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Superhero No-Tug Longwear Eyeshadow Stick Resilient Rose dupes and alternatives IT Cosmetics

Rose · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Urban Decay 24/7 Glaze-On Liquid Eyeshadow Sugar Twist

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
IT Cosmetics
Resilient RoseChange shade
Colour family, undertone and depth: Rose · Light
Finish and pigmentation: Shimmer · Buildable
The match
Urban Decay
Sugar Twist
Colour family, undertone and depth: Rose · Warm · Light
Finish and pigmentation: Shimmer · Buildable
Shade match
96out of 100
Colour
94
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$18.20SephoraSephora
$6.80 less (27%)

Your shade $25 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow 40S tearose

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
IT Cosmetics
Resilient RoseChange shade
Colour family, undertone and depth: Rose · Light
Finish and pigmentation: Shimmer · Buildable
The match
Armani Beauty
40S tearose
Colour family, undertone and depth: Rose · Warm · Light
Finish and pigmentation: Shimmer · Buildable
Overall match
92out of 100
Shade (Shade match)
92
Finish (Finish, pigmentation & format)
92
Wear (Wear & performance)
88
Comfort (Comfort & skin suitability)
100
Best price
$39SephoraSephora
Costs $14 more

Your shade $25 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MERIT

    Solo Shadow Cream Eyeshadow

    Glacé
    Shade match 86
    $26SephoraSephoraCosts $1 more

    Matches: Same finish: shimmerSame pigmentation: buildableBoth claim crease resistance

    Differences: Deeper

    Score details
    Shade match
    86
    Finish, pigmentation & format
    98
    Wear & performance
    90
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper

    Retailer shade note: soft rose

    Medium confidence· Digital match

    View match
  2. #4 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Ballet Blush
    Shade match 88
    $25SephoraSephoraSame price

    Matches: Same finish: shimmerBoth claim crease resistanceBoth claim waterproof

    Differences: Opaque rather than buildable (pigmentation)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    91
    Wear & performance
    85
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: rose gold

    Medium confidence· Digital match

    View match
  3. #5 · Make Up For Ever

    Aqua Resist Smoky Eyeshadow Stick

    15 Quartz
    Shade match 95
    $29SephoraSephoraCosts $4 more

    Matches: Very close colourSame finish: shimmerSame format: stick

    Differences: Opaque rather than buildable (pigmentation)24-hour wear rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    95
    Finish, pigmentation & format
    93
    Wear & performance
    62
    Comfort & skin suitability
    20

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: rose gold

    Medium confidence· Digital match

    View match
  4. #6 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Coral Sunrise

    Matched on pan 2

    Shade match 95
    $28SephoraSephoraCosts $3 more

    Matches: Very close colourSame finish: shimmer

    Differences: Palette rather than stick (format)Not listed rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    95
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: white aurora (light coral glitter) , coral starlight (coral peach matte), Flaming Sunset (neutral peach brown matte)

    Medium confidence· Digital match

    View match
  5. #7 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Pink Pearl
    Shade match 78
    $25SephoraSephoraSame price

    Matches: Same finish: shimmerBoth claim crease resistanceBoth claim waterproof

    Differences: Pink rather than roseOpaque rather than buildable (pigmentation)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    91
    Wear & performance
    85
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than rose · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: opal pink

    Medium confidence· Digital match

    View match
  6. #8 · Laura Mercier

    Caviar Stick Eyeshadow

    Rosegold
    Shade match 81
    $34SephoraSephoraCosts $9 more

    Matches: Same finish: shimmerSame format: stickBoth claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)24-hour wear rather than 16-hour wear (longevity)Normal, Dry, Combination rather than sensitive (skin types)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    93
    Wear & performance
    80
    Comfort & skin suitability
    48

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: shimmering rosegold

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Inspired
    Shade match 84
    $11.99Ulta BeautyUlta Beauty$13.01 less (52%)

    Matches: Very close colourSame finish: shimmerSame format: stick

    Differences: Nude rather than roseOpaque rather than buildable (pigmentation)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    93
    Wear & performance
    68
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Nude rather than rose · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: shimmer rose nude

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Take Your Pink

    Matched on pan 1

    Shade match 93
    $4Ulta BeautyUlta Beauty$21 less (84%)

    Matches: Very close colour

    Differences: Opaque rather than buildable (pigmentation)Powder rather than stick (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    74
    Wear & performance
    55
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Color Snack Eyeshadow Duo

    Peach Mochi

    Matched on pan 1

    Shade match 86
    $12Ulta BeautyUlta Beauty$13 less (52%)

    Matches: Same finish: shimmerSame pigmentation: buildable

    Differences: Powder rather than stick (format)Not listed rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    86
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  10. #12 · Nudestix

    Magnetic Luminous Eye Color

    Angel
    Shade match 82
    $29Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same format: stickBoth claim waterproof

    Differences: Deeper11-hour wear rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    82
    Finish, pigmentation & format
    88
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 8% ingredient overlap

    Differences: Deeper · 11-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: neutral nude rose gold

    Medium confidence· Digital match

    View match
  11. #13 · Tower 28 Beauty

    GoGo Cooling Shimmer Stick 8H Eyeshadow

    Avalon
    Shade match 82
    $20SephoraSephora$5 less (20%)

    Matches: Very close colourSame format: stickClaims hydration

    Differences: Pink rather than rose8-hour wear rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    82
    Finish, pigmentation & format
    88
    Wear & performance
    50
    Comfort & skin suitability
    53

    Very close colour · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than rose · 8-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Normal, Dry, Sensitive rather than sensitive (skin types)

    Retailer shade note: true pink

    Medium confidence· Digital match

    View match
  12. #14 · bareMinerals

    Talc-Free Loose Mineral Eyeshadow

    Cultured Pearl
    Shade match 83
    $22Ulta BeautyUlta Beauty$3 less (12%)

    Matches: Very close colourSame finish: shimmerBoth claim comfort

    Differences: Pink rather than roseSheer rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    84

    Very close colour · Shimmer · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than rose · Sheer rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Dry, Normal, Combination, Oily, Sensitive rather than sensitive (skin types)

    Retailer shade note: light pearl pink

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    Painterly
    Shade match 81
    $28Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourBoth claim crease resistanceBoth claim waterproof

    Differences: Nude rather than roseOpaque rather than buildable (pigmentation)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    81
    Wear & performance
    80
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than rose · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: nude beige

    Medium confidence· Digital match

    View match
  14. #16 · ColourPop

    Jelly Much Gel Eyeshadow

    Buzzy
    Shade match 78
    $9Ulta BeautyUlta Beauty$16 less (64%)

    Matches: Both claim crease resistance

    Differences: Pink rather than roseLong-wearing rather than 16-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    78
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 16% ingredient overlap

    Differences: Pink rather than rose · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: coral pink with a gold flip

    Medium confidence· Digital match

    View match
  15. #17 · Morphe

    ChromaPlus Eyeshadow Trio

    Dream Sequins

    Matched on pan 3

    Shade match 87
    $13Ulta BeautyUlta Beauty$12 less (48%)

    Matches: Both claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)Powder rather than stick (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    74
    Wear & performance
    58
    Comfort & skin suitability
    20

    Close colour · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Dry rather than sensitive (skin types)

    Retailer shade note: peachy coral duochrome

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Small Glitter Eyeshadow

    Last Dance
    Shade match 81
    $26Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Both claim crease resistanceBoth claim comfort

    Differences: Glitter rather than shimmer (finish)Powder rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    81
    Finish, pigmentation & format
    61
    Wear & performance
    78
    Comfort & skin suitability
    100

    Close colour · Glitter

    Ingredients (not scored): no ingredient list for one product

    Differences: Glitter rather than shimmer (finish) · Powder rather than stick (format) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  17. #19 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Nude Beach
    Shade match 67
    $34SephoraSephoraCosts $9 more

    Matches: Same finish: shimmerSame pigmentation: buildableSame format: stick

    Differences: Taupe rather than rose24-hour wear rather than 16-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    80
    Comfort & skin suitability
    20

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: Taupe rather than rose · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: a greyish taupe with a hint of shimmer.

    Medium confidence· Digital match

    View match
  18. #20 · Prada

    Dimensions Multi-Effect Refillable Eyeshadow Palette

    07 Peony

    Matched on pan 4

    Shade match 94
    $85SephoraSephoraCosts $60 more

    Matches: Very close colourBoth claim comfort

    Differences: Satin rather than shimmer (finish)Palette rather than stick (format)10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    94
    Finish, pigmentation & format
    43
    Wear & performance
    55
    Comfort & skin suitability
    100

    Very close colour · Satin

    Ingredients (not scored): 9% ingredient overlap

    Differences: Satin rather than shimmer (finish) · Palette rather than stick (format) · 10-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: delicate beiges illuminated by a powder pink holo twist.

    Medium confidence· Digital match

    View match
  19. #21 · Patrick Ta

    Major Dimension Eye Illusion Eyeshadow Duo

    Slow Burn

    Matched on the lighter eyeshadow pan

    Shade match 80
    $42SephoraSephoraCosts $17 more

    Matches: Same finish: shimmer

    Differences: Opaque rather than buildable (pigmentation)Palette rather than stick (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: burgundy sparkles

    Medium confidence· Digital match

    View match
  20. #22 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Nude

    Matched on the Atik pan

    Shade match 79
    $48Ulta BeautyUlta BeautyCosts $23 more

    Matches: Same finish: shimmer

    Differences: Nude rather than roseOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than rose · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  21. #23 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Prima
    Shade match 71
    $28Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: shimmerSame format: stickClaims hydration

    Differences: DeeperPink rather than roseOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    93
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper · Pink rather than rose · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: light pink pearl

    Medium confidence· Digital match

    View match
  22. #24 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    68S Tobacco
    Shade match 60
    $39SephoraSephoraCosts $14 more

    Matches: Same finish: shimmerSame pigmentation: buildableSame longevity: 16-hour wear

    Differences: DeeperBrown rather than roseLiquid rather than stick (format)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    92
    Wear & performance
    88
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Deeper · Brown rather than rose · Liquid rather than stick (format) · Does not claim waterproof

    Retailer shade note: cool brown shimmer

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Lid Lingerie Cream Eye Pigment

    In-Nude-Endo
    Shade match 76
    $12Ulta BeautyUlta Beauty$13 less (52%)

    Metallic

    Differences: Nude rather than rose24-hour wear rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    76
    Finish, pigmentation & format
    85
    Wear & performance
    50
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 13% ingredient overlap

    Differences: Nude rather than rose · 24-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: nude

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Everything Is Sunshine
    Shade match 72
    $28Ulta BeautyUlta BeautyCosts $3 more

    Matches: Both claim crease resistanceBoth claim waterproofBoth claim comfort

    Differences: DeeperNude rather than roseLiquid rather than stick (format)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    78
    Wear & performance
    80
    Comfort & skin suitability
    48

    Close colour · Metallic

    Ingredients (not scored): 18% ingredient overlap

    Differences: Deeper · Nude rather than rose · Liquid rather than stick (format) · 24-hour wear rather than 16-hour wear (longevity) · Normal rather than sensitive (skin types)

    Medium confidence· Digital match

    View match
  25. #27 · Ulta Beauty Collection

    Color Snack Eyeshadow Duo

    Chocolate Bite

    Matched on pan 4

    Shade match 72
    $12Ulta BeautyUlta Beauty$13 less (52%)

    Matches: Near-identical swatch colourSame finish: shimmerSame pigmentation: buildable

    Differences: Peach rather than rosePowder rather than stick (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Looks identical · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Peach rather than rose · Powder rather than stick (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  26. #28 · RMS Beauty

    Eyelights Cream Eyeshadow

    Supernova
    Shade match 67
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same pigmentation: buildableBoth claim crease resistanceClaims hydration

    Differences: Brown rather than roseLong-wearing rather than 16-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    67
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Metallic · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Brown rather than rose · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: sterling chocolate

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Frost Eyeshadow

    Naked Lunch
    Shade match 70
    $26Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same finish: shimmerBoth claim crease resistance

    Differences: Pink rather than roseOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    83
    Wear & performance
    68
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Pink rather than rose · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 8-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: minimal pink w/ shimmer

    Medium confidence· Digital match

    View match
  28. #30 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Bronze Topaz
    Shade match 60
    $25Ulta BeautyUlta BeautySame price

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Bronze rather than rose8-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    88
    Wear & performance
    80
    Comfort & skin suitability
    100

    Close colour · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Bronze rather than rose · 8-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: antique bronze

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Urban Decay 24/7 Glaze-On Liquid Eyeshadow in Sugar Twist, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Resilient Rose. Every attribute compared, with its share of the score.

ComparedYour shadeResilient RoseClosest shade matchSugar TwistScore
Shade match55% of overall96
Colour94#e5ab98#e4a891Very close colourColour difference 1.6 (0 is identical)
Depth98LightLightSameDepth difference 1.4 on the 0–100 scale
Undertonenot comparableNot listedWarmUndertone unknown on one side
Colour family100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall92
Finish100ShimmerShimmerSameSame shimmer finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format45StickLiquidSome differenceLiquid rather than stick
Wear & performance10% of overall86
Longevity9516-hour wear15-hour wearClose15-hour wear claimed against 16-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay 24/7 Glaze-On Liquid Eyeshadow in Sugar Twist.

Same or better

  • $6.80 less
  • Very close colour
  • Same finish: shimmer
  • Same pigmentation: buildable
  • Both claim crease resistance

Different

  • Liquid format instead of stick
  • Does not claim waterproof
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionpearl roserose gold shimmer
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed

Why the closest overall alternative works

Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 40S tearose, against IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Resilient Rose. Every attribute compared, with its share of the score.

ComparedYour shadeResilient RoseClosest overall alternative40S tearoseScore
Shade match55% of overall92
Colour87#e5ab98#e7b199Very close colourColour difference 2.7 (0 is identical)
Depth96LightLightSameDepth difference 2.3 on the 0–100 scale
Undertonenot comparableNot listedWarmUndertone unknown on one side
Colour family100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall92
Finish100ShimmerShimmerSameSame shimmer finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format45StickLiquidSome differenceLiquid rather than stick
Wear & performance10% of overall88
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 92/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 40S tearose.

Same or better

  • Very close colour
  • Same finish: shimmer
  • Same pigmentation: buildable
  • Same longevity: 16-hour wear
  • Both claim crease resistance
  • Both claim comfort

Different

  • Liquid format instead of stick
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionpearl roserose gold shimmer
BaseSilicone-based, high siliconeSilicone-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Urban Decay 24/7 Glaze-On Liquid Eyeshadow Sugar Twist

Best price
$18.20SephoraSephora
$6.80 less (27%)

Your shade $25 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow 40S tearose

Best price
$39SephoraSephora
Costs $14 more

Your shade $25 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.