Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Both claim smudge and transfer· Both claim waterproof
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Rose rather than brown
Score details
Shade match
65
Finish & visual result
50
Wear & performance
79
Comfort & suitability
50
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than brown · 8-hour wear rather than not listed (longevity)
Differences: Neutral rather than cool undertone· Red rather than brown· 8-hour wear rather than not listed (longevity)
Score details
Shade match
72
Finish & visual result
50
Wear & performance
61
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than brown · 8-hour wear rather than not listed (longevity) · Does not claim smudge and transfer
Matches: Both claim smudge and transfer· Both claim waterproof
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Nude rather than brown
Score details
Shade match
63
Finish & visual result
50
Wear & performance
79
Comfort & suitability
50
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Nude rather than brown · 8-hour wear rather than not listed (longevity)
$6Ulta Beauty(product price)$3.50 less (37%)4.3 (1,866)
Matches: Same cool undertone
Differences: Mauve rather than brown· Long-wearing rather than not listed (longevity)· Does not claim smudge and transfer
Score details
Shade match
74
Finish & visual result
50
Wear & performance
49
Comfort & suitability
50
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Mauve rather than brown · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Differences: Neutral rather than cool undertone· Plum rather than brown· 8-hour wear rather than not listed (longevity)
Score details
Shade match
68
Finish & visual result
50
Wear & performance
61
Comfort & suitability
50
Slight colour difference
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than cool undertone · Plum rather than brown · 8-hour wear rather than not listed (longevity) · Does not claim smudge and transfer
Matches: Same cool undertone· Same format and precision: retractable
Differences: Noticeably different swatch colour· Nude rather than brown· 10-hour wear rather than not listed (longevity)
Score details
Shade match
72
Finish & visual result
50
Wear & performance
52
Comfort & suitability
50
Slight colour difference · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than brown · 10-hour wear rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
NARS Powermatte High Intensity Lip Pencil in All Night Long - 172, against Ulta Beauty Collection Automatic Retractable Lip Liner in Cocoa. Every attribute compared, with its share of the score.
ComparedYour shadeCocoaClosest matchAll Night Long - 172How they compareScore
Shade match60% of overall89
Colour60%81#b63d3d#a84942Close colourColour difference 3.5 (0 is identical)
Depth20%100MediumMediumSameDepth difference 0.2 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall67
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort50%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 77/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $17.50 more
