Superhero No-Tug Longwear Eyeshadow Stick Super Slate dupes and alternatives IT Cosmetics
4.6 (3,381)·Taupe · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: shimmer· Same format: stick
Differences: Brown rather than taupe· Opaque rather than buildable (pigmentation)· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
82
Finish, pigmentation & format
93
Wear & performance
80
Comfort & skin suitability
48
Very close colour · Shimmer · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Brown rather than taupe · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same finish: shimmer· Both claim crease resistance· Same skin types: sensitive
Differences: Powder rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
83
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
70
Close colour · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same finish: shimmer· Same pigmentation: buildable· Same format: stick
Differences: Brown rather than taupe· 24-hour wear rather than 16-hour wear (longevity)· Does not claim comfort
Score details
Shade match
74
Finish, pigmentation & format
100
Wear & performance
80
Comfort & skin suitability
20
Close colour · Shimmer · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Brown rather than taupe · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same format: stick· Both claim crease resistance
Differences: Brown rather than taupe· Long-wearing rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
80
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
20
Close colour · Metallic
Ingredients (not scored): 4% ingredient overlap
Differences: Brown rather than taupe · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Dry rather than sensitive (skin types)
Matches: Very close colour· Both claim crease resistance
Differences: Brown rather than taupe· Opaque rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
83
Finish, pigmentation & format
74
Wear & performance
68
Comfort & skin suitability
40
Very close colour · Metallic · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Brown rather than taupe · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 8-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same finish: shimmer· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Brown rather than taupe· Opaque rather than buildable (pigmentation)
Score details
Shade match
63
Finish, pigmentation & format
91
Wear & performance
85
Comfort & skin suitability
100
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than taupe · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity)
Matches: Same pigmentation: buildable· Same format: stick· Both claim crease resistance
Differences: Brown rather than taupe· 24-hour wear rather than 16-hour wear (longevity)· Does not claim comfort
Score details
Shade match
70
Finish, pigmentation & format
90
Wear & performance
80
Comfort & skin suitability
20
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Brown rather than taupe · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)
Retailer shade note: a shimmering warm chocolate brown / a rich cool brown
Differences: Brown rather than taupe· Palette rather than stick (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
76
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Close colour · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Brown rather than taupe · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: modern beige, java jazz, & cocoa dip
Matches: Same finish: shimmer· Same longevity: 16-hour wear· Both claim crease resistance
Differences: Bronze rather than taupe· Powder rather than stick (format)· Does not claim waterproof
Score details
Shade match
63
Finish, pigmentation & format
88
Wear & performance
88
Comfort & skin suitability
77
Close colour · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Bronze rather than taupe · Powder rather than stick (format) · Does not claim waterproof · Normal, Dry, Sensitive rather than sensitive (skin types)
Matches: Both claim crease resistance· Both claim waterproof· Same skin types: sensitive
Differences: Deeper· Brown rather than taupe· Opaque rather than buildable (pigmentation)
Score details
Shade match
71
Finish, pigmentation & format
74
Wear & performance
90
Comfort & skin suitability
70
Close colour · Metallic · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Brown rather than taupe · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Does not claim comfort
Matches: Same pigmentation: buildable· Same format: stick· Both claim comfort
Differences: Deeper· Brown rather than taupe· 8-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
66
Finish, pigmentation & format
90
Wear & performance
50
Comfort & skin suitability
100
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Brown rather than taupe · 8-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$9Ulta Beauty(product price)$16 less (64%)4.2 (2,863)
Matches: Same finish: shimmer· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Lighter· Powder rather than stick (format)
Score details
Shade match
73
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same pigmentation: buildable· Same format: stick· Both claim crease resistance
Differences: Brown rather than taupe· 24-hour wear rather than 16-hour wear (longevity)· Does not claim comfort
Score details
Shade match
67
Finish, pigmentation & format
90
Wear & performance
80
Comfort & skin suitability
20
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Brown rather than taupe · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same pigmentation: buildable· Same format: stick· Both claim comfort
Differences: Noticeably different swatch colour· Brown rather than taupe· 8-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
64
Finish, pigmentation & format
90
Wear & performance
50
Comfort & skin suitability
100
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than taupe · 8-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Differences: Opaque rather than buildable (pigmentation)· Powder rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
77
Finish, pigmentation & format
74
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same pigmentation: buildable· Same format: stick· Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than taupe· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
65
Finish, pigmentation & format
90
Wear & performance
80
Comfort & skin suitability
20
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than taupe · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)
$13.99Ulta Beauty(product price)$11.01 less (44%)4.4 (1,922)
Metallic
Differences: Noticeably different swatch colour· Not listed rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
74
Finish, pigmentation & format
85
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Metallic
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same format: stick· Both claim waterproof
Differences: Brown rather than taupe· Opaque rather than buildable (pigmentation)· Does not claim crease resistance
Score details
Shade match
70
Finish, pigmentation & format
83
Wear & performance
72
Comfort & skin suitability
20
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Brown rather than taupe · Opaque rather than buildable (pigmentation) · Does not claim crease resistance · Does not claim comfort · Normal, Combination rather than sensitive (skin types)
Matches: Both claim crease resistance· Both claim waterproof· Both claim comfort
Differences: Brown rather than taupe· Natural rather than shimmer (finish)· Sheer rather than buildable (pigmentation)
Score details
Shade match
80
Finish, pigmentation & format
47
Wear & performance
85
Comfort & skin suitability
84
Close colour · Natural · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Brown rather than taupe · Natural rather than shimmer (finish) · Sheer rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than sensitive (skin types)
Sold as bronzer, rated here for use as eyeshadow (suited)
Retailer shade note: medium brown with cool undertones
Matches: Same finish: shimmer· Both claim crease resistance· Same skin types: sensitive
Differences: Bronze rather than taupe· Powder rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
60
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
70
Close colour · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Bronze rather than taupe · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same pigmentation: buildable· Same format: stick· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Brown rather than taupe
Score details
Shade match
60
Finish, pigmentation & format
90
Wear & performance
80
Comfort & skin suitability
20
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than taupe · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same finish: shimmer· Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than taupe· Opaque rather than buildable (pigmentation)
Score details
Shade match
64
Finish, pigmentation & format
83
Wear & performance
68
Comfort & skin suitability
40
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than taupe · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 8-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Differences: Brown rather than taupe· Matte rather than shimmer (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
86
Finish, pigmentation & format
31
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than taupe · Matte rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Brown rather than taupe· Matte rather than shimmer (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
84
Finish, pigmentation & format
31
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than taupe · Matte rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Taupe Dollar, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Super Slate. Every attribute compared, with its share of the score.
ComparedYour shadeSuper SlateClosest shade matchTaupe DollarHow they compareScore
Shade match55% of overall86
Colour60%79#86604d#8f6859Close colourColour difference 3.8 (0 is identical)
Depth15%89Deep / darkDeep / darkSameDepth difference 4.8 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100TaupeTaupeSameSame colour family
Finish, pigmentation & format30% of overall41
Finish65%20ShimmerMatteDifferentMatte finish rather than shimmer
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%100StickStickSameBoth stick
Wear & performance10% of overall85
Longevity50%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 72/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MERIT Solo Shadow Cream Eyeshadow in Midcentury, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Super Slate. Every attribute compared, with its share of the score.
ComparedYour shadeSuper SlateClosest overall alternativeMidcenturyHow they compareScore
Shade match55% of overall77
Colour60%81#86604d#93644dClose colourColour difference 3.5 (0 is identical)
Depth15%93Deep / darkDeep / darkSameDepth difference 3.7 on the 0–100 scale
Undertone—not comparableNot listedWarmUndertone unknown on one side
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 86/100Shade match 77/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraSame price
Walgreens
