Official description
Dark Chocolate Matte
Standardised colour
Brown · Deep / dark · chocolate Details
Matte finish · Opaque pigmentation · Stick
Ulta BeautyProduct price; this shade is not separately priced
Where to buy Go Cocoa (1 store)
Ulta Beautyfrom $20 · product priceView at Ulta BeautySimilar to Alleyoop 11th Hour Cream Eyeshadow & Liner Stick Go Cocoa
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Go Cocoa
Open Complete My LookFive ways to coordinate with Alleyoop 11th Hour Cream Eyeshadow & Liner Stick Go Cocoa, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Sun Tan 400
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, shade Sun Tan 400
- Neighbouring colour: brown / nude with brown
- Combination · Brown / nude · Deep / dark · Warm
$34
Chocolate Cherry
Bobbi Brown Pot Rouge Cream Blush for Lips & Cheeks, shade Chocolate Cherry
- Neighbouring colour: brown / nude with brown
- Combination · Brown / nude · Deep / dark · Warm
$36
Lipstick
Sensual
Milani Color Fetish Matte Lipstick, shade Sensual
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Neutral
$11.99
Cocoa
Juvia's Place The Nude Velvety Matte Lipstick, shade Cocoa
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Neutral
$15
Lip gloss
Praline
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Praline
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Neutral
$26
Quest
Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Quest
- Neighbouring colour: nude with brown
- Combination · Nude · Medium · Warm
$26
View at SephoraLip liner
Cocoa Latte
Juvia's Place Luxe Lip Liners, shade Cocoa Latte
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Warm
$13
Creamy Chocolate
Buxom Power Line Plumping Lip Liner, shade Creamy Chocolate
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Warm
$24
The same colour family across lips, cheeks and eyes.
Blush
Chestnut
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Chestnut
- Close match
- Sold as a lipstick · Brown · Deep / dark · Warm
$27
Lipstick
Journey
Rare Beauty Soft Pinch Lip Oil Stick, shade Journey
- Close match
- Colour match · Brown · Deep / dark · Cool
$25
Espresso Soak
NYX Professional Makeup Lip IV Hydrating Gloss Stain, shade Espresso Soak
- Close match
- Colour match · Brown · Deep / dark · Warm
$12
Lip gloss
Chocolate Glaze
e.l.f. Cosmetics Lip Plumping Gloss, shade Chocolate Glaze
- Close match
- Colour match · Brown · Deep / dark · Warm
$8
Mine
Patrick Ta Major Volume Plumping Lip Gloss, shade Mine
- Same colour family: brown
- Combination · Brown · Deep / dark · Neutral
$26
Lip liner
Mood
Milk Makeup Line + Fill Lip Liner and Allover Lip Color, shade Mood
- Close match
- Colour match · Brown · Deep / dark · Neutral
$22
Walnut
Palladio Beauty Lip Liner Classic Pencil, shade Walnut
- Close match
- Colour match · Brown · Deep / dark · Warm
$9.99
A clear difference in colour or depth, on purpose.
Blush
Berry Glow
Charlotte Tilbury Unreal Lip + Cheek Glow Blush Stick, shade Berry Glow
- Contrast: berry with brown
- Combination · Berry · Deep / dark · Cool
$44
Black Cherry
Huda Beauty Blush Filter Soft Glow Liquid Blush, shade Black Cherry
- Contrast: berry with brown
- Combination · Berry · Deep / dark · Cool
$25
Lipstick
121 Blush Addict
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 121 Blush Addict
- Contrast: lighter
- Combination · Pink · Deep / dark · Warm
$16
185 Prosperous Red
L'Oréal Paris Colour Riche Original Satin Lipstick, shade 185 Prosperous Red
- Contrast: red with brown
- Combination · Red · Deep / dark · Warm
$14.99
View at WalmartLip gloss
Raspberry Jam
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Raspberry Jam
- Contrast: red with brown
- Combination · Red · Deep / dark · Warm
$22
104 Black Cherry
Dior Lip Glow Oil Hydrating High-Shine Gloss, shade 104 Black Cherry
- Contrast: red with brown
- Combination · Red · Deep / dark · Cool
$42
Lip liner
Hush Hush Henna
Buxom Power Line Plumping Lip Liner, shade Hush Hush Henna
- Contrast: lighter
- Combination · Brown · Deep / dark · Warm
$24
Alien
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Alien
- Contrast: other with brown
- Combination · Other · Deep / dark
$6
Soft colours close to a natural flush.
Blush
Sun Bronze 200
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, shade Sun Bronze 200
- Soft colour, close to a natural flush
- Combination · Brown / nude · Light · Warm
$34
Buff
Maybelline Fit Me Blush, shade Buff
- Soft colour, close to a natural flush
- Combination · Brown / nude · Medium · Warm
$9.19
View at CVSLipstick
Hot Carmelo
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Hot Carmelo
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Warm
$11
Fair Game
Smashbox Always On Longwear Matte Liquid Lipstick, shade Fair Game
- Soft colour, close to a natural flush
- Combination · Nude · Light · Warm
$27
Lip gloss
Echo
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Echo
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Cool
$18
007 Fill Fantasy
Revlon PhotoReady Instant Plump Serum, shade 007 Fill Fantasy
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Neutral
$12.99
Lip liner
Penthouse
Morphe Signature Lip Pencil, shade Penthouse
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Warm
$7
June
MERIT Signature Lip Sheer Lip Liner, shade June
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Warm
$24
Saturated or deep colours that stand out.
Blush
Coco-Loco
Huda Beauty Blush Filter Soft Glow Liquid Blush, shade Coco-Loco
- Deep colour that stands out
- Combination · Terracotta · Deep / dark · Warm
$25
You Go Cocoa
e.l.f. Cosmetics Halo Glow Blush Beauty Wand, shade You Go Cocoa
- Deep colour that stands out
- Combination · Terracotta · Deep / dark · Warm
$10
Lipstick
Flesh 3 109
Pat McGrath Labs MatteTrance Lipstick, shade Flesh 3 109
- Deep colour that stands out
- Combination · Rose · Deep / dark · Warm
$39
Tropic Bliss
Kosas Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides, shade Tropic Bliss
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$25
Lip gloss
Posh
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss, shade Posh
- Deep colour that stands out
- Combination · Rose · Deep / dark · Warm
$21
109 Goji
Dior Lip Glow Butter Hydrating Gloss Balm, shade 109 Goji
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$42
Lip liner
Aubergine
Palladio Beauty Lip Liner Classic Pencil, shade Aubergine
- Deep colour that stands out
- Combination · Plum · Deep / dark · Warm
$9.99
Rosewood
L.A. Girl Long-Lasting Shockwave Lip Liner, shade Rosewood
- Deep colour that stands out
- Combination · Rose · Deep / dark · Warm
$5
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
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- Discover coloursColours that suit your skin and the look you want
- Shop this colourEvery eyeshadow that is deep, brown
New to colour theory? Read the colour guide
Shade details
- Swatch colour
- #4b2c24
- L* 21.7 a* 13.3 b* 11.2
- Colour family
- Brown
- from the description (“chocolate”)
- Colour depth
- Deep / dark
- from the description (“dark”)
- Primary undertone
- Not listed
- not stated
- Secondary undertone
- Not listed
- not stated
- Colour description
- Chocolate
- from the description (“dark chocolate matte”)
- Finish
- Matte
- this shade's description
- Pigmentation
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Stick
- the product's attributes
- Wear claims
- Long-wearing, claimed, Transfer-resistant, Waterproof, Smudge-resistant, Crease-resistant
- the product's attributes or description
- Skin suitability claims
- Hydrating, Comfortable
- the product's attributes or description
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (14)
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick- Baby PearlChampagne Shimmer
- Bronze MedalBrown Shimmer
- CharcolitGray Shimmer
- Coffee BreakChestnut Matte
- Espresso SelfSmoky Mocha Matte
- Gotta GuavaRose Shimmer
- Making MauvesMauve Matte
- Taupe DollarTaupe Matte
- Plum UpSmoky Amethyst Shimmer
- Penny PassionSoft Copper Shimmer
- Victory BlushLight Pink Shimmer
- Cinnamon SpiceCinnamon Brown Matte
- Go CocoaDark Chocolate Matte(this shade)
- MidnightBlack Matte