Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Both claim smudge and transfer· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Red rather than berry
Score details
Shade match
67
Finish & visual result
50
Wear & performance
67
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Red rather than berry · Long-wearing rather than not listed (longevity) · Does not claim waterproof
Matches: Both claim smudge and transfer· Both claim waterproof
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Pink rather than berry
Score details
Shade match
53
Finish & visual result
50
Wear & performance
79
Comfort & suitability
50
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Pink rather than berry · 8-hour wear rather than not listed (longevity)
Differences: Deeper· Pink rather than berry· Long-wearing rather than not listed (longevity)
Score details
Shade match
68
Finish & visual result
50
Wear & performance
40
Comfort & suitability
40
Slight colour difference
Ingredients (not scored): 0% ingredient overlap
Differences: Deeper · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Pink rather than berry
Score details
Shade match
62
Finish & visual result
50
Wear & performance
49
Comfort & suitability
50
Slight colour difference
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same cool undertone· Both claim smudge and transfer· Same format and precision: retractable
Differences: Noticeably different swatch colour· Lighter· Pink rather than berry
Score details
Shade match
54
Finish & visual result
50
Wear & performance
70
Comfort & suitability
50
Visibly different colour
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim waterproof
Matches: Both claim smudge and transfer· Both claim waterproof· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Neutral rather than cool undertone
Score details
Shade match
51
Finish & visual result
50
Wear & performance
78
Comfort & suitability
40
Slight colour difference · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Neutral rather than cool undertone · Pink rather than berry · Long-wearing rather than not listed (longevity)
Matches: Both claim smudge and transfer· Same format and precision: retractable
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Coral rather than berry
Score details
Shade match
52
Finish & visual result
50
Wear & performance
70
Comfort & suitability
50
Slight colour difference
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Coral rather than berry · Long-wearing rather than not listed (longevity) · Does not claim waterproof
NYX Professional Makeup Slim Lip Pencil Lip Liner in Sand Pink, against Ulta Beauty Collection Automatic Retractable Lip Liner in Wild Berry. Every attribute compared, with its share of the score.
ComparedYour shadeWild BerryClosest shade matchSand PinkHow they compareScore
Shade match60% of overall80
Colour60%82#e97693#de6b8aClose colourColour difference 3.4 (0 is identical)
Depth20%86LightLightSameDepth difference 5.6 on the 0–100 scale
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall49
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 67/100Shade match 80/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Studio Extreme Longwear Lip Liner in Neutral Rose, against Ulta Beauty Collection Automatic Retractable Lip Liner in Wild Berry. Every attribute compared, with its share of the score.
ComparedYour shadeWild BerryClosest overall alternativeNeutral RoseHow they compareScore
Shade match60% of overall77
Colour60%80#e97693#e1849dClose colourColour difference 3.7 (0 is identical)
Depth20%95LightLightSameDepth difference 2.9 on the 0–100 scale
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall · none of 2 comparable50
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 73/100Shade match 77/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $3.49 more
Sephora
