Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim waterproof· Claims hydration
Differences: Warm rather than neutral undertone· Nude rather than brown· 8-hour wear rather than not listed (longevity)
Score details
Shade match
89
Finish & visual result
50
Wear & performance
61
Comfort & suitability
40
Looks identical · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than neutral undertone · Nude rather than brown · 8-hour wear rather than not listed (longevity) · Does not claim smudge and transfer
Differences: Warm rather than neutral undertone· Long-wearing rather than not listed (longevity)· Does not claim smudge and transfer
Score details
Shade match
89
Finish & visual result
50
Wear & performance
49
Comfort & suitability
50
Very close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Very close colour· Same neutral undertone· Claims hydration
Differences: Long-wearing rather than not listed (longevity)· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
92
Finish & visual result
50
Wear & performance
40
Comfort & suitability
40
Very close colour · Satin · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Cream rather than retractable (format and precision)
Matches: Very close colour· Same format and precision: retractable· Claims comfort
Differences: Warm rather than neutral undertone· Long-wearing rather than not listed (longevity)· Does not claim smudge and transfer
Score details
Shade match
86
Finish & visual result
50
Wear & performance
52
Comfort & suitability
40
Very close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Milani Color Statement Lip Liner in Spice, against Ulta Beauty Collection Automatic Retractable Lip Liner in Chocolate. Every attribute compared, with its share of the score.
ComparedYour shadeChocolateClosest shade matchSpiceHow they compareScore
Shade match60% of overall98
Colour60%97#994e43#964d40Looks identicalColour difference 1.1 (0 is identical)
Depth20%98MediumMediumSameDepth difference 1.0 on the 0–100 scale
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 3 of 4 compared40
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%—not comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · none of 2 comparable50
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 76/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Studio Extreme Longwear Lip Liner in Medium Brown, against Ulta Beauty Collection Automatic Retractable Lip Liner in Chocolate. Every attribute compared, with its share of the score.
ComparedYour shadeChocolateClosest overall alternativeMedium BrownHow they compareScore
Shade match60% of overall87
Colour60%88#994e43#91473cVery close colourColour difference 2.6 (0 is identical)
Depth20%91MediumMediumSameDepth difference 4.1 on the 0–100 scale
Undertone10%60NeutralWarmSome differenceOne side neutral: partial agreement
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall79
Longevity30%40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall · none of 2 comparable50
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 80/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$1.50 less (16%)
Sephora
