Automatic Retractable Lip Liner Ruby Red dupes and alternatives Ulta Beauty Collection
4.2 (1,893)·Red · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Long-wearing rather than not listed (longevity)
Score details
Shade match
65
Finish & visual result
50
Wear & performance
67
Comfort & suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim waterproof
$6Ulta Beauty(product price)$3.50 less (37%)4.5 (66,830)
Matches: Same cool undertone· Claims hydration
Differences: Noticeably different swatch colour· Long-wearing rather than not listed (longevity)· Does not claim smudge and transfer
Score details
Shade match
69
Finish & visual result
50
Wear & performance
49
Comfort & suitability
40
Slight colour difference · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Long-wearing rather than not listed (longevity)
Score details
Shade match
66
Finish & visual result
50
Wear & performance
49
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Both claim smudge and transfer· Claims hydration
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Pink rather than red
Score details
Shade match
54
Finish & visual result
50
Wear & performance
67
Comfort & suitability
40
Slight colour difference · Opaque
Ingredients (not scored): 31% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Pink rather than red · 24-hour wear rather than not listed (longevity) · Does not claim waterproof
Retailer shade note: dusty pink with a warm undertone
Matches: Both claim smudge and transfer· Both claim waterproof· Same format and precision: retractable
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Pink rather than red
Score details
Shade match
47
Finish & visual result
50
Wear & performance
82
Comfort & suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Pink rather than red · 9-hour wear rather than not listed (longevity)
Matches: Same cool undertone· Both claim waterproof· Claims hydration
Differences: Noticeably different swatch colour· Berry rather than red· Long-wearing rather than not listed (longevity)
Score details
Shade match
54
Finish & visual result
50
Wear & performance
61
Comfort & suitability
40
Visibly different colour · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than red · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer
L'Oréal Paris Colour Riche Lip Liner in Le Rouge Paris, against Ulta Beauty Collection Automatic Retractable Lip Liner in Ruby Red. Every attribute compared, with its share of the score.
ComparedYour shadeRuby RedClosest shade matchLe Rouge ParisHow they compareScore
Shade match60% of overall87
Colour60%81#f12e60#de3b59Close colourColour difference 3.5 (0 is identical)
Depth20%94MediumMediumSameDepth difference 3.4 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100RedRedSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedSatinNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 3 of 4 compared53
Longevity30%—not comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall · none of 2 comparable50
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 73/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L.A. Girl Long-Lasting Shockwave Lip Liner in Pop, against Ulta Beauty Collection Automatic Retractable Lip Liner in Ruby Red. Every attribute compared, with its share of the score.
ComparedYour shadeRuby RedClosest overall alternativePopHow they compareScore
Shade match60% of overall85
Colour60%76#f12e60#e62e50Close colourColour difference 4.1 (0 is identical)
Depth20%93MediumMediumSameDepth difference 3.5 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100RedRedSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall67
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall · none of 2 comparable50
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 75/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $15.50 more
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