Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Differences: Neutral rather than cool undertone· Red rather than berry· Long-wearing rather than not listed (longevity)
Score details
Shade match
81
Finish & visual result
50
Wear & performance
49
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than berry · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Both claim smudge and transfer· Both claim waterproof· Same format and precision: retractable
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Pink rather than berry
Score details
Shade match
60
Finish & visual result
50
Wear & performance
82
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Pink rather than berry · 9-hour wear rather than not listed (longevity)
Matches: Both claim smudge and transfer· Both claim waterproof· Claims comfort
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Pink rather than berry
Score details
Shade match
61
Finish & visual result
50
Wear & performance
78
Comfort & suitability
40
Slight colour difference · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Pink rather than berry · Long-wearing rather than not listed (longevity)
Differences: Noticeably different swatch colour· Plum rather than berry· Long-wearing rather than not listed (longevity)
Score details
Shade match
73
Finish & visual result
50
Wear & performance
49
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Both claim smudge and transfer· Both claim waterproof· Same format and precision: retractable
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Pink rather than berry
Score details
Shade match
58
Finish & visual result
50
Wear & performance
82
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Pink rather than berry · 9-hour wear rather than not listed (longevity)
Differences: Deeper· Pink rather than berry· Long-wearing rather than not listed (longevity)
Score details
Shade match
73
Finish & visual result
50
Wear & performance
40
Comfort & suitability
40
Close colour
Ingredients (not scored): 29% ingredient overlap
Differences: Deeper · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
$6Ulta Beauty(product price)$3.50 less (37%)4.5 (66,830)
Matches: Same cool undertone· Claims hydration
Differences: Noticeably different swatch colour· Red rather than berry· Long-wearing rather than not listed (longevity)
Score details
Shade match
69
Finish & visual result
50
Wear & performance
49
Comfort & suitability
40
Slight colour difference · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than berry · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Differences: Noticeably different swatch colour· Pink rather than berry· Long-wearing rather than not listed (longevity)
Score details
Shade match
68
Finish & visual result
50
Wear & performance
49
Comfort & suitability
50
Slight colour difference
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Differences: Neutral rather than cool undertone· Pink rather than berry· Long-wearing rather than not listed (longevity)
Score details
Shade match
68
Finish & visual result
50
Wear & performance
49
Comfort & suitability
50
Slight colour difference
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Differences: Noticeably different swatch colour· Pink rather than berry· Long-wearing rather than not listed (longevity)
Score details
Shade match
68
Finish & visual result
50
Wear & performance
49
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Both claim smudge and transfer· Both claim waterproof
Differences: Noticeably different swatch colour· Deeper· Neutral rather than cool undertone
Score details
Shade match
55
Finish & visual result
50
Wear & performance
78
Comfort & suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Neutral rather than cool undertone · Pink rather than berry · Long-wearing rather than not listed (longevity)
L'Oréal Paris Blurfiller Blurring Lip Contour in Worth It Medium, against Ulta Beauty Collection Automatic Retractable Lip Liner in Raspberry. Every attribute compared, with its share of the score.
ComparedYour shadeRaspberryClosest shade matchWorth It MediumHow they compareScore
Shade match60% of overall87
Colour60%80#e1557a#d76377Close colourColour difference 3.7 (0 is identical)
Depth20%98LightMediumCloseDepth difference 1.2 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100BerryBerrySameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 2 of 4 compared40
Longevity30%—not comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%—not comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · none of 2 comparable50
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 70/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner in M.I.KISS, against Ulta Beauty Collection Automatic Retractable Lip Liner in Raspberry. Every attribute compared, with its share of the score.
ComparedYour shadeRaspberryClosest overall alternativeM.I.KISSHow they compareScore
Shade match60% of overall82
Colour60%78#e1557a#da6376Close colourColour difference 3.9 (0 is identical)
Depth20%97LightLightSameDepth difference 1.8 on the 0–100 scale
Format and precision20%—not comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall40
Comfort50%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 76/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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