11th Hour Cream Eyeshadow & Liner Stick Plum Up dupes and alternatives Alleyoop
4.5 (1,480)·Purple · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: shimmer· Both claim crease resistance
Differences: Mauve rather than purple· Buildable rather than opaque (pigmentation)· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
76
Finish, pigmentation & format
91
Wear & performance
85
Comfort & skin suitability
80
Close colour · Shimmer · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Mauve rather than purple · Buildable rather than opaque (pigmentation) · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration
Differences: Plum rather than purple· 10-hour wear rather than long-wearing (longevity)· Does not claim waterproof
Score details
Shade match
75
Finish, pigmentation & format
85
Wear & performance
73
Comfort & skin suitability
40
Close colour · Metallic
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than purple · 10-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: shimmer· Same longevity: long-wearing· Both claim crease resistance
Differences: Warm rather than cool undertone· Bronze rather than purple· Does not claim waterproof
Score details
Shade match
62
Finish, pigmentation & format
97
Wear & performance
88
Comfort & skin suitability
40
Close colour · Shimmer
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Bronze rather than purple · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Near-identical swatch colour· Same finish: shimmer· Same pigmentation: opaque
Differences: Brown rather than purple· Palette rather than stick (format)· Not listed rather than long-wearing (longevity)
Score details
Shade match
72
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Looks identical · Shimmer · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Brown rather than purple · Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Same format: stick· Both claim crease resistance
Differences: Glitter rather than shimmer (finish)· Sheer rather than opaque (pigmentation)· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
77
Finish, pigmentation & format
65
Wear & performance
73
Comfort & skin suitability
60
Slight colour difference · Glitter · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Glitter rather than shimmer (finish) · Sheer rather than opaque (pigmentation) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Very close colour· Same finish: shimmer· Same pigmentation: opaque
Differences: Brown rather than purple· Powder rather than stick (format)· Not listed rather than long-wearing (longevity)
Score details
Shade match
70
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Brown rather than purple · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: smokey chocolate brown shimmer
Matches: Same pigmentation: opaque· Same format: stick· Both claim waterproof
Differences: Brown rather than purple· 12-hour wear rather than long-wearing (longevity)· Does not claim crease resistance
Score details
Shade match
61
Finish, pigmentation & format
90
Wear & performance
67
Comfort & skin suitability
40
Close colour · Metallic · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Brown rather than purple · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Same finish: shimmer
Differences: Noticeably different swatch colour· Sheer rather than opaque (pigmentation)· Not listed rather than long-wearing (longevity)
Score details
Shade match
69
Finish, pigmentation & format
84
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Sheer rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: shimmer· Same pigmentation: opaque· Both claim crease resistance
Differences: Brown rather than purple· Powder rather than stick (format)· 8-hour wear rather than long-wearing (longevity)
Score details
Shade match
58
Finish, pigmentation & format
90
Wear & performance
73
Comfort & skin suitability
40
Close colour · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Brown rather than purple · Powder rather than stick (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: shimmer· Same longevity: long-wearing· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Plum rather than purple
Score details
Shade match
56
Finish, pigmentation & format
88
Wear & performance
88
Comfort & skin suitability
40
Slight colour difference · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than purple · Powder rather than stick (format) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Deeper· Mauve rather than purple· Palette rather than stick (format)
Score details
Shade match
64
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Close colour · Shimmer
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Mauve rather than purple · Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same pigmentation: opaque· Same longevity: long-wearing
Differences: Taupe rather than purple· Powder rather than stick (format)· Does not claim crease resistance
Score details
Shade match
62
Finish, pigmentation & format
81
Wear & performance
70
Comfort & skin suitability
40
Close colour · Metallic · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Taupe rather than purple · Powder rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same pigmentation: opaque· Same format: stick· Both claim waterproof
Differences: Brown rather than purple· 12-hour wear rather than long-wearing (longevity)· Does not claim crease resistance
Score details
Shade match
57
Finish, pigmentation & format
90
Wear & performance
67
Comfort & skin suitability
40
Close colour · Metallic · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Brown rather than purple · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
Retailer shade note: metallic rustic reddish brown
Matches: Same pigmentation: opaque· Same format: stick· Both claim crease resistance
Differences: Noticeably different swatch colour· Deeper· Warm rather than cool undertone
Score details
Shade match
48
Finish, pigmentation & format
90
Wear & performance
85
Comfort & skin suitability
100
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Warm rather than cool undertone · Bronze rather than purple · 24-hour wear rather than long-wearing (longevity)
Matches: Same format: stick· Both claim waterproof
Differences: Lighter· Neutral rather than cool undertone· Grey rather than purple
Score details
Shade match
58
Finish, pigmentation & format
88
Wear & performance
67
Comfort & skin suitability
40
Slight colour difference · Metallic
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Grey rather than purple · 11-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Same format: stick· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Mauve rather than purple
Score details
Shade match
56
Finish, pigmentation & format
88
Wear & performance
67
Comfort & skin suitability
40
Slight colour difference · Metallic
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than purple · 11-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
Matches: Same format: stick· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Plum rather than purple
Score details
Shade match
54
Finish, pigmentation & format
83
Wear & performance
85
Comfort & skin suitability
40
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than purple · Buildable rather than opaque (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: a shimmering medium pink / a blackened cherry
Matches: Same cool undertone· Same finish: shimmer· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Lighter· Grey rather than purple
Score details
Shade match
48
Finish, pigmentation & format
100
Wear & performance
67
Comfort & skin suitability
40
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Grey rather than purple · 24-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
$9Ulta Beauty(product price)$8 less (47%)4.2 (2,863)
Matches: Same finish: shimmer
Differences: Grey rather than purple· Buildable rather than opaque (pigmentation)· Powder rather than stick (format)
Score details
Shade match
61
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Shimmer · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Grey rather than purple · Buildable rather than opaque (pigmentation) · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Brown rather than purple· Buildable rather than opaque (pigmentation)· 8-hour wear rather than long-wearing (longevity)
Score details
Shade match
54
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
80
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Brown rather than purple · Buildable rather than opaque (pigmentation) · 8-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: shimmer· Same format: stick· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Bronze rather than purple
Score details
Shade match
43
Finish, pigmentation & format
100
Wear & performance
85
Comfort & skin suitability
40
Slight colour difference · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Bronze rather than purple · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same finish: shimmer· Same format: stick· Both claim crease resistance
Differences: Noticeably different swatch colour· Taupe rather than purple· Buildable rather than opaque (pigmentation)
Score details
Shade match
43
Finish, pigmentation & format
93
Wear & performance
85
Comfort & skin suitability
80
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Taupe rather than purple · Buildable rather than opaque (pigmentation) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Differences: Brown rather than purple· Palette rather than stick (format)· Not listed rather than long-wearing (longevity)
Score details
Shade match
56
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer
Ingredients (not scored): 4% ingredient overlap
Differences: Brown rather than purple · Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: modern beige, java jazz, & cocoa dip
Matches: Near-identical swatch colour· Same pigmentation: opaque
Differences: Mauve rather than purple· Matte rather than shimmer (finish)· Palette rather than stick (format)
Score details
Shade match
79
Finish, pigmentation & format
38
Wear & performance
40
Comfort & skin suitability
40
Looks identical · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Mauve rather than purple · Matte rather than shimmer (finish) · Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Need It Nude, against Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Plum Up. Matched on pan 10. Every attribute compared, with its share of the score.
ComparedYour shadePlum UpClosest shade matchNeed It NudeHow they compareScore
Shade match55% of overall80
Colour60%84#7f6260#7c5a58Close colourColour difference 3.1 (0 is identical)
Depth15%92Deep / darkDeep / darkSameDepth difference 3.8 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Overall match 61/100Shade match 80/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MERIT Solo Shadow Cream Eyeshadow in Iris, against Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Plum Up. Every attribute compared, with its share of the score.
ComparedYour shadePlum UpClosest overall alternativeIrisHow they compareScore
Shade match55% of overall77
Colour60%75#7f6260#8e6966Close colourColour difference 4.3 (0 is identical)
Depth15%88Deep / darkMediumCloseDepth difference 5.2 on the 0–100 scale
Overall match 82/100Shade match 77/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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