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Official description
Smoky Amethyst Shimmer
Standardised colour
Purple · Deep / dark · Cool undertone Details
Shimmer finish · Opaque pigmentation · Stick · Shimmer
Price
$17
Ulta Beauty
Ulta BeautyWhere to buy Plum Up (1 store)
Ulta Beauty$17View at Ulta BeautySimilar to Alleyoop 11th Hour Cream Eyeshadow & Liner Stick Plum Up
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Plum Up
Open Complete My LookFive ways to coordinate with Alleyoop 11th Hour Cream Eyeshadow & Liner Stick Plum Up, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Truth
Rare Beauty Soft Pinch Matte Bouncy Blush, shade Truth
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$27
Backstage
DIBS Beauty Duet Baked Blush Duo, shade Backstage
- Neighbouring colour: plum with purple
- Combination · The deeper blush pan · Plum · Deep / dark · Cool
$30
View at Sephora
Lipstick
Hot Rush
NARS Afterglow Lipstick, shade Hot Rush
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$36
Berry Brown
Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream, shade Berry Brown
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$25
Lip gloss
Starr
Buxom Full-On Plumping Lip Polish, shade Starr
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$26
Ube Vanilla
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm, shade Ube Vanilla
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$16
Lip liner
Plum
MAC Cosmetics Lip Liner Pencil, shade Plum
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$25
When in Rome
m.ph by Mary Phillips The Overliner Lip Liner Pencil, shade When in Rome
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$25
The same colour family across lips, cheeks and eyes.
Blush
Something Borrowed
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed
- Same colour family: purple
- Sold as a lipstick · Purple · Deep / dark · Cool
$27
Lipstick
A Different Grape
Clinique Dramatically Different Lipstick Shaping Lip Colour, shade A Different Grape
- Same colour family: purple
- Combination · Purple · Medium · Cool
$29
Dusty Rose
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Dusty Rose
- Same colour family: purple
- Combination · Purple · Medium · Cool
$26
Lip gloss
Marshmallow
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Marshmallow
- Same colour family: purple
- Combination · Purple · Medium · Cool
$6
Lilac On Lock
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Lilac On Lock
- Same colour family: purple
- Combination · Purple · Medium · Cool
$13
Lip liner
Dusty Rose
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Dusty Rose
- Same colour family: purple
- Combination · Purple · Medium · Cool
$22
Plum
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Plum
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$6
A clear difference in colour or depth, on purpose.
Blush
Berry Spritz - neutral berry
Summer Fridays Blush Butter Balm Hydrating Cream Blush with Peptides, shade Berry Spritz - neutral berry
- Contrast: deeper
- Combination · Berry · Deep / dark · Cool
$26
Love to See It
ColourPop Hydrating Blush Stix, shade Love to See It
- Contrast: rose with purple
- Combination · Rose · Medium · Cool
$10
Lipstick
After Glow
Revlon Super Lustrous Lipstick, shade After Glow
- Contrast: nude with purple
- Combination · Nude · Medium · Neutral
$6.89
Toffee
Juvia's Place The Nude Velvety Matte Lipstick, shade Toffee
- Contrast: deeper
- Combination · Nude · Deep / dark · Neutral
$15
View at Target
Lip gloss
34 Bloom Flash
Armani Beauty Prisma Flash Glossy Color Lip Balm, shade 34 Bloom Flash
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$38
Jazzy Jam
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint, shade Jazzy Jam
- Contrast: deeper
- Combination · Brown · Light · Cool
$23
Lip liner
Chellam
Kulfi Lassi Lips Staining Lip Liner, shade Chellam
- Contrast: lighter
- Combination · Brown · Light · Cool
$24
Nude Pink
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Nude Pink
- Contrast: lighter
- Combination · Pink · Medium · Neutral
$6
Soft colours close to a natural flush.
Blush
Garconne
Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick, shade Garconne
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$48
Sleepy Mauve
CoverGirl Trublend Skin Enhancer Balm Blush Stick, shade Sleepy Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$12.99
Lipstick
Overnight Hero
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Overnight Hero
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$13
Mauve Cloud
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Mauve Cloud
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Lip gloss
Spiked Toffee
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Spiked Toffee
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$6
Memoir
ILIA Balmy Tint Hydrating Lip Balm, shade Memoir
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Neutral
$29
Lip liner
Rich Mauve
Makeup By Mario Ultra Suede Sculpting Lip Pencil, shade Rich Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Girl Talk
Morphe Signature Lip Pencil, shade Girl Talk
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$7
Saturated or deep colours that stand out.
Blush
006 Berry
Dior Rosy Glow Blush Stick, shade 006 Berry
- Saturated colour that stands out
- Combination · Plum · Deep / dark · Cool
$44
Granita Glow
Milani Baked Blush, shade Granita Glow
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$12.99
Lipstick
135 Mystic Purple
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 135 Mystic Purple
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$16
Everybody's Heroine
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Everybody's Heroine
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$25
Lip gloss
Magnetica
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Magnetica
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$18
Pure Plum.p
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Pure Plum.p
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$13
Lip liner
Plum
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Plum
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$6
Plum
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner, shade Plum
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$6
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
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- Shop this colourEvery eyeshadow that is deep, cool, purple
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Shade details
- Swatch colour
- #7f6260
- L* 44.4 a* 11.4 b* 5.6
- Colour family
- Purple
- from the description (“amethyst”)
- Colour depth
- Deep / dark
- from the swatch colour
- Primary undertone
- Cool
- from the description (“amethyst”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Shimmer
- this shade's description
- Pigmentation
- Opaque
- the product's attributes
- Shimmer
- Yes
- this shade's description
- Format
- Stick
- the product's attributes
- Wear claims
- Long-wearing, claimed, Transfer-resistant, Waterproof, Smudge-resistant, Crease-resistant
- the product's attributes or description
- Skin suitability claims
- Hydrating, Comfortable
- the product's attributes or description
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (14)
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick- Baby PearlChampagne Shimmer
- Bronze MedalBrown Shimmer
- CharcolitGray Shimmer
- Coffee BreakChestnut Matte
- Espresso SelfSmoky Mocha Matte
- Gotta GuavaRose Shimmer
- Making MauvesMauve Matte
- Taupe DollarTaupe Matte
- Plum UpSmoky Amethyst Shimmer(this shade)
- Penny PassionSoft Copper Shimmer
- Victory BlushLight Pink Shimmer
- Cinnamon SpiceCinnamon Brown Matte
- Go CocoaDark Chocolate Matte
- MidnightBlack Matte