Superhero No-Tug Longwear Eyeshadow Stick Might Mauve dupes and alternatives IT Cosmetics
4.6 (3,381)·Mauve · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: metallic· Same format: stick
Differences: 8-hour wear rather than 16-hour wear (longevity)· Does not claim crease resistance· Does not claim waterproof
Score details
Shade match
85
Finish, pigmentation & format
100
Wear & performance
50
Comfort & skin suitability
53
Close colour · Metallic
Ingredients (not scored): 5% ingredient overlap
Differences: 8-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Normal, Dry, Sensitive rather than sensitive (skin types)
Matches: Same cool undertone· Same finish: metallic· Same pigmentation: buildable
Differences: Purple rather than mauve· 8-hour wear rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
72
Finish, pigmentation & format
100
Wear & performance
50
Comfort & skin suitability
100
Close colour · Metallic · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Purple rather than mauve · 8-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Differences: Rose rather than mauve· Opaque rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
83
Finish, pigmentation & format
72
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Glitter · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Rose rather than mauve · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same cool undertone· Both claim crease resistance· Both claim comfort
Differences: Lighter· Plum rather than mauve· Opaque rather than buildable (pigmentation)
Score details
Shade match
67
Finish, pigmentation & format
79
Wear & performance
73
Comfort & skin suitability
80
Slight colour difference · Glitter · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Lighter · Plum rather than mauve · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: metallic· Same pigmentation: buildable· Same format: stick
Differences: Brown rather than mauve· 24-hour wear rather than 16-hour wear (longevity)· Does not claim comfort
Score details
Shade match
60
Finish, pigmentation & format
100
Wear & performance
80
Comfort & skin suitability
20
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Brown rather than mauve · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same finish: metallic· Same pigmentation: buildable· Same format: stick
Differences: Noticeably different swatch colour· Pink rather than mauve· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
59
Finish, pigmentation & format
100
Wear & performance
80
Comfort & skin suitability
20
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)
Retailer shade note: a shimmering medium pink / a blackened cherry
Matches: Same cool undertone· Same format: stick· Both claim waterproof
Differences: Plum rather than mauve· Duochrome rather than metallic (finish)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
68
Finish, pigmentation & format
81
Wear & performance
67
Comfort & skin suitability
57
Slight colour difference · Duochrome
Ingredients (not scored): 7% ingredient overlap
Differences: Plum rather than mauve · Duochrome rather than metallic (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort · Dry, Oily, Sensitive rather than sensitive (skin types)
Retailer shade note: burgundy metallic with taupe shimmer/copper rose foil with shifts of pink and gold sparkle
Matches: Same finish: metallic· Both claim crease resistance
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
71
Finish, pigmentation & format
83
Wear & performance
58
Comfort & skin suitability
20
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Dry rather than sensitive (skin types)
Matches: Same cool undertone· Same format: stick· Both claim crease resistance
Differences: Noticeably different swatch colour· Deeper· Purple rather than mauve
Score details
Shade match
60
Finish, pigmentation & format
83
Wear & performance
80
Comfort & skin suitability
48
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Purple rather than mauve · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
$18Ulta Beauty(product price)$7 less (28%)3.5 (165)
Matches: Same cool undertone· Same finish: metallic· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Purple rather than mauve
Score details
Shade match
52
Finish, pigmentation & format
97
Wear & performance
85
Comfort & skin suitability
40
Visibly different colour · Metallic
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Differences: Noticeably different swatch colour· Rose rather than mauve· Opaque rather than buildable (pigmentation)
Score details
Shade match
65
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than mauve · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Both claim crease resistance· Same skin types: sensitive
Differences: Noticeably different swatch colour· Pink rather than mauve· Powder rather than stick (format)
Score details
Shade match
63
Finish, pigmentation & format
76
Wear & performance
73
Comfort & skin suitability
70
Slight colour difference · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same finish: metallic· Same format: stick· Both claim crease resistance
Differences: Noticeably different swatch colour· Deeper· Warm rather than cool undertone
Score details
Shade match
46
Finish, pigmentation & format
100
Wear & performance
80
Comfort & skin suitability
100
Slight colour difference · Metallic
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Warm rather than cool undertone · Taupe rather than mauve · 8-hour wear rather than 16-hour wear (longevity)
Matches: Both claim crease resistance· Both claim comfort· Claims hydration
Differences: Taupe rather than mauve· Opaque rather than buildable (pigmentation)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
59
Finish, pigmentation & format
79
Wear & performance
73
Comfort & skin suitability
80
Slight colour difference · Glitter · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Taupe rather than mauve · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Retailer shade note: taupe topper shimmer with silver flecks
Matches: Same cool undertone· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Deeper· Plum rather than mauve
Score details
Shade match
53
Finish, pigmentation & format
81
Wear & performance
85
Comfort & skin suitability
100
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than mauve · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity)
Matches: Same pigmentation: buildable· Same longevity: 16-hour wear
Differences: Noticeably different swatch colour· Lighter· Pink rather than mauve
Score details
Shade match
60
Finish, pigmentation & format
79
Wear & performance
70
Comfort & skin suitability
40
Slight colour difference · Glitter · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than mauve · Powder rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same format: stick· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Deeper· Pink rather than mauve
Score details
Shade match
55
Finish, pigmentation & format
83
Wear & performance
80
Comfort & skin suitability
48
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Pink rather than mauve · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Differences: Matte rather than metallic (finish)· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
89
Finish, pigmentation & format
22
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than metallic (finish) · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Clinique High Impact Shadow Play Eye Shadow + Definer in Royal Couple, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Might Mauve. Every attribute compared, with its share of the score.
ComparedYour shadeMight MauveClosest matchRoyal CoupleHow they compareScore
Shade match55% of overall94
Colour60%91#b09298#b79699Very close colourColour difference 2.1 (0 is identical)
Depth15%96MediumMediumSameDepth difference 2.4 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family25%100MauveMauveSameSame colour family
Comfort & skin suitability5% of overall · 2 of 3 compared70
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%100SensitiveSensitiveSameBoth marketed for sensitive skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$5 less (20%)
