Beautler.Your beauty butler

11th Hour Cream Eyeshadow & Liner Stick Making Mauves dupes and alternatives Alleyoop

Mauve · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: ColourPop Shadow Stix Keep Dreaming

The equivalent shade and the most similar eyeshadow overall.

Your shade
Alleyoop
Making MauvesChange shade
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and pigmentation: Matte · Opaque
The match
ColourPop
Keep Dreaming
Colour family, undertone and depth: Pink · Cool · Medium
Finish and pigmentation: Matte · Opaque
Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish, pigmentation & format)
98
Wear (Wear & performance)
70
Comfort (Comfort & skin suitability)
40
Shade match
89out of 100
Colour
92
Depth
98
Undertone (Undertone and colour family)
76
Medium confidence· Digital matchWhy it matches
Best price
$9Ulta BeautyUlta Beauty
$11 less (55%)

Your shade $20 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    DUSTY ROSE
    Shade match 85
    $34SephoraSephoraCosts $14 more

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: Rose rather than mauve12-hour wear rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    85
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Rose rather than mauve · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte vintage rose

    Medium confidence· Digital match

    View match
  2. #3 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Mauve Mode

    Matched on pan 6

    Shade match 79
    $16Ulta BeautyUlta Beauty$4 less (20%)

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Palette rather than stick (format)Does not claim crease resistanceDoes not claim waterproof

    Score details
    Shade match
    79
    Finish, pigmentation & format
    90
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  3. #4 · Stila

    Liqua-Play Eye Shadow

    Mauvelous Matte
    Shade match 73
    $25Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)Liquid rather than stick (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Does not claim waterproof

    Retailer shade note: soft mauve

    High confidence· Digital match

    View match
  4. Shade match 71
    $22SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: opaque

    Differences: DeeperPlum rather than mauveDoes not claim crease resistance

    Score details
    Shade match
    71
    Finish, pigmentation & format
    98
    Wear & performance
    82
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Plum rather than mauve · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep burgundy matte

    High confidence· Digital match

    View match
  5. #6 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Rose Frequency

    Matched on pan 7

    Shade match 77
    $23Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: Plum rather than mauvePalette rather than stick (format)Does not claim crease resistance

    Score details
    Shade match
    77
    Finish, pigmentation & format
    90
    Wear & performance
    70
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Plum rather than mauve · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  6. #7 · Rare Beauty

    All of the Above Weightless Eyeshadow Stick

    Compassion
    Shade match 80
    $22SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame format: stickSame longevity: long-wearing

    Differences: Plum rather than mauveDewy rather than matte (finish)Does not claim hydration

    Score details
    Shade match
    80
    Finish, pigmentation & format
    59
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Dewy

    Ingredients (not scored): 13% ingredient overlap

    Differences: Plum rather than mauve · Dewy rather than matte (finish) · Does not claim hydration

    Retailer shade note: burgundy

    High confidence· Digital match

    View match
  7. #8 · Clinique

    All About Shadow Single Eyeshadow

    Nude Rose
    Shade match 69
    $27Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Rose rather than mauvePowder rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    69
    Finish, pigmentation & format
    88
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Rose rather than mauve · Powder rather than stick (format) · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: soft matte

    Medium confidence· Digital match

    View match
  8. #9 · Laura Mercier

    Caviar Stick Eyeshadow

    Amethyst
    Shade match 83
    $34SephoraSephoraCosts $14 more

    Matches: Same cool undertoneSame pigmentation: opaqueSame format: stick

    Differences: Shimmer rather than matte (finish)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    48
    Wear & performance
    85
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Shimmer rather than matte (finish) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: shimmering soft mauve with hidden pearl

    High confidence· Digital match

    View match
  9. #10 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    ULTRAPLUM
    Shade match 63
    $34SephoraSephoraCosts $14 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourPlum rather than mauve12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than mauve · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte rich plum

    High confidence· Digital match

    View match
  10. #11 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Rose Gold

    Matched on pan 4

    Shade match 71
    $11Ulta BeautyUlta Beauty$9 less (45%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: LighterPink rather than mauvePalette rather than stick (format)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Lighter · Pink rather than mauve · Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: shimmery rose golds & cool-toned matte neutrals

    Medium confidence· Digital match

    View match
  11. #12 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    10S Chestnut
    Shade match 63
    $39SephoraSephoraCosts $19 more

    Matches: Same finish: matteBoth claim crease resistanceBoth claim comfort

    Differences: Warm rather than cool undertoneBrown rather than mauveBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    80

    Close colour · Matte · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than mauve · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim hydration

    Retailer shade note: copper chestnut

    High confidence· Digital match

    View match
  12. #13 · Sephora Collection

    Colorful Eyeshadow

    309 Scented Candle
    Shade match 69
    $8SephoraSephora$12 less (60%)

    Matches: Same cool undertoneSame finish: matteSame pigmentation: opaque

    Differences: Nude rather than mauvePowder rather than stick (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than mauve · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: mauve nude matte

    Medium confidence· Digital match

    View match
  13. #14 · CoverGirl

    Clean Fresh Clean Color Eyeshadow

    Candlelit Burgundy
    Shade match 65
    $13.99Ulta BeautyUlta Beauty$6.01 less (30%)

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourPlum rather than mauvePowder rather than stick (format)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    88
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than mauve · Powder rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  14. #15 · Laura Mercier

    Caviar Stick Eyeshadow

    Soiree
    Shade match 76
    $34Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Same cool undertoneSame pigmentation: opaqueSame format: stick

    Differences: Purple rather than mauveShimmer rather than matte (finish)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    48
    Wear & performance
    85
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Purple rather than mauve · Shimmer rather than matte (finish) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: shimmering lavender

    High confidence· Digital match

    View match
  15. #16 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Currant Mood
    Shade match 52
    $8Ulta BeautyUlta Beauty$12 less (60%)

    Matches: Same cool undertoneSame finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourDeeperPlum rather than mauve

    Score details
    Shade match
    52
    Finish, pigmentation & format
    90
    Wear & performance
    88
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than mauve · Powder rather than stick (format) · Does not claim waterproof · Does not claim hydration

    Retailer shade note: deep burgundy

    Medium confidence· Digital match

    View match
  16. #17 · Winky Lux

    Rose Petal Liquid Eyeshadow

    Cedar Matte
    Shade match 56
    $19Ulta BeautyUlta Beauty$1 less (5%)

    Matches: Same finish: matteBoth claim crease resistanceBoth claim comfort

    Differences: Noticeably different swatch colourWarm rather than cool undertoneTaupe rather than mauve

    Score details
    Shade match
    56
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Taupe rather than mauve · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof

    Retailer shade note: warm taupe matte

    High confidence· Digital match

    View match
  17. #18 · MAC Cosmetics

    Dazzleshadow Eye Shadow Stick

    Taupe it off
    Shade match 78
    $29SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame pigmentation: opaqueSame format: stick

    Differences: Taupe rather than mauveShimmer rather than matte (finish)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    48
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Taupe rather than mauve · Shimmer rather than matte (finish) · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: smoked purple taupe

    Medium confidence· Digital match

    View match
  18. #19 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Outer Spice

    Matched on pan 4

    Shade match 57
    $16Ulta BeautyUlta Beauty$4 less (20%)

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperPlum rather than mauve

    Score details
    Shade match
    57
    Finish, pigmentation & format
    90
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than mauve · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  19. #20 · Laura Mercier

    Caviar Stick Eyeshadow

    Brick
    Shade match 44
    $34SephoraSephoraCosts $14 more

    Matches: Same finish: matteSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourLighterBrown rather than mauve

    Score details
    Shade match
    44
    Finish, pigmentation & format
    100
    Wear & performance
    85
    Comfort & skin suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than mauve · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte chestnut brown

    Medium confidence· Digital match

    View match
  20. #21 · Jane Iredale

    PurePressed Eye Shadow Triple

    Wild Flower

    Matched on pan 1

    Shade match 51
    $38Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourBrown rather than mauvePowder rather than stick (format)

    Score details
    Shade match
    51
    Finish, pigmentation & format
    88
    Wear & performance
    88
    Comfort & skin suitability
    60

    Slight colour difference · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than mauve · Powder rather than stick (format) · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  21. #22 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 4

    Shade match 55
    $16Ulta BeautyUlta Beauty$4 less (20%)

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperPlum rather than mauve

    Score details
    Shade match
    55
    Finish, pigmentation & format
    90
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than mauve · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  22. #23 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Rosewater

    Matched on pan 3

    Shade match 61
    $28Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matte

    Differences: Plum rather than mauvePowder rather than stick (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Plum rather than mauve · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: soft plum rosy tones

    Medium confidence· Digital match

    View match
  23. #24 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    18 Terracotta Matte
    Shade match 47
    $15SephoraSephora$5 less (25%)

    Matches: Same finish: matteSame format: stickBoth claim waterproof

    Differences: Noticeably different swatch colourWarm rather than cool undertoneTerracotta rather than mauve

    Score details
    Shade match
    47
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Terracotta rather than mauve · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: 18 Terracotta Matte

    High confidence· Digital match

    View match
  24. #25 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Dusty Mauve
    Shade match 74
    $34SephoraSephoraCosts $14 more

    Matches: Same cool undertoneSame format: stickBoth claim crease resistance

    Differences: Purple rather than mauveShimmer rather than matte (finish)Buildable rather than opaque (pigmentation)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    41
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Purple rather than mauve · Shimmer rather than matte (finish) · Buildable rather than opaque (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: shimmering lavender

    High confidence· Digital match

    View match
  25. #26 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Mauve
    Shade match 63
    $25SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourShimmer rather than matte (finish)Does not claim hydration

    Score details
    Shade match
    63
    Finish, pigmentation & format
    46
    Wear & performance
    100
    Comfort & skin suitability
    80

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Does not claim hydration

    Retailer shade note: muted mauve

    High confidence· Digital match

    View match
  26. #27 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Velvet Teddy
    Shade match 39
    $25SephoraSephoraCosts $5 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourNude rather than mauveLiquid rather than stick (format)

    Score details
    Shade match
    39
    Finish, pigmentation & format
    92
    Wear & performance
    85
    Comfort & skin suitability
    80

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than mauve · Liquid rather than stick (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: deep-toned beige

    Medium confidence· Digital match

    View match
  27. #28 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Radiant Rose / Brazen

    Matched on the deeper eyeshadow pan

    Shade match 76
    $43SephoraSephoraCosts $23 more

    Matches: Very close colourSame format: stickBoth claim crease resistance

    Differences: Plum rather than mauveMetallic rather than matte (finish)Buildable rather than opaque (pigmentation)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    31
    Wear & performance
    85
    Comfort & skin suitability
    40

    Very close colour · Metallic · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Plum rather than mauve · Metallic rather than matte (finish) · Buildable rather than opaque (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: a shimmering medium pink / a blackened cherry

    Medium confidence· Digital match

    View match
  28. #29 · Sephora Collection

    Colorful Eyeshadow

    210 Sand Dunes
    Shade match 51
    $8SephoraSephora$12 less (60%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourWarm rather than cool undertoneNude rather than mauve

    Score details
    Shade match
    51
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Nude rather than mauve · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: warm brown sand nude

    High confidence· Digital match

    View match
  29. #30 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Mood

    Matched on pan 5

    Shade match 51
    $11Ulta BeautyUlta Beauty$9 less (45%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourTaupe rather than mauvePalette rather than stick (format)

    Score details
    Shade match
    51
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Taupe rather than mauve · Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: light-to-dark range of neutral mattes

    Medium confidence· Digital match

    View match
  30. #31 · Nudestix

    Magnetic Luminous Eye Color

    Spirit
    Shade match 82
    $29Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same cool undertoneSame format: stickBoth claim waterproof

    Differences: Metallic rather than matte (finish)11-hour wear rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    82
    Finish, pigmentation & format
    23
    Wear & performance
    67
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 11% ingredient overlap

    Differences: Metallic rather than matte (finish) · 11-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: cool nude mauve

    High confidence· Digital match

    View match
  31. #32 · Violette_Fr

    PLUME EYESHADOW Feather Matte Veil + Feather Shimmer Veil

    Orchidée Céleste
    Shade match 81
    $32SephoraSephoraCosts $12 more

    Matches: Very close colourSame cool undertone

    Differences: Purple rather than mauveShimmer rather than matte (finish)Sheer rather than opaque (pigmentation)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    32
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Purple rather than mauve · Shimmer rather than matte (finish) · Sheer rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: Luminous Orchid Purple

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest match works

ColourPop Shadow Stix in Keep Dreaming, against Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Making Mauves. Every attribute compared, with its share of the score.

ComparedYour shadeMaking MauvesClosest matchKeep DreamingScore
Shade match55% of overall89
Colour92#a06a6f#a8696fVery close colourColour difference 2.1 (0 is identical)
Depth98MediumMediumSameDepth difference 1.1 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60MauvePinkSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall98
Finish100MatteMatteSameSame matte finish
Pigmentation100OpaqueOpaqueSameSame opaque opacity
Format85StickCreamCloseCream rather than stick
Wear & performance10% of overall70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Shadow Stix in Keep Dreaming.

Same or better

  • $11 less
  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Same pigmentation: opaque
  • Same longevity: long-wearing

Different

  • Does not claim crease resistance
  • Does not claim waterproof
  • Does not claim comfort
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionMauve MatteSoft, cool-toned matte pink
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Keep Dreaming

Best price
$9Ulta BeautyUlta Beauty
$11 less (55%)

Your shade $20 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.