Superhero No-Tug Longwear Eyeshadow Stick Transformative Taupe dupes and alternatives IT Cosmetics
4.6 (3,381)·Taupe · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Same format: stick· Both claim crease resistance
Differences: Opaque rather than buildable (pigmentation)· 24-hour wear rather than 16-hour wear (longevity)· Normal, Dry, Combination rather than sensitive (skin types)
Score details
Shade match
82
Finish, pigmentation & format
93
Wear & performance
80
Comfort & skin suitability
48
Close colour · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Differences: Powder rather than stick (format)· Not listed rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Opaque rather than buildable (pigmentation)· Powder rather than stick (format)· Does not claim crease resistance
Score details
Shade match
85
Finish, pigmentation & format
83
Wear & performance
60
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Opaque rather than buildable (pigmentation)· Palette rather than stick (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
85
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Same format: stick· Both claim crease resistance
Differences: Brown rather than taupe· Opaque rather than buildable (pigmentation)· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
71
Finish, pigmentation & format
93
Wear & performance
80
Comfort & skin suitability
48
Slight colour difference · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Brown rather than taupe · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same pigmentation: buildable· Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Liquid rather than stick (format)
Score details
Shade match
72
Finish, pigmentation & format
84
Wear & performance
73
Comfort & skin suitability
100
Slight colour difference · Natural · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Sold as contour, rated here for use as eyeshadow (suited)
Differences: Opaque rather than buildable (pigmentation)· Palette rather than stick (format)· Not listed rather than 16-hour wear (longevity)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Very close colour· Same finish: matte· Both claim comfort
Differences: Silver rather than taupe· Sheer rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
76
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
84
Very close colour · Matte · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Silver rather than taupe · Sheer rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Dry, Normal, Combination, Oily, Sensitive rather than sensitive (skin types)
Matches: Same finish: matte· Same pigmentation: buildable· Both claim comfort
Differences: Noticeably different swatch colour· Brown rather than taupe· Not listed rather than 16-hour wear (longevity)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than taupe · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Differences: Satin rather than matte (finish)· Palette rather than stick (format)· 10-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
76
Finish, pigmentation & format
68
Wear & performance
55
Comfort & skin suitability
100
Slight colour difference · Satin
Ingredients (not scored): 9% ingredient overlap
Differences: Satin rather than matte (finish) · Palette rather than stick (format) · 10-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: delicate beiges illuminated by a powder pink holo twist.
Matches: Same pigmentation: buildable· Both claim crease resistance· Both claim comfort
Differences: Shimmer rather than matte (finish)· Liquid rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
88
Finish, pigmentation & format
40
Wear & performance
73
Comfort & skin suitability
80
Close colour · Shimmer · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Shimmer rather than matte (finish) · Liquid rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: buildable· Same format: stick
Differences: Noticeably different swatch colour· Lighter· Nude rather than taupe
Score details
Shade match
56
Finish, pigmentation & format
100
Wear & performance
85
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than taupe · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Matches: Same finish: matte· Both claim crease resistance
Differences: Brown rather than taupe· Opaque rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
67
Finish, pigmentation & format
83
Wear & performance
73
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than taupe · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Both claim crease resistance· Claims hydration
Differences: Rose rather than taupe· Powder rather than stick (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
62
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
64
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Rose rather than taupe · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Very close colour· Same format: stick· Both claim waterproof
Differences: Shimmer rather than matte (finish)· 11-hour wear rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
92
Finish, pigmentation & format
35
Wear & performance
70
Comfort & skin suitability
40
Very close colour · Shimmer
Ingredients (not scored): 8% ingredient overlap
Differences: Shimmer rather than matte (finish) · 11-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Matches: Same pigmentation: buildable· Both claim crease resistance· Both claim comfort
Differences: Shimmer rather than matte (finish)· Liquid rather than stick (format)· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
79
Finish, pigmentation & format
40
Wear & performance
68
Comfort & skin suitability
100
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Shimmer rather than matte (finish) · Liquid rather than stick (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Brown rather than taupe· Opaque rather than buildable (pigmentation)
Score details
Shade match
65
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than taupe · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: shimmery rose golds & cool-toned matte neutrals
Matches: Same longevity: 16-hour wear· Both claim crease resistance· Both claim comfort
Differences: Shimmer rather than matte (finish)· Powder rather than stick (format)· Does not claim waterproof
Score details
Shade match
85
Finish, pigmentation & format
23
Wear & performance
88
Comfort & skin suitability
77
Close colour · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Shimmer rather than matte (finish) · Powder rather than stick (format) · Does not claim waterproof · Normal, Dry, Sensitive rather than sensitive (skin types)
Differences: Shimmer rather than matte (finish)· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
90
Finish, pigmentation & format
31
Wear & performance
40
Comfort & skin suitability
40
Close colour · Shimmer · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Nude rather than taupe· Opaque rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
61
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Nude rather than taupe · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Kulfi Zari Eyes Long-Lasting Crease-Proof Cream Eyeshadow in Chandni Raat, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Transformative Taupe. Every attribute compared, with its share of the score.
ComparedYour shadeTransformative TaupeClosest shade matchChandni RaatHow they compareScore
Shade match55% of overall95
Colour60%92#a78681#ae8b85Very close colourColour difference 1.9 (0 is identical)
Depth15%95LightMediumCloseDepth difference 3.0 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100TaupeTaupeSameSame colour family
Finish, pigmentation & format30% of overall26
Finish65%0MatteGlitterDifferentGlitter finish rather than matte
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%85StickCreamCloseCream rather than stick
Wear & performance10% of overall73
Longevity50%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 71/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ulta Beauty Collection Cream Eye Shadow Stick in Stay Neutral, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Transformative Taupe. Every attribute compared, with its share of the score.
ComparedYour shadeTransformative TaupeClosest overall alternativeStay NeutralHow they compareScore
Shade match55% of overall83
Colour60%90#a78681#a48279Very close colourColour difference 2.3 (0 is identical)
Depth15%96LightMediumCloseDepth difference 2.2 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 86/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $9 more
