All 7 imagesFewer images
Official description
No official description
Standardised colour
Brown · Medium · Neutral undertone · chocolate Details
Opaque
Ulta BeautyProduct price; this shade is not separately priced
Where to buy Chocolate (1 store)
Ulta Beautyfrom $9.50 · product priceView at Ulta BeautySimilar to Ulta Beauty Collection Automatic Retractable Lip Liner Chocolate
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Ulta Beauty Collection Automatic Retractable Lip Liner Chocolate, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick
KITTEN HEEL
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint, shade KITTEN HEEL
- Very close match
- Colour match · Brown · Medium · Cool
$6.49
Papaya Treat
Kosas Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides, shade Papaya Treat
- Very close match
- Colour match · Nude · Medium · Warm
$25
View at SephoraLip gloss
103 Toffee
Dior Lip Glow Butter Hydrating Gloss Balm, shade 103 Toffee
- Very close match
- Colour match · Nude · Medium · Neutral
$42
Gingerline
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Gingerline
- Very close match
- Colour match · Nude · Medium · Warm
$18
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick
Maple Matte
Haus Labs Le Monster Lip Crayon Vegan Lipstick and Lip Liner, shade Maple Matte
- Slightly lighter, so the liner defines it
- Combination · Brown · Medium · Warm
$24
Signature Move
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Signature Move
- Slightly lighter, so the liner defines it
- Combination · Brown · Medium · Warm
$25
Lip gloss
04 Honey Pure Love
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid, shade 04 Honey Pure Love
- Slightly lighter, so the liner defines it
- Combination · Brown · Medium · Neutral
$40
Silk
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Silk
- Slightly lighter, so the liner defines it
- Combination · Brown · Medium · Neutral
$18
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
104 MADEMOISELLE
Chanel ROUGE COCO Longwear Satin Lipstick Hydrating and Smoothing Lip Care, shade 104 MADEMOISELLE
- Contrast: nude with brown
- Combination · Nude · Medium · Cool
$53
Dolly Doll
Buxom Full-On Satin Lipstick, shade Dolly Doll
- Contrast: mauve with brown
- Combination · Mauve · Deep / dark · Cool
$27
Lip gloss
Bounce
Saie Glossybounce High-Shine Hydrating Lip Gloss Oil, shade Bounce
- Contrast: mauve with brown
- Combination · Mauve · Medium · Cool
$24
Chocolate Frosting
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Chocolate Frosting
- Contrast: deeper
- Combination · Brown · Deep / dark · Warm
$22
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
103 Toffee
Dior Lip Glow Butter Hydrating Gloss Balm, shade 103 Toffee
- Gloss: opacity not listed
- Combination · Nude · Medium · Neutral
$42
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #994e43
- L* 42.2 a* 30.2 b* 20.8
- Colour family
- Brown
- from the shade name (“chocolate”)
- Colour depth
- Medium
- from the swatch colour
- Undertone
- Neutral
- from the swatch colour
- Colour description
- Chocolate
- from the shade name (“chocolate”)
- Texture
- Not listed
- not stated
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (20)
Ulta Beauty Collection Automatic Retractable Lip Liner- Almond (formerly Flesh)No retailer description
- Beige (formerly Bare)No retailer description
- BlackberryNo retailer description
- BloomNo retailer description
- ChocolateNo retailer description(this shade)
- ClearNo retailer description
- CocoaNo retailer description
- FuchsiaNo retailer description
- GarnetNo retailer description
- MauveNo retailer description
- MochaNo retailer description
- OrchidNo retailer description
- PetalNo retailer description
- RaspberryNo retailer description
- RosewoodNo retailer description
- Ruby RedNo retailer description
- Shimmering MauveNo retailer description
- Shimmering RoseNo retailer description
- SpiceNo retailer description
- Wild BerryNo retailer description