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Sold as contour, rated here for use as eyeshadow (suited)
Differences: Opaque rather than buildable (pigmentation)· Palette rather than stick (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
91
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Same format: stick· Both claim crease resistance
Differences: Opaque rather than buildable (pigmentation)· 24-hour wear rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
78
Finish, pigmentation & format
93
Wear & performance
68
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same pigmentation: buildable· Both claim crease resistance· Both claim comfort
Differences: Cool rather than warm undertone· Liquid rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
72
Finish, pigmentation & format
84
Wear & performance
73
Comfort & skin suitability
100
Slight colour difference · Natural · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than warm undertone · Liquid rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Sold as contour, rated here for use as eyeshadow (suited)
Differences: Powder rather than stick (format)· Not listed rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
81
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Liquid rather than stick (format)
Score details
Shade match
70
Finish, pigmentation & format
85
Wear & performance
73
Comfort & skin suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Same format: stick· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (pigmentation)
Score details
Shade match
68
Finish, pigmentation & format
93
Wear & performance
80
Comfort & skin suitability
48
Slight colour difference · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same finish: matte· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (pigmentation)
Score details
Shade match
67
Finish, pigmentation & format
83
Wear & performance
95
Comfort & skin suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Does not claim comfort
Matches: Same format: stick· Both claim crease resistance· Both claim waterproof
Differences: Lighter· Satin rather than matte (finish)· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
76
Finish, pigmentation & format
80
Wear & performance
80
Comfort & skin suitability
24
Slight colour difference · Satin
Ingredients (not scored): 8% ingredient overlap
Differences: Lighter · Satin rather than matte (finish) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Oily rather than sensitive (skin types)
$17Ulta Beauty(product price)$8 less (32%)4.2 (339)
Matches: Same finish: matte· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Lighter· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
68
Finish, pigmentation & format
98
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Lighter· Powder rather than stick (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
76
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Lighter · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same warm undertone· Same finish: matte· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (pigmentation)
Score details
Shade match
62
Finish, pigmentation & format
85
Wear & performance
80
Comfort & skin suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · 24-hour wear rather than 16-hour wear (longevity)
Matches: Same finish: matte· Same format: stick· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· 11-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
62
Finish, pigmentation & format
100
Wear & performance
70
Comfort & skin suitability
20
Visibly different colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 11-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort · Oily rather than sensitive (skin types)
Matches: Same finish: matte· Same format: stick· Both claim crease resistance
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
60
Finish, pigmentation & format
93
Wear & performance
85
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Matches: Same finish: matte· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Cool rather than warm undertone
Score details
Shade match
56
Finish, pigmentation & format
90
Wear & performance
85
Comfort & skin suitability
100
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Liquid rather than stick (format) · Long-wearing rather than 16-hour wear (longevity)
$9Ulta Beauty(product price)$16 less (64%)4.2 (2,863)
Matches: Same finish: matte· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Lighter· Powder rather than stick (format)
Score details
Shade match
66
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Same format: stick· Claims hydration
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
61
Finish, pigmentation & format
93
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (pigmentation)
Score details
Shade match
54
Finish, pigmentation & format
85
Wear & performance
80
Comfort & skin suitability
100
Visibly different colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · 24-hour wear rather than 16-hour wear (longevity)
Retailer shade note: rich dark brown with red undertones
Matches: Same finish: matte· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Cool rather than warm undertone
Score details
Shade match
54
Finish, pigmentation & format
85
Wear & performance
80
Comfort & skin suitability
100
Visibly different colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · 24-hour wear rather than 16-hour wear (longevity)
Retailer shade note: deep blackened brown with purple undertones
Matches: Same finish: matte· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Liquid rather than stick (format)
Score details
Shade match
56
Finish, pigmentation & format
90
Wear & performance
73
Comfort & skin suitability
40
Visibly different colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Very close colour· Same warm undertone· Same format: stick
Differences: Bronze rather than brown· Metallic rather than matte (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
85
Finish, pigmentation & format
31
Wear & performance
52
Comfort & skin suitability
40
Very close colour · Metallic · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Bronze rather than brown · Metallic rather than matte (finish) · Opaque rather than buildable (pigmentation) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Fenty Beauty Shadowstix Longwear Eyeshadow Stick in In Big Truffle, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Fearless Umber. Every attribute compared, with its share of the score.
ComparedYour shadeFearless UmberClosest shade matchIn Big TruffleHow they compareScore
Shade match55% of overall91
Colour60%87#502a1d#532e26Very close colourColour difference 2.8 (0 is identical)
Depth15%96Deep / darkDeep / darkSameDepth difference 2.4 on the 0–100 scale
Undertone—not comparableWarmNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall93
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%100StickStickSameBoth stick
Wear & performance10% of overall85
Longevity50%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 89/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Go Cocoa, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Fearless Umber. Every attribute compared, with its share of the score.
ComparedYour shadeFearless UmberClosest overall alternativeGo CocoaHow they compareScore
Shade match55% of overall90
Colour60%83#502a1d#4b2c24Close colourColour difference 3.2 (0 is identical)
Depth15%100Deep / darkDeep / darkSameDepth difference 0.1 on the 0–100 scale
Undertone—not comparableWarmNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall93
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%100StickStickSameBoth stick
Wear & performance10% of overall85
Longevity50%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 90/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautySame price
