Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Both claim smudge and transfer· Same format and precision: retractable
Differences: Noticeably different swatch colour· Lighter· Pink rather than berry
Score details
Shade match
58
Finish & visual result
50
Wear & performance
70
Comfort & suitability
50
Slight colour difference
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim waterproof
$8Ulta Beauty(product price)$1.50 less (16%)4.5 (5,856)
Matches: Both claim smudge and transfer· Both claim waterproof· Claims comfort
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Peach rather than berry
Score details
Shade match
48
Finish & visual result
50
Wear & performance
79
Comfort & suitability
40
Slight colour difference
Ingredients (not scored): 31% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Peach rather than berry · Long-wearing rather than not listed (longevity)
Matches: Same cool undertone· Both claim smudge and transfer· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Red rather than berry
Score details
Shade match
49
Finish & visual result
50
Wear & performance
67
Comfort & suitability
40
Visibly different colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Red rather than berry · Long-wearing rather than not listed (longevity) · Does not claim waterproof
Matches: Same cool undertone· Both claim smudge and transfer· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Pink rather than berry
Score details
Shade match
50
Finish & visual result
50
Wear & performance
63
Comfort & suitability
40
Visibly different colour · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than berry · 24-hour wear rather than not listed (longevity) · Does not claim waterproof
$6Ulta Beauty(product price)$3.50 less (37%)4.5 (66,830)
Matches: Same cool undertone· Claims hydration
Differences: Noticeably different swatch colour· Deeper· Pink rather than berry
Score details
Shade match
54
Finish & visual result
50
Wear & performance
49
Comfort & suitability
40
Visibly different colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
$6Ulta Beauty(product price)$3.50 less (37%)4.5 (66,830)
Matches: Same cool undertone· Claims hydration
Differences: Noticeably different swatch colour· Deeper· Pink rather than berry
Score details
Shade match
52
Finish & visual result
50
Wear & performance
49
Comfort & suitability
40
Visibly different colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same cool undertone· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Deeper· Pink rather than berry
Score details
Shade match
45
Finish & visual result
50
Wear & performance
63
Comfort & suitability
50
Visibly different colour
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Plum rather than berry
Score details
Shade match
49
Finish & visual result
50
Wear & performance
49
Comfort & suitability
40
Visibly different colour · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than berry · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Maybelline Super Stay Peel Off Lip Liner in Blaze, against Ulta Beauty Collection Automatic Retractable Lip Liner in Blackberry. Every attribute compared, with its share of the score.
ComparedYour shadeBlackberryClosest matchBlazeHow they compareScore
Shade match60% of overall72
Colour60%64#e778b2#f382a8Slight colour differenceColour difference 5.8 (0 is identical)
Depth20%90LightLightSameDepth difference 4.6 on the 0–100 scale
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 3 of 4 compared63
Longevity30%40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%—not comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall40
Comfort50%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 66/100Shade match 72/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $15.50 more
Sephora
