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11th Hour Cream Eyeshadow & Liner Stick Gotta Guava dupes and alternatives Alleyoop

Rose · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Jane Iredale ColorLuxe Eye Shadow Stick Rosé

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Alleyoop
Gotta GuavaChange shade
Colour family, undertone and depth: Rose · Medium
Finish and pigmentation: Shimmer · Opaque
The match
Jane Iredale
Rosé
Colour family, undertone and depth: Pink · Medium
Finish and pigmentation: Shimmer · Opaque
Shade match
87out of 100
Colour
96
Depth
99
Undertone (Undertone and colour family)
60
Medium confidence· Digital matchWhy it matches
Match price
$28Ulta BeautyUlta Beauty
Costs $8 more

Your shade $20 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Laura Mercier Caviar Stick Eyeshadow Modern Rose

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Alleyoop
Gotta GuavaChange shade
Colour family, undertone and depth: Rose · Medium
Finish and pigmentation: Shimmer · Opaque
The match
Laura Mercier
Modern Rose
Colour family, undertone and depth: Pink · Medium
Finish and pigmentation: Shimmer · Opaque
Overall match
88out of 100
Shade (Shade match)
81
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
85
Comfort (Comfort & skin suitability)
100
Best price
$34SephoraSephora
Costs $14 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Blush
    Shade match 81
    $25SephoraSephoraCosts $5 more

    Matches: Very close colourSame finish: shimmerSame pigmentation: opaque

    Differences: Pink rather than roseDoes not claim hydration

    Score details
    Shade match
    81
    Finish, pigmentation & format
    98
    Wear & performance
    100
    Comfort & skin suitability
    80

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Pink rather than rose · Does not claim hydration

    Retailer shade note: rosy pink

    Medium confidence· Digital match

    View match
  2. #4 · Make Up For Ever

    Aqua Resist Smoky Eyeshadow Stick

    11 Pink Canyon
    Shade match 85
    $29SephoraSephoraCosts $9 more

    Matches: Same finish: shimmerSame pigmentation: opaqueSame format: stick

    Differences: 24-hour wear rather than long-wearing (longevity)Does not claim crease resistanceDoes not claim comfort

    Score details
    Shade match
    85
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: 24-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: rosewood

    Medium confidence· Digital match

    View match
  3. #5 · Laura Mercier

    Caviar Stick Eyeshadow

    Wild Rose
    Shade match 74
    $34SephoraSephoraCosts $14 more

    Matches: Same finish: shimmerSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourLighter24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    100
    Wear & performance
    85
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: shimmering champagne rose

    Medium confidence· Digital match

    View match
  4. #6 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Rosy Cheeks
    Shade match 77
    $10.50Ulta BeautyUlta Beauty(product price)$9.50 less (48%)

    Matches: Same finish: shimmerBoth claim crease resistanceBoth claim waterproof

    Differences: Pink rather than roseNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    97
    Wear & performance
    70
    Comfort & skin suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Pink rather than rose · Not listed rather than long-wearing (longevity)

    Retailer shade note: medium pink shimmer

    Medium confidence· Digital match

    View match
  5. #7 · Laura Mercier

    Caviar Stick Eyeshadow

    Strike A Rose
    Shade match 71
    $34Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Same finish: shimmerSame pigmentation: opaqueSame format: stick

    Differences: Terracotta rather than rose24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    100
    Wear & performance
    85
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Terracotta rather than rose · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: roseglow shimmering terracotta

    Medium confidence· Digital match

    View match
  6. #8 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    27S peony
    Shade match 83
    $39SephoraSephoraCosts $19 more

    Matches: Very close colourSame finish: shimmerBoth claim crease resistance

    Differences: Pink rather than roseBuildable rather than opaque (pigmentation)Liquid rather than stick (format)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    80

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Pink rather than rose · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim hydration

    Retailer shade note: warm pink shimmer

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    You Rock!
    Shade match 72
    $10.50Ulta BeautyUlta Beauty(product price)$9.50 less (48%)

    Matches: Same finish: shimmerBoth claim crease resistanceBoth claim waterproof

    Differences: Brown rather than roseNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    97
    Wear & performance
    70
    Comfort & skin suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Brown rather than rose · Not listed rather than long-wearing (longevity)

    Retailer shade note: medium golden brown shimmer

    Medium confidence· Digital match

    View match
  8. #10 · Laura Mercier

    Caviar Stick Eyeshadow

    Forbidden Rose
    Shade match 67
    $34SephoraSephoraCosts $14 more

    Matches: Very close colourSame finish: shimmerSame pigmentation: opaque

    Differences: Copper rather than rose24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    85
    Comfort & skin suitability
    100

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Copper rather than rose · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: roseglow shimmering copper

    Medium confidence· Digital match

    View match
  9. #11 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Yogurt
    Shade match 78
    $6Ulta BeautyUlta Beauty$14 less (70%)

    Matches: Same format: stickSame longevity: long-wearingBoth claim crease resistance

    Differences: Does not claim waterproofDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    78
    Finish, pigmentation & format
    88
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Metallic

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  10. #12 · Sacheu

    Long Wear Liquid Eyeshadow STAY-N

    Shu-ggah
    Shade match 76
    $16Ulta BeautyUlta Beauty$4 less (20%)

    Matches: Same finish: shimmerSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourLiquid rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    76
    Finish, pigmentation & format
    90
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Liquid rather than stick (format) · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: rose gold shimmer

    Medium confidence· Digital match

    View match
  11. #13 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Fizzy Fig
    Shade match 65
    $25SephoraSephoraCosts $5 more

    Matches: Same finish: shimmerSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourMauve rather than roseDoes not claim hydration

    Score details
    Shade match
    65
    Finish, pigmentation & format
    98
    Wear & performance
    100
    Comfort & skin suitability
    80

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than rose · Does not claim hydration

    Retailer shade note: copper mauve

    Medium confidence· Digital match

    View match
  12. #14 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Girl's Girl
    Shade match 63
    $12.99Ulta BeautyUlta Beauty$7.01 less (35%)

    Matches: Same finish: shimmerSame format: stickSame longevity: long-wearing

    Differences: Golden rather than roseDoes not claim hydration

    Score details
    Shade match
    63
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Shimmer

    Ingredients (not scored): 63% ingredient overlap

    Differences: Golden rather than rose · Does not claim hydration

    Retailer shade note: bright rose‑gold shade with soft-pink & a shimmer finish

    Medium confidence· Digital match

    View match
  13. #15 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Chocolate Dahlia

    Matched on pan 2

    Shade match 83
    $28SephoraSephoraCosts $8 more

    Matches: Same finish: shimmer

    Differences: Palette rather than stick (format)Not listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    83
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: crushed pearl (shimmer), cool khaki, brown sugar

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Rose Water

    Matched on pan 1

    Shade match 81
    $4Ulta BeautyUlta Beauty$16 less (80%)

    Matches: Very close colourSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Pink rather than rosePowder rather than stick (format)Does not claim crease resistance

    Score details
    Shade match
    81
    Finish, pigmentation & format
    81
    Wear & performance
    70
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than rose · Powder rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  15. #17 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Mauve Amethyst
    Shade match 70
    $25Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Mauve rather than rose8-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    70
    Finish, pigmentation & format
    88
    Wear & performance
    85
    Comfort & skin suitability
    80

    Slight colour difference · Metallic

    Ingredients (not scored): 7% ingredient overlap

    Differences: Mauve rather than rose · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: vintage mauve

    Medium confidence· Digital match

    View match
  16. #18 · about-face

    Fractal Glitter Eye Paint

    Digital Demise
    Shade match 66
    $18Ulta BeautyUlta Beauty$2 less (10%)

    Matches: Same finish: shimmerSame longevity: long-wearingBoth claim crease resistance

    Differences: Brown rather than roseDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    66
    Finish, pigmentation & format
    97
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than rose · Does not claim comfort · Does not claim hydration

    Retailer shade note: shimmering golden cinnamon

    Medium confidence· Digital match

    View match
  17. #19 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Peach Madeline

    Matched on pan 3

    Shade match 81
    $28SephoraSephoraCosts $8 more

    Matches: Very close colourSame finish: shimmer

    Differences: Mauve rather than rosePalette rather than stick (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Mauve rather than rose · Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: apricot soda, peach sorbet, mandarin crumble

    Medium confidence· Digital match

    View match
  18. #20 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Rosy

    Matched on the Affinity pan

    Shade match 79
    $48Ulta BeautyUlta BeautyCosts $28 more

    Matches: Same finish: shimmerSame pigmentation: opaque

    Differences: LighterPowder rather than stick (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  19. #21 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    230 Serving
    Shade match 83
    $29SephoraSephoraCosts $9 more

    Matches: Very close colourSame pigmentation: opaqueBoth claim crease resistance

    Differences: Nude rather than roseDuochrome rather than shimmer (finish)Powder rather than stick (format)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    65
    Wear & performance
    85
    Comfort & skin suitability
    40

    Very close colour · Duochrome · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Nude rather than rose · Duochrome rather than shimmer (finish) · Powder rather than stick (format) · 14-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: pinky nude with iridescent pearls

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    All About Shadow Quad Eyeshadow

    Pink Chocolate

    Matched on pan 3

    Shade match 69
    $44Ulta BeautyUlta BeautyCosts $24 more

    Matches: Same finish: shimmerSame longevity: long-wearingBoth claim crease resistance

    Differences: LighterPink rather than rosePowder rather than stick (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    88
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Lighter · Pink rather than rose · Powder rather than stick (format) · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  21. #23 · RMS Beauty

    Eyelights Cream Eyeshadow

    Halo
    Shade match 70
    $30Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceBoth claim hydration

    Differences: Brown rather than roseBuildable rather than opaque (pigmentation)Does not claim waterproof

    Score details
    Shade match
    70
    Finish, pigmentation & format
    81
    Wear & performance
    88
    Comfort & skin suitability
    60

    Close colour · Metallic · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Brown rather than rose · Buildable rather than opaque (pigmentation) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: rich ruby brown

    Medium confidence· Digital match

    View match
  22. #24 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Plum Pewter
    Shade match 57
    $25SephoraSephoraCosts $5 more

    Matches: Same finish: shimmerSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Plum rather than roseDoes not claim hydration

    Score details
    Shade match
    57
    Finish, pigmentation & format
    98
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Plum rather than rose · Does not claim hydration

    Retailer shade note: taupe plum

    Medium confidence· Digital match

    View match
  23. #25 · ColourPop

    Shadow Stix

    Next Spot
    Shade match 71
    $9Ulta BeautyUlta Beauty$11 less (55%)

    Matches: Same pigmentation: opaqueSame longevity: long-wearing

    Differences: Mauve rather than roseDoes not claim crease resistanceDoes not claim waterproof

    Score details
    Shade match
    71
    Finish, pigmentation & format
    88
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Mauve rather than rose · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: metallic silvery mauve

    Medium confidence· Digital match

    View match
  24. #26 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Mauve On Over
    Shade match 60
    $10.50Ulta BeautyUlta Beauty(product price)$9.50 less (48%)

    Matches: Same finish: shimmerBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourLighterMauve rather than rose

    Score details
    Shade match
    60
    Finish, pigmentation & format
    97
    Wear & performance
    70
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Mauve rather than rose · Not listed rather than long-wearing (longevity)

    Retailer shade note: medium mauve shimmer

    Medium confidence· Digital match

    View match
  25. #27 · Urban Decay

    24/7 Eyeshadow

    Bad Seed
    Shade match 72
    $23Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: shimmerSame pigmentation: opaque

    Differences: Pink rather than rosePowder rather than stick (format)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Pink rather than rose · Powder rather than stick (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: warm pink shimmer

    Medium confidence· Digital match

    View match
  26. #28 · MAC Cosmetics

    Satin Eyeshadow

    Haux
    Shade match 68
    $26Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: shimmerSame pigmentation: opaqueBoth claim crease resistance

    Differences: Brown rather than rosePowder rather than stick (format)8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    90
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than rose · Powder rather than stick (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: soft muted rosy brown

    Medium confidence· Digital match

    View match
  27. #29 · Half Magic

    Eyeshadow Singles

    Glamourust
    Shade match 79
    $15Ulta BeautyUlta Beauty(product price)$5 less (25%)

    Matches: Same pigmentation: opaque

    Differences: Powder rather than stick (format)Not listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    79
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: metallic rusty rose

    Medium confidence· Digital match

    View match
  28. #30 · Charlotte Tilbury

    Eyes To Mesmerise Cream Eyeshadow

    Rose Gold
    Shade match 58
    $36SephoraSephoraCosts $16 more

    Matches: Same finish: shimmerSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterPink rather than rose

    Score details
    Shade match
    58
    Finish, pigmentation & format
    97
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than rose · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: light pink

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Jane Iredale ColorLuxe Eye Shadow Stick in Rosé, against Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Gotta Guava. Every attribute compared, with its share of the score.

ComparedYour shadeGotta GuavaClosest shade matchRoséScore
Shade match55% of overall87
Colour96#ba7e7d#b57e7eLooks identicalColour difference 1.3 (0 is identical)
Depth99MediumMediumSameDepth difference 0.8 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family60RosePinkSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall100
Finish100ShimmerShimmerSameSame shimmer finish
Pigmentation100OpaqueOpaqueSameSame opaque opacity
Format100StickStickSameBoth stick
Wear & performance10% of overall70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared60
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 88/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale ColorLuxe Eye Shadow Stick in Rosé.

Same or better

  • Near-identical swatch colour
  • Same finish: shimmer
  • Same pigmentation: opaque
  • Same format: stick
  • Same longevity: long-wearing
  • Both claim hydration

Different

  • Does not claim crease resistance
  • Does not claim waterproof
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 51%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionRose Shimmermedium pink pearl
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Laura Mercier Caviar Stick Eyeshadow in Modern Rose, against Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Gotta Guava. Every attribute compared, with its share of the score.

ComparedYour shadeGotta GuavaClosest overall alternativeModern RoseScore
Shade match55% of overall81
Colour86#ba7e7d#b1817eVery close colourColour difference 2.9 (0 is identical)
Depth99MediumMediumSameDepth difference 0.4 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family60RosePinkSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall100
Finish100ShimmerShimmerSameSame shimmer finish
Pigmentation100OpaqueOpaqueSameSame opaque opacity
Format100StickStickSameBoth stick
Wear & performance10% of overall85
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Skin typesnot comparableNot listedNormal, Dry, CombinationNot listed for eitherSkin types not listed for one product
Overall match 88/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Caviar Stick Eyeshadow in Modern Rose.

Same or better

  • Very close colour
  • Same finish: shimmer
  • Same pigmentation: opaque
  • Same format: stick
  • Both claim crease resistance
  • Both claim waterproof
  • Both claim comfort
  • Both claim hydration

Different

  • 24-hour wear longevity instead of long-wearing

Description and ingredients (information only, not scored)

Weighted ingredient similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionRose Shimmerroseglow shimmering dusty rosy pink
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Jane Iredale ColorLuxe Eye Shadow Stick Rosé

Match price
$28Ulta BeautyUlta Beauty
Costs $8 more

Your shade $20 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Laura Mercier Caviar Stick Eyeshadow Modern Rose

Best price
$34SephoraSephora
Costs $14 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.