Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$17Ulta Beauty(product price)$3 less (15%)4.2 (339)
Matches: Very close colour· Same finish: matte· Same longevity: long-wearing
Differences: Buildable rather than opaque (pigmentation)· Does not claim crease resistance· Does not claim waterproof
Score details
Shade match
93
Finish, pigmentation & format
91
Wear & performance
70
Comfort & skin suitability
40
Very close colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Very close colour· Same finish: matte· Same pigmentation: opaque
Differences: Powder rather than stick (format)· Not listed rather than long-wearing (longevity)· Does not claim crease resistance
Score details
Shade match
95
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Palette rather than stick (format)· Not listed rather than long-wearing (longevity)· Does not claim crease resistance
Score details
Shade match
89
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same pigmentation: opaque· Both claim crease resistance
Differences: Noticeably different swatch colour· Powder rather than stick (format)· 24-hour wear rather than long-wearing (longevity)
Score details
Shade match
76
Finish, pigmentation & format
90
Wear & performance
73
Comfort & skin suitability
80
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than stick (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same pigmentation: opaque· Both claim comfort
Differences: Powder rather than stick (format)· Not listed rather than long-wearing (longevity)· Does not claim crease resistance
Score details
Shade match
78
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same format: stick· Both claim waterproof
Differences: Noticeably different swatch colour· 11-hour wear rather than long-wearing (longevity)· Does not claim crease resistance
Score details
Shade match
71
Finish, pigmentation & format
100
Wear & performance
67
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · 11-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same pigmentation: opaque· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Powder rather than stick (format)
Score details
Shade match
71
Finish, pigmentation & format
90
Wear & performance
73
Comfort & skin suitability
80
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Powder rather than stick (format)· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
77
Finish, pigmentation & format
90
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than stick (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Buildable rather than opaque (pigmentation)· Powder rather than stick (format)· Not listed rather than long-wearing (longevity)
Score details
Shade match
83
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Very close colour· Same pigmentation: opaque· Same format: stick
Differences: Shimmer rather than matte (finish)· 24-hour wear rather than long-wearing (longevity)· Does not claim crease resistance
Score details
Shade match
92
Finish, pigmentation & format
48
Wear & performance
67
Comfort & skin suitability
40
Very close colour · Shimmer · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Shimmer rather than matte (finish) · 24-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
62
Finish, pigmentation & format
91
Wear & performance
85
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
$11.99Ulta Beauty(product price)$8.01 less (40%)4.6 (13,914)
Matches: Same finish: matte· Same pigmentation: opaque· Same format: stick
Differences: Noticeably different swatch colour· 24-hour wear rather than long-wearing (longevity)· Does not claim waterproof
Score details
Shade match
57
Finish, pigmentation & format
100
Wear & performance
73
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Very close colour· Same pigmentation: opaque· Same longevity: long-wearing
Differences: Metallic rather than matte (finish)· Powder rather than stick (format)· Does not claim crease resistance
Score details
Shade match
95
Finish, pigmentation & format
29
Wear & performance
70
Comfort & skin suitability
40
Very close colour · Metallic · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Metallic rather than matte (finish) · Powder rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same pigmentation: opaque· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Lighter· Palette rather than stick (format)
Score details
Shade match
61
Finish, pigmentation & format
90
Wear & performance
70
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same pigmentation: opaque· Same format: stick
Differences: Noticeably different swatch colour· Brown rather than black· Does not claim crease resistance
Score details
Shade match
51
Finish, pigmentation & format
100
Wear & performance
70
Comfort & skin suitability
60
Slight colour difference · Matte · Opaque
Ingredients (not scored): 51% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than black · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Same pigmentation: opaque· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Lighter· Palette rather than stick (format)
Score details
Shade match
57
Finish, pigmentation & format
90
Wear & performance
70
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Shimmer rather than matte (finish)· Liquid rather than stick (format)· 16-hour wear rather than long-wearing (longevity)
Score details
Shade match
89
Finish, pigmentation & format
25
Wear & performance
55
Comfort & skin suitability
80
Close colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Shimmer rather than matte (finish) · Liquid rather than stick (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Retailer shade note: black with black and silver shimmer
Matches: Same format: stick· Both claim crease resistance· Both claim waterproof
Differences: Lighter· Shimmer rather than matte (finish)· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
78
Finish, pigmentation & format
35
Wear & performance
85
Comfort & skin suitability
40
Slight colour difference · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Lighter · Shimmer rather than matte (finish) · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same longevity: long-wearing· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Grey rather than black
Score details
Shade match
43
Finish, pigmentation & format
85
Wear & performance
88
Comfort & skin suitability
100
Visibly different colour · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Grey rather than black · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Does not claim waterproof
Matches: Same finish: matte· Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Grey rather than black
Score details
Shade match
40
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
100
Visibly different colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Grey rather than black · Powder rather than stick (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Matches: Same finish: matte· Same longevity: long-wearing· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Grey rather than black
Score details
Shade match
39
Finish, pigmentation & format
88
Wear & performance
88
Comfort & skin suitability
60
Visibly different colour · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Grey rather than black · Powder rather than stick (format) · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Brown rather than black
Score details
Shade match
40
Finish, pigmentation & format
91
Wear & performance
85
Comfort & skin suitability
40
Visibly different colour · Matte · Buildable
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than black · Buildable rather than opaque (pigmentation) · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
Makeup By Mario Long-Wear Cream Eyeshadow in Black, against Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Midnight. Every attribute compared, with its share of the score.
ComparedYour shadeMidnightClosest shade matchBlackHow they compareScore
Shade match55% of overall96
Colour60%93#312f2f#333333Very close colourColour difference 1.8 (0 is identical)
Depth15%97Deep / darkDeep / darkSameDepth difference 1.8 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100BlackBlackSameSame colour family
Finish, pigmentation & format30% of overall46
Finish65%20MatteShimmerDifferentShimmer finish rather than matte
Overall match 80/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 24 Black Matte, against Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Midnight. Every attribute compared, with its share of the score.
ComparedYour shadeMidnightClosest overall alternative24 Black MatteHow they compareScore
Shade match55% of overall91
Colour60%87#312f2f#363638Very close colourColour difference 2.7 (0 is identical)
Depth15%92Deep / darkDeep / darkSameDepth difference 3.8 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100BlackBlackSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format15%100StickStickSameBoth stick
Wear & performance10% of overall67
Longevity50%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Overall match 89/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$3 less (15%)
Walmart
