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11th Hour Cream Eyeshadow & Liner Stick Go Cocoa dupes and alternatives Alleyoop

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: Fenty Beauty Shadowstix Longwear Eyeshadow Stick In Big Truffle

The equivalent shade and the most similar eyeshadow overall.

Your shade
Alleyoop
Go CocoaChange shade
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte · Opaque
The match
Fenty Beauty
In Big Truffle
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte · Opaque
Overall match
93out of 100
Shade (Shade match)
93
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
40
Shade match
93out of 100
Colour
90
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$26Ulta BeautyUlta Beauty
Costs $6 more

Your shade $20 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Fearless Umber
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same finish: matteSame format: stickBoth claim crease resistance

    Differences: Buildable rather than opaque (pigmentation)16-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    90
    Finish, pigmentation & format
    93
    Wear & performance
    85
    Comfort & skin suitability
    80

    Close colour · Matte · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: matte deep warm brown

    Medium confidence· Digital match

    View match
  2. #3 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Determined
    Shade match 90
    $11.99Ulta BeautyUlta Beauty$8.01 less (40%)

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: 24-hour wear rather than long-wearing (longevity)Does not claim waterproofDoes not claim comfort

    Score details
    Shade match
    90
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 21% ingredient overlap

    Differences: 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  3. #4 · Smashbox

    Always On Cream Eye Shadow Stick

    Hotshot
    Shade match 88
    $25Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Buildable rather than opaque (pigmentation)Does not claim crease resistanceDoes not claim waterproof

    Score details
    Shade match
    88
    Finish, pigmentation & format
    91
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte dark brown

    Medium confidence· Digital match

    View match
  4. #5 · Rare Beauty

    Soft Pinch Liquid Contour

    Sublime
    Shade match 87
    $30SephoraSephoraCosts $10 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceBoth claim comfort

    Differences: Buildable rather than opaque (pigmentation)Liquid rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    87
    Finish, pigmentation & format
    77
    Wear & performance
    88
    Comfort & skin suitability
    80

    Close colour · Natural · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Does not claim waterproof · Does not claim hydration

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: deep (cool brown)

    Medium confidence· Digital match

    View match
  5. #6 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Creme Brulee

    Matched on pan 3

    Shade match 92
    $28Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourSame finish: matte

    Differences: Powder rather than stick (format)Not listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    92
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutral rosy brown tones

    Medium confidence· Digital match

    View match
  6. #7 · Laura Mercier

    Caviar Stick Eyeshadow

    Dark Cacao
    Shade match 72
    $34SephoraSephoraCosts $14 more

    Matches: Same finish: matteSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourLighter24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    100
    Wear & performance
    85
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte dark red brown

    Medium confidence· Digital match

    View match
  7. #8 · NARS

    Total Seduction Eyeshadow Stick

    Rebellion
    Shade match 80
    $34SephoraSephoraCosts $14 more

    Matches: Same finish: matteBoth claim crease resistanceBoth claim waterproof

    Differences: Buildable rather than opaque (pigmentation)16-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    80
    Finish, pigmentation & format
    91
    Wear & performance
    85
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 21% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte rich dark brown

    Medium confidence· Digital match

    View match
  8. #9 · Rare Beauty

    Soft Pinch Liquid Contour

    Peaceful
    Shade match 84
    $30SephoraSephoraCosts $10 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceBoth claim comfort

    Differences: Buildable rather than opaque (pigmentation)Liquid rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    84
    Finish, pigmentation & format
    77
    Wear & performance
    88
    Comfort & skin suitability
    80

    Close colour · Natural · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Does not claim waterproof · Does not claim hydration

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: deep (neutral brown)

    Medium confidence· Digital match

    View match
  9. Shade match 76
    $34SephoraSephoraCosts $14 more

    Matches: Same finish: matteBoth claim crease resistanceBoth claim waterproof

    Differences: LighterBuildable rather than opaque (pigmentation)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    91
    Wear & performance
    85
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 21% ingredient overlap

    Differences: Lighter · Buildable rather than opaque (pigmentation) · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  10. #11 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Americano
    Match not determinedLow data confidence
    $28Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matteSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourDoes not claim crease resistanceDoes not claim waterproof

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 51% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: rich dark brown matte

    Low confidence· Digital match

    View match
  11. #12 · Nudestix

    Magnetic Matte Eye Color

    Cocoa
    Shade match 72
    $29Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same finish: matteSame format: stickBoth claim waterproof

    Differences: Noticeably different swatch colourLighter11-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 11-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: dark chocolate brown

    Medium confidence· Digital match

    View match
  12. #13 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 12

    Shade match 80
    $11Ulta BeautyUlta Beauty$9 less (45%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Palette rather than stick (format)Not listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    80
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  13. #14 · R.E.M. Beauty

    Starlet Matte Liquid Eyeshadow

    TY
    Shade match 64
    $22Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourLiquid rather than stick (format)Does not claim hydration

    Score details
    Shade match
    64
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    80

    Visibly different colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Liquid rather than stick (format) · Does not claim hydration

    Retailer shade note: dark brown

    Medium confidence· Digital match

    View match
  14. #15 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Brownie Badd'R
    Shade match 62
    $13$26SephoraSephora$7 less (35%)

    Matches: Same finish: matteSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    62
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim comfort · Does not claim hydration

    Retailer shade note: black brown

    Medium confidence· Digital match

    View match
  15. #16 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Neutral Moment

    Matched on pan 3

    Shade match 80
    $28Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matte

    Differences: LighterPowder rather than stick (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutral earthy tones

    Medium confidence· Digital match

    View match
  16. #17 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Café Serré
    Match not determinedLow data confidence
    $32SephoraSephoraCosts $12 more

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourLiquid rather than stick (format)Does not claim waterproof

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Liquid rather than stick (format) · Does not claim waterproof · Does not claim hydration

    Retailer shade note: matte rich coffee

    Low confidence· Digital match

    View match
  17. #18 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    130 Hater
    Shade match 68
    $29SephoraSephoraCosts $9 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterPowder rather than stick (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    90
    Wear & performance
    85
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · 14-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  18. #19 · Stila

    Liqua-Play Eye Shadow

    Cocoa Pop Matte
    Shade match 64
    $25Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Does not claim waterproof

    Retailer shade note: deep chocolate brown

    Medium confidence· Digital match

    View match
  19. Shade match 62
    $25SephoraSephoraCosts $5 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterLiquid rather than stick (format)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    92
    Wear & performance
    85
    Comfort & skin suitability
    80

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: deep blackened brown with purple undertones

    Medium confidence· Digital match

    View match
  20. #21 · R.E.M. Beauty

    Starlet Matte Liquid Eyeshadow

    ILY
    Shade match 59
    $22Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterLiquid rather than stick (format)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    80

    Visibly different colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · Does not claim hydration

    Retailer shade note: cool chocolate brown

    Medium confidence· Digital match

    View match
  21. #22 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Main Character
    Shade match 53
    $12.99Ulta BeautyUlta Beauty$7.01 less (35%)

    Matches: Same finish: matteSame format: stickSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterDoes not claim hydration

    Score details
    Shade match
    53
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    80

    Visibly different colour · Matte

    Ingredients (not scored): 63% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Does not claim hydration

    Retailer shade note: rich, deep cocoa-brown shade with a matte finish

    Medium confidence· Digital match

    View match
  22. Shade match 58
    $25SephoraSephoraCosts $5 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterLiquid rather than stick (format)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    92
    Wear & performance
    85
    Comfort & skin suitability
    80

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: deep warm brown

    Medium confidence· Digital match

    View match
  23. #24 · Urban Decay

    Naked Eyeshadow Stick

    Sinnocent
    Shade match 56
    $25Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same finish: matteSame format: stickSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    93
    Wear & performance
    100
    Comfort & skin suitability
    60

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Does not claim comfort

    Retailer shade note: rich brown matte

    Medium confidence· Digital match

    View match
  24. #25 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Cold Brew Einspanner

    Matched on pan 3

    Shade match 71
    $28Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterPowder rather than stick (format)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: espresso brown tones

    Medium confidence· Digital match

    View match
  25. #26 · Rabanne

    Colorshot Matte Liquid Eyeshadow

    01 My Bad
    Shade match 57
    $26Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterLiquid rather than stick (format)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    92
    Wear & performance
    85
    Comfort & skin suitability
    80

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: mocha brown matte

    Medium confidence· Digital match

    View match
  26. #27 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Chestnut Sculpt
    Shade match 64
    $32SephoraSephoraCosts $12 more

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourLighterSatin rather than matte (finish)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    80
    Wear & performance
    85
    Comfort & skin suitability
    60

    Slight colour difference · Satin

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Satin rather than matte (finish) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: rich cocoa

    Medium confidence· Digital match

    View match
  27. #28 · about-face

    Matte Fluid Eye Paint

    Weightless
    Shade match 62
    $17Ulta BeautyUlta Beauty(product price)$3 less (15%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    91
    Wear & performance
    70
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  28. #29 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Espresso
    Shade match 74
    $25SephoraSephoraCosts $5 more

    Matches: Same pigmentation: opaqueSame longevity: long-wearingBoth claim crease resistance

    Differences: LighterShimmer rather than matte (finish)Does not claim hydration

    Score details
    Shade match
    74
    Finish, pigmentation & format
    46
    Wear & performance
    100
    Comfort & skin suitability
    80

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Lighter · Shimmer rather than matte (finish) · Does not claim hydration

    Retailer shade note: deep neutral brown

    Medium confidence· Digital match

    View match
  29. #30 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Baby Got M·A·C
    Shade match 52
    $25SephoraSephoraCosts $5 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterLiquid rather than stick (format)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    92
    Wear & performance
    85
    Comfort & skin suitability
    80

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: rich dark brown with red undertones

    Medium confidence· Digital match

    View match
  30. #31 · NYX Professional Makeup

    Lid Lingerie Cream Eye Pigment

    Mocha Mesh
    Shade match 91
    $12Ulta BeautyUlta Beauty$8 less (40%)

    Matches: Very close colour

    Differences: Metallic rather than matte (finish)24-hour wear rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    91
    Finish, pigmentation & format
    20
    Wear & performance
    55
    Comfort & skin suitability
    40

    Very close colour · Metallic

    Ingredients (not scored): 6% ingredient overlap

    Differences: Metallic rather than matte (finish) · 24-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: mocha

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest match works

Fenty Beauty Shadowstix Longwear Eyeshadow Stick in In Big Truffle, against Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Go Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeGo CocoaClosest matchIn Big TruffleScore
Shade match55% of overall93
Colour90#4b2c24#532e26Very close colourColour difference 2.3 (0 is identical)
Depth96Deep / darkDeep / darkSameDepth difference 2.5 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall100
Finish100MatteMatteSameSame matte finish
Pigmentation100OpaqueOpaqueSameSame opaque opacity
Format100StickStickSameBoth stick
Wear & performance10% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 93/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Shadowstix Longwear Eyeshadow Stick in In Big Truffle.

Same or better

  • Very close colour
  • Same finish: matte
  • Same pigmentation: opaque
  • Same format: stick
  • Same longevity: long-wearing
  • Both claim crease resistance
  • Both claim waterproof

Different

  • Does not claim comfort
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionDark Chocolate Mattechocolate brown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy In Big Truffle

Best price
$26Ulta BeautyUlta Beauty
Costs $6 more

Your shade $20 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.